Aurora Magazine

Promoting excellence in advertising

Urooj Hussain

The rise of the hybrid planner

The rise of the hybrid planner

Why media planners need to gain an in-depth understanding of how both mainstream and digital media work. Updated Feb 22, 2019 10:31am
The trap of vanity metrics

The trap of vanity metrics

Beware of metrics that fuel the 'feel good' factor at the cost of solid ROI. Published Jul 03, 2018 10:31am
Great expectations

Great expectations

Social media has changed what consumers expect from brands. What brands must do to adapt to this altered demand. Published Jun 07, 2018 01:09pm
Destination Pakistan

Destination Pakistan

How social media is impacting internal tourism in Pakistan. Updated Aug 13, 2018 10:31am
Going places

Going places

The Associate Director Digital at Brainchild Communications on a life well-travelled. Published Aug 26, 2017 11:21am