Beware of Brand Reactance
Brands need to refocus their strategies on securing rather than
deflecting their consumers’ attention, writes Afzal Hussain.
Afzal Hussain
How Creativity Can Change the World
Ad agencies need to reimagine their mission, writes Afzal Hussain.
Is Your Brand Climate Positive?
Climate-positive behaviour may well become the next big thing for brands in Pakistan, writes Afzal Hussain.
How Well Does Your Consumer Behave?
Afzal Hussain writes about improving consumer marketing through behavioural change.
Drive Over Degrees
Afzal Hussain discusses why university graduates often fail to cut the mustard with ad agencies.
From Binary to Multi
Afzal Hussain comments on the new realities of a multi-dimensional communication space in a challenged marketing space.
Waking Up To Woke
To come to terms with woke consumerism, brands need to dig a lot deeper than they are currently doing, argues Afzal Hussain.
Embracing the Inevitable
Like it or hate it, AI is definitely going to impact ad agencies, writes Afzal Hussain.
A State of Commitment
Financial institutions have more to gain than they think, if only they would commit to inclusion.
Earned Media Done Right
How to make earned media work for your brand.
Boosting Agency Morale
Covid has been a further stress point for ad agencies already beleaguered by change and disruption. But what about the people?
The Inefficiency Model
The retainer model may be working for the procurement departments; but definitely not for the agency or the client.
Revamping Public Health Communication
Public health communication in Pakistan needs a behavioural overhaul.
Evolve and Diversify
The ability to diversify is what will lead agencies out of the present crisis, agues Afzal Hussain.
Shell-Shocked or Ready to Pounce?
Afzal Hussain on the stark choices awaiting agencies and brands.
Advice for the young
Afzal Hussain offers seven pieces of advice to young people entering the workforce.
Bringing in the human equation
Afzal Hussain, CSO and GM, MNC Saatchi World Services (Pakistan) on why humans are better than specialists.
Do you really feel as good as you think you look?
Why personal care marketing needs a big rethink.
Dinosaurs, evolution and advertising
Is your agency a predator or is it about to become prey?
The ride of your life
A day in the life of Regional Director Strategic Planning, Pirana Advertising.