Aurora Magazine

Promoting excellence in advertising

Afzal Hussain

A State of Commitment

A State of Commitment

Financial institutions have more to gain than they think, if only they would commit to inclusion. Published 17 Oct, 2022 11:04am
Boosting Agency Morale

Boosting Agency Morale

Covid has been a further stress point for ad agencies already beleaguered by change and disruption. But what about the people? Published 25 Jan, 2022 12:26pm
The Inefficiency Model

The Inefficiency Model

The retainer model may be working for the procurement departments; but definitely not for the agency or the client. Updated 06 Sep, 2021 03:08pm
Evolve and Diversify

Evolve and Diversify

The ability to diversify is what will lead agencies out of the present crisis, agues Afzal Hussain. Published 11 Jan, 2021 04:35pm
Advice for the young

Advice for the young

Afzal Hussain offers seven pieces of advice to young people entering the workforce. Updated 17 Dec, 2019 11:49am
Bringing in the human equation

Bringing in the human equation

Afzal Hussain, CSO and GM, MNC Saatchi World Services (Pakistan) on why humans are better than specialists. Published 15 Oct, 2019 10:08am
The ride of your life

The ride of your life

A day in the life of Regional Director Strategic Planning, Pirana Advertising. Published 28 Aug, 2018 01:47pm
Apocalypse or utopia?

Apocalypse or utopia?

The fundamentals that will shape the course of advertising in Pakistan in the next 50 years. Published 09 Jul, 2018 10:22am
Changing the model

Changing the model

Why ad agencies need to move beyond the 'client-servicing' model and become strategic consultancies for their clients. Updated 08 May, 2017 11:19am
Millennial mantras

Millennial mantras

How to make Millennials work with (rather than for) you. Updated 03 Jan, 2017 04:03pm