Aurora Magazine

Promoting excellence in advertising

Zohare Ali Shariff

Business and Environmental Action

Business and Environmental Action

For businesses, reducing their carbon footprint may be easy but changing mindsets at the boardroom level is not. Published 01 Jun, 2022 10:50am
Is It Time to Board the PR Express?

Is It Time to Board the PR Express?

PR can play a determining role in helping brands promote trust among their audiences, argues Zohare Ali Shariff. Published 24 Jan, 2022 10:29am
Lost in Communication

Lost in Communication

As the second wave takes hold, communicating to Covid-19 fatigued audiences will be nothing less than an uphill task. Updated 02 Jan, 2021 12:01pm
Then or now?

Then or now?

Was advertising ever effective? Updated 20 Feb, 2018 04:04pm
Is your brand authentic averse?

Is your brand authentic averse?

In a world of intense competition, long-term brand saliency is guaranteed by coming out as honest. Published 14 Dec, 2017 09:35am
Brands and society

Brands and society

In a Millennial world, brand cause-related marketing can only succeed as an integral part of their regular communication Updated 20 Jun, 2017 11:15am