What happens when attention spans come at a premium.
Why brands need to create mini duration ads aimed at engaging audiences.
Why telecom companies need to apply imagination to their technology and marketing.
The COO of Blitz Advertising shares eight of his favourite ads.
Why ad agencies need to invest wisely in their creative resources and redefine their quality measurement parameters.
The COO of Blitz Advertising on his toxic, love-hate relationship with the world of advertising.