Sarah Yaldram presents a few basic tips brands should deploy.
Published 26 Aug, 2022 10:51am
Charting Berger Paints' brand odyssey.
Published 13 Jun, 2018 01:06pm
Pakistanis needs to see actions taken by their government, not advertisements that merely aggrandise the leadership.
Updated 26 Apr, 2017 10:04am
The Creative Director of Firebolt63 shares some of her favourite, and not-so-favourite, ads.
Updated 25 Feb, 2017 10:43am
To engage the Millennials companies will have to fundamentally change their SOPs, writes Sarah K. Yaldram.
Published 12 Jan, 2017 09:32am
