Aurora Magazine

Promoting excellence in advertising

Muzaffar Manghi

Samson’s grey hair

Samson’s grey hair

Why listening to your consumer and understanding human behaviour is crucial to advertising. Updated
How not to mock your audience

How not to mock your audience

If we want people to like us advertisers again, we have to give them some respect and some reward for their time. Updated
Chori is not inspiration

Chori is not inspiration

There is a difference between inspiration and plagiarism, and your inner voice knows it. Updated