The battle for desi-cool
Prêt-based fast fashion brands have cornered the convenience market and are now expanding their product portfolios.
Taniya Hasan
Is Pakistan the new Indonesia?
How 021 Disrupt 2019 provided comprehensive insight into Pakistan’s tech ecosystem
Campaign Watch
A review of the most recent advertising campaigns.
How women should lead
Q&A with Sima Kamil, Dr Ayesha Khan, Sultana Siddiqui and Shazia Syed.
What I learnt at Google’s ‘Women Will Lead’ Conference
Statistics showcased at the event proved that women are underpaid, overworked and burnt-out.
The unfathomable power of EQ
If brands aim for the heart, they can find space in their consumers' carts.
Latté on the Chowk
The establishment of Pakistan Chowk Community Centre raises a glimmer of hope that art and culture can find a space.
Floating free
A day in the life of Taniya Hasan.
Top 5 Instagrammers of 2018
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Top 5 Digital Influencers of 2017
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Telenor’s #JoMeinChahoon – Yay or nay?
Telenor’s recent TVC is thought-provoking, subtle and a treat to watch!
Vital Tea, why so preachy?
Why Vital Tea’s latest TVC borders on holier-than-thou, hollow and preachy activism.
Of political puns and social commentary
Is Pakistani advertising swaying to political blues yet?
The dos and don’ts of video marketing
The key factors marketers need to keep in mind when creating and publishing online videos for their brands.
Five Pakistani ads that are a must-watch
From Shan Salt's 'Zarra Zarra Khalis', to Lenovo's heartfelt 'Hello Pakistan', these ads are advertising gold!
Leisure Club – Fashionably responsible
Leisure Club's People of Pakistan campaign addresses the stereotypical and intolerant attitude often displayed by us.
The politics of ‘femvertising’
Is using feminism to sell products the right thing to do?
Press play –The rising tide of video content
By 2017, video content will represent 74% of all internet traffic.