Flexibility and the freedom to experiment and fail are the key components to retention in today’s ad agency world...
Published 12 Apr, 2019 11:08am
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Published 29 Dec, 2018 11:09am
Remembering Aamir A. Mallick (1970-2018)
Updated 18 Oct, 2018 12:10pm
How OOH is set to bolster digital marketing in Pakistan.
Published 05 Jul, 2018 11:42am
Drawing on the PSL experience, brands should take concerted steps to better measure their ROI on their sports marketing.
Updated 30 May, 2018 01:42pm
Why strict guidelines governing the advertising for Islamic banks do not excuse their blandness.
Updated 28 Apr, 2018 01:08pm
What happens when attention spans come at a premium.
Published 07 Feb, 2018 10:16am
Why brands need to create mini duration ads aimed at engaging audiences.
Updated 13 Dec, 2017 10:04am
Why telecom companies need to apply imagination to their technology and marketing.
Updated 28 Sep, 2017 11:06am
The COO of Blitz Advertising shares eight of his favourite ads.
Updated 04 Mar, 2017 01:19pm
Why ad agencies need to invest wisely in their creative resources and redefine their quality measurement parameters.
Updated 27 Jul, 2017 12:48pm
The COO of Blitz Advertising on his toxic, love-hate relationship with the world of advertising.
Published 08 Apr, 2016 10:53am
