The retainer model may be working for the procurement departments; but definitely not for the agency or the client.
Updated 06 Sep, 2021 03:08pm
Public health communication in Pakistan needs a behavioural overhaul.
Published 27 Apr, 2021 12:48pm
The ability to diversify is what will lead agencies out of the present crisis, agues Afzal Hussain.
Published 11 Jan, 2021 04:35pm
Afzal Hussain on the stark choices awaiting agencies and brands.
Published 04 Aug, 2020 09:41pm
Afzal Hussain offers seven pieces of advice to young people entering the workforce.
Updated 17 Dec, 2019 11:49am
Afzal Hussain, CSO and GM, MNC Saatchi World Services (Pakistan) on why humans are better than specialists.
Published 15 Oct, 2019 10:08am
Why personal care marketing needs a big rethink.
Updated 29 Jun, 2019 10:22am
Is your agency a predator or is it about to become prey?
Published 15 Mar, 2019 10:13am
A day in the life of Regional Director Strategic Planning, Pirana Advertising.
Published 28 Aug, 2018 01:47pm
The fundamentals that will shape the course of advertising in Pakistan in the next 50 years.
Published 09 Jul, 2018 10:22am
The more you squeeze an agency, the less the creative juices will flow...
Published 15 Mar, 2018 10:30am
Six guidelines on how new and small brands can beat strong and established players.
Updated 28 Aug, 2017 11:21am
Why ad agencies need to move beyond the 'client-servicing' model and become strategic consultancies for their clients.
Updated 08 May, 2017 11:19am
Why brutal simplicity in thought is so vital to good advertising.
Published 21 Mar, 2017 03:54pm
How to make Millennials work with (rather than for) you.
Updated 03 Jan, 2017 04:03pm
Why brands and ad agencies need to stop churning out formulaic advertising and opt for simple, yet effective, ideas.
Published 20 Oct, 2016 11:13am
