Aurora Magazine

Promoting excellence in advertising

Afia Salam

Making a Start on a Massive Job

Making a Start on a Massive Job

Afia Salam highlights the small steps Pakistanis are taking in finding climate-adaptive solutions. Published
Climate Speak: Look Who’s Talking!

Climate Speak: Look Who’s Talking!

Afia Salam on how regional and digital media are driving the climate change narrative, leaving mainstream outlets to play catch-up. Published
Bye Bye to Buy Buy

Bye Bye to Buy Buy

The wholesale adoption of a discard and dispose culture is putting the next generation of Pakistanis at risk, warns Afia Salam. Updated
Social and responsible

Social and responsible

Given that there are still no laws governing CSR, it is encouraging to see local companies undertaking CSR initiatives. Updated
The cable conundrum

The cable conundrum

Will the introduction of DTH licences put an end to cable services? Updated
Eyeballs or oxygen?

Eyeballs or oxygen?

To reduce environmental damage, massive urban plantation and a strict billboards installation policy are now imperative. Updated
Girls drink milk too

Girls drink milk too

Positive messaging is what advertisers should be doing, instead of heedlessly reinforcing gender stereotypes. Updated