Hellmann’s Isn’t Only For ‘Burgers’
Why Akbar Chaudry taught Faiza Saleem how to pronounce "mayo".
Taniya Hasan
Covering Up Fashionably
Taniya Hasan on the success of the ‘modest wear’ lines launched by Gul Ahmed and Sapphire.
Barbie All Set to Ride the Green Wave
Mattel’s jump onto the sustainable toy bandwagon.
Code Green!
Pakistan Ministry of Climate Change Joins Hands with BBDO to push Green Financing.
Spotify Strikes a Chord With Pakistan
Why Spotify’s launch is a win for the listeners and musicians in Pakistan.
Lifestyles in the Time of Covid-19
The pandemic has changed not only the way we work and live; it has also changed the way we think – and it is no bad thing.
Swiss Miss Has A Makeover
A legacy brand bounces back.
Say No To 'Panda'?
Was Foodpanda’s stealth campaign successful in minimising the post-boycott backlash?
Making Social Media Management Easy
What brought Pakistan's SaaS tool start-up, Social Champ, to the fore.
14 Memorable Patriotic Ads
Taniya Hasan recalls her favourite patriotic ads from yesteryear.
New, Normal and Positive
Unilever’s latest communication spins out the positive.
Meet Your Sincere BFF
The new player in women's hygiene products.
Women In Pakistan: Decoding The Future
Making the tech sector more inclusive of and accessible to women.
Hudson Pharma's Dashboard for Physicians
A COVID-19 information portal for medical professionals.
A New Way to Chill
A new form of entertainment for Karachiites: Winterland
Launching a Velo lifestyle
A look at the new flavoured nicotine pouches launched by British American Tobacco
I survived. I soared.
Beauty brands present a canvas to women who carry tales of heroism on their skin.
10 CSR Campaigns of 2019 – Hits and Misses
Taniya Hasan on last year's CSR campaigns - the good and the bad.
Jingle all the way
When it comes to jingles, simplicity matters.
The Top 5 Influencers of 2019
From Aurora's 10 Pros in Top 5 Mode
