For businesses, reducing their carbon footprint may be easy but changing mindsets at the boardroom level is not.
PR can play a determining role in helping brands promote trust among their audiences, argues Zohare Ali Shariff.
As the second wave takes hold, communicating to Covid-19 fatigued audiences will be nothing less than an uphill task.
Was advertising ever effective?
In a world of intense competition, long-term brand saliency is guaranteed by coming out as honest.
Empowering women, one skill at a time.
In a Millennial world, brand cause-related marketing can only succeed as an integral part of their regular communication
Why companies need to invest in their frontline employees.
Why ethical content marketing is a must for brand building and creating lasting brand recall.