The Inefficiency Model
The retainer model may be working for the procurement departments; but definitely not for the agency or the client.
Afzal Hussain
Revamping Public Health Communication
Public health communication in Pakistan needs a behavioural overhaul.
Evolve and Diversify
The ability to diversify is what will lead agencies out of the present crisis, agues Afzal Hussain.
Shell-Shocked or Ready to Pounce?
Afzal Hussain on the stark choices awaiting agencies and brands.
Advice for the young
Afzal Hussain offers seven pieces of advice to young people entering the workforce.
Bringing in the human equation
Afzal Hussain, CSO and GM, MNC Saatchi World Services (Pakistan) on why humans are better than specialists.
Do you really feel as good as you think you look?
Why personal care marketing needs a big rethink.
Dinosaurs, evolution and advertising
Is your agency a predator or is it about to become prey?
The ride of your life
A day in the life of Regional Director Strategic Planning, Pirana Advertising.
Apocalypse or utopia?
The fundamentals that will shape the course of advertising in Pakistan in the next 50 years.
When life gives you lemons, don’t squeeze them too hard
The more you squeeze an agency, the less the creative juices will flow...
How to become a challenger brand
Six guidelines on how new and small brands can beat strong and established players.
Changing the model
Why ad agencies need to move beyond the 'client-servicing' model and become strategic consultancies for their clients.
The exactitude of simple ideas
Why brutal simplicity in thought is so vital to good advertising.
Millennial mantras
How to make Millennials work with (rather than for) you.
Eight ingredients to ruin Pakistan’s ad industry
Why brands and ad agencies need to stop churning out formulaic advertising and opt for simple, yet effective, ideas.
