The last dinosaur
Why he will not be recommending digital to his clients.
Ali Hayat Rizvi
Pick a side. Any side.
It’s time brands in Pakistan took sides and stuck with them.
She’s not buying it
Four tips on how to sell to the Millennials.
The 'wondrous' world of Ramzan campaigns
Although Ramzan brings with it a treasure trove of behavioural insights, very few ad agencies effectively mine them.
Come to the Dark Side
"And then she applies the cream and becomes white and confident. But not too confident. And gets married. To a doctor."
Oh not to be born a brand manager!
Ali Hayat, Resident Director, Interflow Lahore, in karmic mode.
A year with a difference
What made 2014 a better year than most for the industry.