Top 5 Brand Activism Initiatives of 2018
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Atiya Zaidi
National Digital Design Conference concludes
The two-day workshop held for Pakistani creatives was fun, knowledgeable and inspirational.
Bring your kids to work
How can organisations employ more women and retain them too.
Pink or blue?
Shattering gender stereotypes and teaching girls that they can be heroes too.
Tibet Snow: searching for the past glories
Charting Tibet Snow's brand journey.
Fear of creativity
How we can cultivate a culture of fearlessness.
Working for a higher purpose
There is much to gain from agencies which accommodate projects that go beyond the simple commercial imperatives.
The ND2C – Inspiring and motivating
The National Digital Design Conference attracted illustrious speakers and talented artists and creatives.
The Cannes Lions experience
The ECD of Synergy Dentsu shares her experience of attending the ‘See It Be It' programme at the Cannes Lions festival.
Work it mom
The challenges and rewards mothers in advertising have to contend with.
How to sell a big idea
Why teamwork is essential for conceptualising and executing great ideas.
A tale of three cities
If Karachi, Lahore and Islamabad were cars, which ones would they be?
The twist of the knife in my stupid heart
How advertising agencies are letting their creatives down badly.
Eight ads based on sound creative ideas
The Executive Creative Director of Ogilvy & Mather Pakistan, shares her favourite ad campaigns.
Five ads that attracted lots of free media
The ECD of Ogilvy and Mather shares her favourite and not-so-favourite ads
The good, the bad and the ugly
Planning Director and ECD, O&M Pakistan, call for a review of the pitching process.
Being superhuman
Eight reasons why working in the advertising industry is simply awesome!