Aurora Magazine

Promoting excellence in advertising

Atiya Zaidi

Are you here to RETIRE?

Atiya Zaidi, ECD, BBDO Pakistan, expresses her frustration at those who didn't attend AdAsia. Updated Feb 17, 2020 10:23am

Fly you fools!

Why is it important to be in charge of your careers. Published Jun 01, 2019 09:30am

Roaring With Cannes Lions

How Cannes Lions Roar showed us how we can raise the bar of creativity in Pakistan. Published Apr 18, 2019 02:51pm

Beware of being a bee watcher!

Agencies need to open their eyes to what is happening around them rather than trying to guard their territory... Published Apr 10, 2019 10:23am

Pink or blue?

Shattering gender stereotypes and teaching girls that they can be heroes too. Updated Jul 02, 2018 12:45pm

Fear of creativity

How we can cultivate a culture of fearlessness. Published Feb 21, 2018 09:36am

Working for a higher purpose

There is much to gain from agencies which accommodate projects that go beyond the simple commercial imperatives. Published Dec 04, 2017 09:47am

The Cannes Lions experience

The ECD of Synergy Dentsu shares her experience of attending the ‘See It Be It' programme at the Cannes Lions festival. Updated Aug 03, 2017 03:24pm

Work it mom

The challenges and rewards mothers in advertising have to contend with. Updated May 13, 2019 09:43am

How to sell a big idea

Why teamwork is essential for conceptualising and executing great ideas. Updated Apr 24, 2017 09:37am

A tale of three cities

If Karachi, Lahore and Islamabad were cars, which ones would they be? Updated Mar 24, 2017 11:00am