Why Akbar Chaudry taught Faiza Saleem how to pronounce "mayo".
Taniya Hasan on the success of the ‘modest wear’ lines launched by Gul Ahmed and Sapphire.
Mattel’s jump onto the sustainable toy bandwagon.
Pakistan Ministry of Climate Change Joins Hands with BBDO to push Green Financing.
Why Spotify’s launch is a win for the listeners and musicians in Pakistan.
The pandemic has changed not only the way we work and live; it has also changed the way we think – and it is no bad thing.
A legacy brand bounces back.
Was Foodpanda’s stealth campaign successful in minimising the post-boycott backlash?
What brought Pakistan's SaaS tool start-up, Social Champ, to the fore.
Taniya Hasan recalls her favourite patriotic ads from yesteryear.
Unilever’s latest communication spins out the positive.
The new player in women's hygiene products.
Making the tech sector more inclusive of and accessible to women.
A COVID-19 information portal for medical professionals.
A new form of entertainment for Karachiites: Winterland
A look at the new flavoured nicotine pouches launched by British American Tobacco
Beauty brands present a canvas to women who carry tales of heroism on their skin.
Taniya Hasan on last year's CSR campaigns - the good and the bad.
When it comes to jingles, simplicity matters.
From Aurora's 10 Pros in Top 5 Mode