To up their creative results, ad agencies and clients need to
foster a culture of boredom, argues Umair Saeed.
Published 10 Feb, 2025 11:18am
Umair Saeed discusses the critical challenges that come with the shift to online media and how the industry can best address them.
Updated 09 Jul, 2024 01:08pm
As exciting as the potential of AI may be, it is imperative that governments and civil society continue to work and lobby for its regulation and accountability, writes Umair Saeed.
Published 05 Mar, 2024 10:34am
Umair Saeed on what will happen to advertising in the age of Gen AI.
Published 16 Jan, 2024 04:51pm
Flexibility and the freedom to experiment and fail are the key components to retention in today’s ad agency world...
Published 12 Apr, 2019 11:08am
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Published 29 Dec, 2018 11:09am
Remembering Aamir A. Mallick (1970-2018)
Updated 18 Oct, 2018 12:10pm
How OOH is set to bolster digital marketing in Pakistan.
Published 05 Jul, 2018 11:42am
Drawing on the PSL experience, brands should take concerted steps to better measure their ROI on their sports marketing.
Updated 30 May, 2018 01:42pm
Why strict guidelines governing the advertising for Islamic banks do not excuse their blandness.
Updated 28 Apr, 2018 01:08pm
What happens when attention spans come at a premium.
Published 07 Feb, 2018 10:16am
Why brands need to create mini duration ads aimed at engaging audiences.
Updated 13 Dec, 2017 10:04am
Why telecom companies need to apply imagination to their technology and marketing.
Updated 28 Sep, 2017 11:06am
The COO of Blitz Advertising shares eight of his favourite ads.
Updated 04 Mar, 2017 01:19pm
Why ad agencies need to invest wisely in their creative resources and redefine their quality measurement parameters.
Updated 27 Jul, 2017 12:48pm
The COO of Blitz Advertising on his toxic, love-hate relationship with the world of advertising.
Published 08 Apr, 2016 10:53am
