Urooj Hussain on the dangers of ignoring Gen X and Millennials in the media mix.
Published 12 Mar, 2025 12:16pm
FMGCs need to refine their consumer touch-point strategies
rather than rely on first-party data, argues Urooj Hussain.
Published 04 Feb, 2025 10:34am
Marketers should not make the mistake of assuming that TV is dying. The facts speak otherwise, comments Urooj Hussain.
Updated 20 May, 2025 11:35am
Urooj Hussain discusses the potential impact of AI dependence on critical thinking skills in the classroom.
Published 28 Feb, 2024 12:02pm
Drawing upon the contrasts between the Millennials and Gen Z, Urooj Hussain looks ahead to what brands can expect from Gen Alpha.
Published 18 Jan, 2024 10:04am
Urooj Hussain on the evolution of tour agencies in Pakistan.
Updated 11 Dec, 2019 12:45pm
Can Pakistan’s content creators do it?
Published 24 Apr, 2019 10:01am
Why media planners need to gain an in-depth understanding of how both mainstream and digital media work.
Updated 22 Feb, 2019 10:31am
Beware of metrics that fuel the 'feel good' factor at the cost of solid ROI.
Published 03 Jul, 2018 10:31am
Social media has changed what consumers expect from brands. What brands must do to adapt to this altered demand.
Published 07 Jun, 2018 01:09pm
How social media is impacting internal tourism in Pakistan.
Updated 13 Aug, 2018 10:31am
How brands can capitalise on Millennial travel behaviour patterns.
Updated 09 Dec, 2017 12:34pm
The Associate Director Digital at Brainchild Communications on a life well-travelled.
Published 26 Aug, 2017 11:21am
Is it time we shifted from our obsession with Millennials to the yet unconquered demographic of Gen Zs?
Published 24 Aug, 2017 03:25pm
