Families play a huge role in empowering women and advertising needs to fundamentally change the stereotypes they live by.
Opinions should be formulated on objective goals and not on subjective perceptions, argues Atiya Zaidi.
Atiya Zaidi remembers Asma Nabeel.
Research, learn, apply, repeat.
If we want to improve the ratio of working women in Pakistan, we all need to work with women – not against them.
Atiya Zaidi, ECD, BBDO Pakistan, proffers advice to clients.
Atiya Zaidi, ECD, BBDO Pakistan, on the new post Covid-19 rules of engagement.
Atiya Zaidi, ECD, BBDO Pakistan, on how to navigate choppy waters.
The experience of hosting the first-ever virtual Effie Awards.
Atiya Zaidi invites Sir Terry Pratchett and Dr Seuss to iftar.
Atiya Zaidi, ECD, BBDO Pakistan, expresses her frustration at those who didn't attend AdAsia.
Unless client services step up to their jobs, they risk becoming irrelevant to agency life.
Why is it important to be in charge of your careers.
How Cannes Lions Roar showed us how we can raise the bar of creativity in Pakistan.
Agencies need to open their eyes to what is happening around them rather than trying to guard their territory...
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
The two-day workshop held for Pakistani creatives was fun, knowledgeable and inspirational.
How can organisations employ more women and retain them too.
Shattering gender stereotypes and teaching girls that they can be heroes too.
Charting Tibet Snow's brand journey.