Balance in the Age of the Always-On Culture
Changing the work culture in Pakistan will involve a collective and concentrated effort from policymakers, employers and employees, writes Fauzia Kerai Khan.
Fauzia Kerai Khan
AI at Your Service
Fauzia Kerai Khan discusses how AI is redefining customisation in marketing.
Raise Your Brand’s Voice
As voice search comes of age, Fauzia Kerai Khan encourages brands to become early adopters.
The Legacy of Ratan Tata (1937–2024)
Fauzia Kerai Khan remembers India's most influential industrialist and philanthropist, Ratan Tata.
Disrupt and Innovate
Despite the many issues that still surround them, NFTs present
a mountain of untapped potential for brands, writes Fauzia Kerai Khan.
The Dual Glass Ceiling
Overcoming gender and parental biases in tech and marketing.
Adopting Affiliate Marketing
Fauzia Kerai Khan discusses the accruing benefits of affiliate marketing for emerging and established brands.
Understanding Elon Musk
Fauzia Kerai Khan reviews Elon Musk by Walter Isaacson.
Transforming Pakistan’s Learning Landscape
Fauzia Kerai Khan discusses how AI-driven EdTech can reshape learning in Pakistan.
The Creativity Conundrum
Should marketing be driven by data or intuition?
Mind the Gap!
To be truly innovative, fintechs will require an entirely new set of skills.
Working Up to Level Green
HR plays a critical role when it comes to adopting sustainable practices.
Changing Paradigms with New Role Models
In the reskilling stakes, women are in danger of being left behind unless stereotypes change, warns Fauzia Kerai Khan.
Leadership in Action
Fauzia Kerai Khan reflects on the life lessons imparted in Nooyi’s new book 'My Life in Full'.
Pharmaceuticals in a Digital World
How pharma companies should position themselves to compete in a digitised world.
Covid-19 and Organisational Transformation
From organisational tumult to organisational change, Fauzia Kerai Khan maps out the way forward.
Bringing Your Creative Mojo Back
Feeling uninspired? Follow these 7 steps.
Managing the Millennials
How banks should capitalise on social media to manage their relationships with the young.