How are clothing brands faring during the run-up to Eid?
Updated 09 Apr, 2024 03:44pm
Nothing works better than emotional advertising, writes Taniya Hasan.
Published 19 Jan, 2024 01:52pm
Have brands taken advantage of the ‘cricket season’ effectively?
Updated 03 Nov, 2023 04:51pm
Although HBL’s PSL anthem seems to be inspired by Turkish dizis, it may well be termed marketing gold.
Updated 03 Mar, 2023 12:55pm
CEO & Founder of Like-Minded Females Network, Sonya Barlow, on how brown women can be more assertive in the corporate world.
Published 07 Jul, 2022 11:24am
Ipsos Consumer Book '22 in review.
Updated 08 Jun, 2022 12:53pm
How KE is promoting the inclusion of women in the workforce.
Published 21 Apr, 2022 12:27pm
“Our marketing initiatives are built around the ethos of ‘bite by byte’"
Updated 21 Jan, 2022 01:43pm
2021's Top 5 Delivery Apps
Updated 01 Mar, 2022 04:42pm
Taniya Hasan on why Khaadi changed its logo.
Published 28 Dec, 2021 10:49am
Taniya Hasan examines what different organisations are doing for the financial inclusion of people with disabilities.
Updated 24 Dec, 2021 04:51pm
Will Spotify’s new feature lead to the discovery of a host of new talent?
Published 15 Nov, 2021 04:32pm
Why Akbar Chaudry taught Faiza Saleem how to pronounce "mayo".
Published 21 Sep, 2021 12:06pm
Taniya Hasan on the success of the ‘modest wear’ lines launched by Gul Ahmed and Sapphire.
Published 28 Aug, 2021 02:01pm
Mattel’s jump onto the sustainable toy bandwagon.
Published 01 Jul, 2021 10:00am
Pakistan Ministry of Climate Change Joins Hands with BBDO to push Green Financing.
Updated 15 Jun, 2021 06:21pm
Why Spotify’s launch is a win for the listeners and musicians in Pakistan.
Published 24 Mar, 2021 05:15pm
The pandemic has changed not only the way we work and live; it has also changed the way we think – and it is no bad thing.
Published 02 Jan, 2021 04:01pm
A legacy brand bounces back.
Published 12 Oct, 2020 02:16pm
Was Foodpanda’s stealth campaign successful in minimising the post-boycott backlash?
Updated 02 Oct, 2020 04:08pm
