Aurora Magazine

Promoting excellence in advertising

Umair Saeed

Meeting greater expectations

Flexibility and the freedom to experiment and fail are the key components to retention in today’s ad agency world... Published Apr 12, 2019 11:08am

No excuses for blandness

Why strict guidelines governing the advertising for Islamic banks do not excuse their blandness. Updated Apr 28, 2018 01:08pm

Show me the money!

Why ad agencies need to invest wisely in their creative resources and redefine their quality measurement parameters. Updated Jul 27, 2017 12:48pm

Staying in love

The COO of Blitz Advertising on his toxic, love-hate relationship with the world of advertising. Published Apr 08, 2016 10:53am