Ideas to Impact
Slush'D Draws Pakistan's Next-Gen Tech Talent.
Taniya Hasan
Eid Trends: Worth the Investment?
How are clothing brands faring during the run-up to Eid?
Everyone Needs Brand Love
Nothing works better than emotional advertising, writes Taniya Hasan.
World Cup ’23 and Brands: On a Winning Streak?
Have brands taken advantage of the ‘cricket season’ effectively?
Hitting a Sixer with PSL’s new anthem
Although HBL’s PSL anthem seems to be inspired by Turkish dizis, it may well be termed marketing gold.
The Forever-Race Against Men
CEO & Founder of Like-Minded Females Network, Sonya Barlow, on how brown women can be more assertive in the corporate world.
How to Think Like A Pakistani Consumer
Ipsos Consumer Book '22 in review.
K-Electric Pushes for Inclusivity
How KE is promoting the inclusion of women in the workforce.
Munchies App Forays Into NFTs
“Our marketing initiatives are built around the ethos of ‘bite by byte’"
10 Pros in Top 5 Mode: Delivery Apps
2021's Top 5 Delivery Apps
Hit Refresh: Khaadi’s Brand Asset Transformation
Taniya Hasan on why Khaadi changed its logo.
Pushing for Inclusion
Taniya Hasan examines what different organisations are doing for the financial inclusion of people with disabilities.
‘Fresh Finds’ on Spotify
Will Spotify’s new feature lead to the discovery of a host of new talent?
Hellmann’s Isn’t Only For ‘Burgers’
Why Akbar Chaudry taught Faiza Saleem how to pronounce "mayo".
Covering Up Fashionably
Taniya Hasan on the success of the ‘modest wear’ lines launched by Gul Ahmed and Sapphire.
Barbie All Set to Ride the Green Wave
Mattel’s jump onto the sustainable toy bandwagon.
Code Green!
Pakistan Ministry of Climate Change Joins Hands with BBDO to push Green Financing.
Spotify Strikes a Chord With Pakistan
Why Spotify’s launch is a win for the listeners and musicians in Pakistan.
Lifestyles in the Time of Covid-19
The pandemic has changed not only the way we work and live; it has also changed the way we think – and it is no bad thing.
Swiss Miss Has A Makeover
A legacy brand bounces back.