Urooj Hussain on the evolution of tour agencies in Pakistan.
Updated 11 Dec, 2019 12:45pm
Can Pakistan’s content creators do it?
Published 24 Apr, 2019 10:01am
Why media planners need to gain an in-depth understanding of how both mainstream and digital media work.
Updated 22 Feb, 2019 10:31am
Beware of metrics that fuel the 'feel good' factor at the cost of solid ROI.
Published 03 Jul, 2018 10:31am
Social media has changed what consumers expect from brands. What brands must do to adapt to this altered demand.
Published 07 Jun, 2018 01:09pm
How social media is impacting internal tourism in Pakistan.
Updated 13 Aug, 2018 10:31am
How brands can capitalise on Millennial travel behaviour patterns.
Updated 09 Dec, 2017 12:34pm
The Associate Director Digital at Brainchild Communications on a life well-travelled.
Published 26 Aug, 2017 11:21am
Is it time we shifted from our obsession with Millennials to the yet unconquered demographic of Gen Zs?
Published 24 Aug, 2017 03:25pm