Aurora Magazine

Promoting excellence in advertising

Atiya Zaidi

Winning Gold for Pakistan

Winning Gold for Pakistan

Atiya Zaidi on winning the Glass: The Lion for Change Gold Award for the ‘Schoolgirls Newscasters for EBM’ campaign at Cannes. Published 29 Aug, 2023 01:04pm
An All Too Familiar Conundrum

An All Too Familiar Conundrum

Families play a huge role in empowering women and advertising needs to fundamentally change the stereotypes they live by. Published 21 Mar, 2022 10:43am
The HiPPO Is Not Always Right

The HiPPO Is Not Always Right

Opinions should be formulated on objective goals and not on subjective perceptions, argues Atiya Zaidi. Published 13 Jan, 2022 05:26pm
A Long Way to Empowerment

A Long Way to Empowerment

If we want to improve the ratio of working women in Pakistan, we all need to work with women – not against them. Published 08 Mar, 2021 03:48pm
Get A Grip

Get A Grip

Atiya Zaidi, ECD, BBDO Pakistan, on the new post Covid-19 rules of engagement. Published 12 Nov, 2020 01:21pm
Are you here to RETIRE?

Are you here to RETIRE?

Atiya Zaidi, ECD, BBDO Pakistan, expresses her frustration at those who didn't attend AdAsia. Updated 17 Feb, 2020 10:23am
Fly you fools!

Fly you fools!

Why is it important to be in charge of your careers. Published 01 Jun, 2019 09:30am
Roaring With Cannes Lions

Roaring With Cannes Lions

How Cannes Lions Roar showed us how we can raise the bar of creativity in Pakistan. Published 18 Apr, 2019 02:51pm
Beware of being a bee watcher!

Beware of being a bee watcher!

Agencies need to open their eyes to what is happening around them rather than trying to guard their territory... Published 10 Apr, 2019 10:23am