Aurora Magazine

Promoting excellence in advertising

Urooj Hussain

The rise of the hybrid planner

Why media planners need to gain an in-depth understanding of how both mainstream and digital media work. Updated Feb 22, 2019 10:31am

The trap of vanity metrics

Beware of metrics that fuel the 'feel good' factor at the cost of solid ROI. Published Jul 03, 2018 10:31am

Great expectations

Social media has changed what consumers expect from brands. What brands must do to adapt to this altered demand. Published Jun 07, 2018 01:09pm

Destination Pakistan

How social media is impacting internal tourism in Pakistan. Updated Aug 13, 2018 10:31am

Going places

The Associate Director Digital at Brainchild Communications on a life well-travelled. Published Aug 26, 2017 11:21am