Aurora Magazine

Promoting excellence in advertising

Zohare Ali Shariff

Then or now?

Then or now?

Was advertising ever effective? Updated Feb 20, 2018 04:04pm
Is your brand authentic averse?

Is your brand authentic averse?

In a world of intense competition, long-term brand saliency is guaranteed by coming out as honest. Published Dec 14, 2017 09:35am
Brands and society

Brands and society

In a Millennial world, brand cause-related marketing can only succeed as an integral part of their regular communication Updated Jun 20, 2017 11:15am