Aurora Magazine

Promoting excellence in advertising

Zohare Ali Shariff

Lost in Communication

Lost in Communication

As the second wave takes hold, communicating to Covid-19 fatigued audiences will be nothing less than an uphill task. Updated 02 Jan, 2021 12:01pm
Then or now?

Then or now?

Was advertising ever effective? Updated 20 Feb, 2018 04:04pm
Is your brand authentic averse?

Is your brand authentic averse?

In a world of intense competition, long-term brand saliency is guaranteed by coming out as honest. Published 14 Dec, 2017 09:35am
Brands and society

Brands and society

In a Millennial world, brand cause-related marketing can only succeed as an integral part of their regular communication Updated 20 Jun, 2017 11:15am