Brands need to refocus their strategies on securing rather than
deflecting their consumers’ attention, writes Afzal Hussain.
Published 11 Mar, 2025 02:01pm
Ad agencies need to reimagine their mission, writes Afzal Hussain.
Published 27 Jan, 2025 10:50am
Climate-positive behaviour may well become the next big thing for brands in Pakistan, writes Afzal Hussain.
Published 06 Nov, 2024 01:11pm
Afzal Hussain writes about improving consumer marketing through behavioural change.
Published 04 Aug, 2024 11:30pm
Afzal Hussain discusses why university graduates often fail to cut the mustard with ad agencies.
Published 11 Mar, 2024 02:24pm
Afzal Hussain comments on the new realities of a multi-dimensional communication space in a challenged marketing space.
Published 16 Jan, 2024 04:43pm
To come to terms with woke consumerism, brands need to dig a lot deeper than they are currently doing, argues Afzal Hussain.
Published 18 Oct, 2023 11:48am
Like it or hate it, AI is definitely going to impact ad agencies, writes Afzal Hussain.
Published 05 Jul, 2023 11:21am
Financial institutions have more to gain than they think, if only they would commit to inclusion.
Published 17 Oct, 2022 11:04am
How to make earned media work for your brand.
Published 01 Jul, 2022 11:08am
Covid has been a further stress point for ad agencies already beleaguered by change and disruption. But what about the people?
Published 25 Jan, 2022 12:26pm
The retainer model may be working for the procurement departments; but definitely not for the agency or the client.
Updated 06 Sep, 2021 03:08pm
Public health communication in Pakistan needs a behavioural overhaul.
Published 27 Apr, 2021 12:48pm
The ability to diversify is what will lead agencies out of the present crisis, agues Afzal Hussain.
Published 11 Jan, 2021 04:35pm
Afzal Hussain on the stark choices awaiting agencies and brands.
Published 04 Aug, 2020 09:41pm
Afzal Hussain offers seven pieces of advice to young people entering the workforce.
Updated 17 Dec, 2019 11:49am
Afzal Hussain, CSO and GM, MNC Saatchi World Services (Pakistan) on why humans are better than specialists.
Published 15 Oct, 2019 10:08am
Why personal care marketing needs a big rethink.
Updated 29 Jun, 2019 10:22am
Is your agency a predator or is it about to become prey?
Published 15 Mar, 2019 10:13am
A day in the life of Regional Director Strategic Planning, Pirana Advertising.
Published 28 Aug, 2018 01:47pm
