Aurora Magazine

Promoting excellence in advertising

Umair Mohsin

Classified and online

Classified and online

Why online classified advertising is set for exponential growth.

Published Aug 28, 2018 01:58pm
Measuring a tangled web

Measuring a tangled web

Making sense of online audiences calls for the adoption of new measurement methodologies.

Published Aug 28, 2018 01:39pm
Yes, we Khan!

Yes, we Khan!

How social media helped Imran Khan conquer the crowds.

Published Aug 11, 2018 11:44am
Retail goes omni

Retail goes omni

Moving to an omni-channel experience is a dramatic shift in the retail business but one filled with immense opportunity.

Updated Mar 14, 2017 09:28am
Wanting everything

Wanting everything

Review of Jeff Bezos’ biography, "The Everything Store".

Published Jun 09, 2015 12:51pm