Covid has been a further stress point for ad agencies already beleaguered by change and disruption. But what about the people?
The retainer model may be working for the procurement departments; but definitely not for the agency or the client.
Public health communication in Pakistan needs a behavioural overhaul.
The ability to diversify is what will lead agencies out of the present crisis, agues Afzal Hussain.
Afzal Hussain on the stark choices awaiting agencies and brands.
Afzal Hussain offers seven pieces of advice to young people entering the workforce.
Afzal Hussain, CSO and GM, MNC Saatchi World Services (Pakistan) on why humans are better than specialists.
Why personal care marketing needs a big rethink.
Is your agency a predator or is it about to become prey?
A day in the life of Regional Director Strategic Planning, Pirana Advertising.
The fundamentals that will shape the course of advertising in Pakistan in the next 50 years.
The more you squeeze an agency, the less the creative juices will flow...
Six guidelines on how new and small brands can beat strong and established players.
Why ad agencies need to move beyond the 'client-servicing' model and become strategic consultancies for their clients.
Why brutal simplicity in thought is so vital to good advertising.
How to make Millennials work with (rather than for) you.
Why brands and ad agencies need to stop churning out formulaic advertising and opt for simple, yet effective, ideas.