The Intelligence Equilibrium
Agencies of the future will need to balance AI's benefits with the right quantum of emotional intelligence, writes Atiya Zaidi.
Atiya Zaidi
Ideas for a Greener Climate-Friendlier World
Atiya Zaidi is bowled over by the creativity on display at the Cannes Sustainable Development Goals Awards.
Zabardasti Ki Baat
Rather than mirror society, advertising should strive to change it, argues Atiya Zaidi.
Attitude Rather Than Grades
Until Pakistan’s institutes of higher learning acknowledge the critical need to take an entirely new approach to the education they are imparting, graduates will have to learn to unlearn to succeed in their chosen career paths, argues Atiya Zaidi.
Winning Gold for Pakistan
Atiya Zaidi on winning the Glass: The Lion for Change Gold Award for the ‘Schoolgirls Newscasters for EBM’ campaign at Cannes.
Running an Agency in the Age of AI
Some say the future may belong to AI, but for Atiya Zaidi, the future is about being human.
An All Too Familiar Conundrum
Families play a huge role in empowering women and advertising needs to fundamentally change the stereotypes they live by.
The HiPPO Is Not Always Right
Opinions should be formulated on objective goals and not on subjective perceptions, argues Atiya Zaidi.
The Pink Warrior: Asma Nabeel (1979-2021)
Atiya Zaidi remembers Asma Nabeel.
How to Do the Craft
Research, learn, apply, repeat.
A Long Way to Empowerment
If we want to improve the ratio of working women in Pakistan, we all need to work with women – not against them.
We Are a Solution Industry Not a Service Industry
Atiya Zaidi, ECD, BBDO Pakistan, proffers advice to clients.
Get A Grip
Atiya Zaidi, ECD, BBDO Pakistan, on the new post Covid-19 rules of engagement.
The Hand That Steadies the Ship
Atiya Zaidi, ECD, BBDO Pakistan, on how to navigate choppy waters.
Wish You Had Been Here!
The experience of hosting the first-ever virtual Effie Awards.
RSVP for a Fantastical Iftar
Atiya Zaidi invites Sir Terry Pratchett and Dr Seuss to iftar.
Are you here to RETIRE?
Atiya Zaidi, ECD, BBDO Pakistan, expresses her frustration at those who didn't attend AdAsia.
All suited up and nothing to do?
Unless client services step up to their jobs, they risk becoming irrelevant to agency life.
Fly you fools!
Why is it important to be in charge of your careers.
Roaring With Cannes Lions
How Cannes Lions Roar showed us how we can raise the bar of creativity in Pakistan.