Why media planners need to gain an in-depth understanding of how both mainstream and digital media work.
Beware of metrics that fuel the 'feel good' factor at the cost of solid ROI.
Social media has changed what consumers expect from brands. What brands must do to adapt to this altered demand.
How social media is impacting internal tourism in Pakistan.
How brands can capitalise on Millennial travel behaviour patterns.
The Associate Director Digital at Brainchild Communications on a life well-travelled.
Is it time we shifted from our obsession with Millennials to the yet unconquered demographic of Gen Zs?