Have brands taken advantage of the ‘cricket season’ effectively?
Although HBL’s PSL anthem seems to be inspired by Turkish dizis, it may well be termed marketing gold.
CEO & Founder of Like-Minded Females Network, Sonya Barlow, on how brown women can be more assertive in the corporate world.
Ipsos Consumer Book '22 in review.
How KE is promoting the inclusion of women in the workforce.
“Our marketing initiatives are built around the ethos of ‘bite by byte’"
2021's Top 5 Delivery Apps
Taniya Hasan on why Khaadi changed its logo.
Taniya Hasan examines what different organisations are doing for the financial inclusion of people with disabilities.
Will Spotify’s new feature lead to the discovery of a host of new talent?
Why Akbar Chaudry taught Faiza Saleem how to pronounce "mayo".
Taniya Hasan on the success of the ‘modest wear’ lines launched by Gul Ahmed and Sapphire.
Mattel’s jump onto the sustainable toy bandwagon.
Pakistan Ministry of Climate Change Joins Hands with BBDO to push Green Financing.
Why Spotify’s launch is a win for the listeners and musicians in Pakistan.
The pandemic has changed not only the way we work and live; it has also changed the way we think – and it is no bad thing.
A legacy brand bounces back.
Was Foodpanda’s stealth campaign successful in minimising the post-boycott backlash?
What brought Pakistan's SaaS tool start-up, Social Champ, to the fore.
Taniya Hasan recalls her favourite patriotic ads from yesteryear.