Umair Saeed on what will happen to advertising in the age of Gen AI.
Flexibility and the freedom to experiment and fail are the key components to retention in today’s ad agency world...
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Remembering Aamir A. Mallick (1970-2018)
How OOH is set to bolster digital marketing in Pakistan.
Drawing on the PSL experience, brands should take concerted steps to better measure their ROI on their sports marketing.
Why strict guidelines governing the advertising for Islamic banks do not excuse their blandness.
What happens when attention spans come at a premium.
Why brands need to create mini duration ads aimed at engaging audiences.
Why telecom companies need to apply imagination to their technology and marketing.
The COO of Blitz Advertising shares eight of his favourite ads.
Why ad agencies need to invest wisely in their creative resources and redefine their quality measurement parameters.
The COO of Blitz Advertising on his toxic, love-hate relationship with the world of advertising.