Aurora Magazine

Promoting excellence in advertising

Taniya Hasan

Say No To 'Panda'?

Say No To 'Panda'?

Was Foodpanda’s stealth campaign successful in minimising the post-boycott backlash? Updated 02 Oct, 2020 04:08pm
A New Way to Chill

A New Way to Chill

A new form of entertainment for Karachiites: Winterland Updated 09 Apr, 2020 03:27pm
Launching a Velo lifestyle

Launching a Velo lifestyle

A look at the new flavoured nicotine pouches launched by British American Tobacco Published 19 Feb, 2020 10:08am
I survived. I soared.

I survived. I soared.

Beauty brands present a canvas to women who carry tales of heroism on their skin. Updated 24 Jun, 2020 03:18pm
Jingle all the way

Jingle all the way

When it comes to jingles, simplicity matters. Updated 24 Jan, 2020 04:16pm
The Battle For Desi-Cool

The Battle For Desi-Cool

Prêt-based fast fashion brands have cornered the convenience market and are now expanding their product portfolios. Updated 24 Jun, 2020 04:02pm
Campaign Watch

Campaign Watch

A review of the most recent advertising campaigns. Updated 10 Oct, 2019 10:32am
How women should lead

How women should lead

Q&A with Sima Kamil, Dr Ayesha Khan, Sultana Siddiqui and Shazia Syed. Updated 09 Aug, 2019 05:12pm