Pakistan’s Quiet Financial Revolution
As Gen Z change the banking and finance game, Umair Mohsin
reflects on how best banks can update their own digital game.
Umair Mohsin
A Shining Moment for Pakistani Brands?
Will the current BDS Movement translate into longer term local success? Umair Mohsin poses the question.
Obsolescence and Lifelong Learning
Time is running out for many professionals who may soon face obsolescence, warns Umair Mohsin.
The Importance of Aligning Creativity With ROI
Unless agencies bring accountability into the equation, clients are increasingly likely to drift towards in-house solutions, argues Umair Mohsin.
Classified and online
Why online classified advertising is set for exponential growth.
Measuring a tangled web
Making sense of online audiences calls for the adoption of new measurement methodologies.
Yes, we Khan!
How social media helped Imran Khan conquer the crowds.
Retail goes omni
Moving to an omni-channel experience is a dramatic shift in the retail business but one filled with immense opportunity.
How to track offline marketing campaigns using online tools
For advertisers, now is the time to mix their love affair of traditional media with a strong dose of digital.
Wanting everything
Review of Jeff Bezos’ biography, "The Everything Store".