Aurora Magazine

Promoting excellence in advertising

Muzaffar Manghi

Samson’s grey hair

Samson’s grey hair

Why listening to your consumer and understanding human behaviour is crucial to advertising.

Updated 18 Jan, 2017 10:53am
How not to mock your audience

How not to mock your audience

If we want people to like us advertisers again, we have to give them some respect and some reward for their time.

Updated 24 Jul, 2017 10:22am
Chori is not inspiration

Chori is not inspiration

There is a difference between inspiration and plagiarism, and your inner voice knows it.

Updated 27 Jan, 2016 09:53am