Aurora Magazine

Promoting excellence in advertising

Urooj Hussain

Pakistan calls!

Pakistan calls!

Urooj Hussain on the evolution of tour agencies in Pakistan. Updated 11 Dec, 2019 12:45pm
The rise of the hybrid planner

The rise of the hybrid planner

Why media planners need to gain an in-depth understanding of how both mainstream and digital media work. Updated 22 Feb, 2019 10:31am
The trap of vanity metrics

The trap of vanity metrics

Beware of metrics that fuel the 'feel good' factor at the cost of solid ROI. Published 03 Jul, 2018 10:31am
Great expectations

Great expectations

Social media has changed what consumers expect from brands. What brands must do to adapt to this altered demand. Published 07 Jun, 2018 01:09pm
Destination Pakistan

Destination Pakistan

How social media is impacting internal tourism in Pakistan. Updated 13 Aug, 2018 10:31am
Going places

Going places

The Associate Director Digital at Brainchild Communications on a life well-travelled. Published 26 Aug, 2017 11:21am