Charting Berger Paints' brand odyssey.
Sarah K. Yaldram
Pakistanis needs to see actions taken by their government, not advertisements that merely aggrandise the leadership.
The Creative Director of Firebolt63 shares some of her favourite, and not-so-favourite, ads.
To engage the Millennials companies will have to fundamentally change their SOPs, writes Sarah K. Yaldram.