Pakistan calls!
Urooj Hussain on the evolution of tour agencies in Pakistan.
Urooj Hussain
Grabbing a piece of the Netflix pie
Can Pakistan’s content creators do it?
The rise of the hybrid planner
Why media planners need to gain an in-depth understanding of how both mainstream and digital media work.
The trap of vanity metrics
Beware of metrics that fuel the 'feel good' factor at the cost of solid ROI.
Great expectations
Social media has changed what consumers expect from brands. What brands must do to adapt to this altered demand.
Destination Pakistan
How social media is impacting internal tourism in Pakistan.
The Instagrammability factor
How brands can capitalise on Millennial travel behaviour patterns.
Going places
The Associate Director Digital at Brainchild Communications on a life well-travelled.
Is it the end of the road for Millennial-focused marketing?
Is it time we shifted from our obsession with Millennials to the yet unconquered demographic of Gen Zs?