From Influencers to AI
Zohare Ali Shariff examines the changes that have affected PR in the last 25 years.
Zohare Ali Shariff
Business and Environmental Action
For businesses, reducing their carbon footprint may be easy but changing mindsets at the boardroom level is not.
Is It Time to Board the PR Express?
PR can play a determining role in helping brands promote trust among their audiences, argues Zohare Ali Shariff.
Lost in Communication
As the second wave takes hold, communicating to Covid-19 fatigued audiences will be nothing less than an uphill task.
Then or now?
Was advertising ever effective?
Is your brand authentic averse?
In a world of intense competition, long-term brand saliency is guaranteed by coming out as honest.
TAFF-VTI: New dimensions in women empowerment
Empowering women, one skill at a time.
Brands and society
In a Millennial world, brand cause-related marketing can only succeed as an integral part of their regular communication
Adding the seasoning to the marketing salad
Why companies need to invest in their frontline employees.
An urgent question of transparency
Why ethical content marketing is a must for brand building and creating lasting brand recall.