The Rebirth of Advertising?
Twenty-five years after the digital revolution, could AI see the rebirth of advertising?
Azam Jalal Khan poses the question.
Azam Jalal Khan
Unlearn, then learn and do it fast
Technology and data are changing the rules of the advertising game; only people smart enough will keep up and play it.
Ramping it up
What digital agencies can expect in 2017.
Keeping the communication central to the consumer
How marketers can design content strategies that will stay relevant for longer and also engage a wider audience.
Walking on eggshells
The consequences of the Cybercrime Bill on digital agencies.
Challenges for the digital media agency
Managing young talent and getting fairly paid for services are two major challenges digital agencies will face in 2016.