Families play a huge role in empowering women and advertising needs to fundamentally change the stereotypes they live by.
Published 21 Mar, 2022 10:43am
Opinions should be formulated on objective goals and not on subjective perceptions, argues Atiya Zaidi.
Published 13 Jan, 2022 05:26pm
Atiya Zaidi remembers Asma Nabeel.
Published 13 Aug, 2021 03:52pm
Research, learn, apply, repeat.
Updated 13 Jul, 2021 11:04am
If we want to improve the ratio of working women in Pakistan, we all need to work with women – not against them.
Published 08 Mar, 2021 03:48pm
Atiya Zaidi, ECD, BBDO Pakistan, proffers advice to clients.
Published 13 Jan, 2021 03:19pm
Atiya Zaidi, ECD, BBDO Pakistan, on the new post Covid-19 rules of engagement.
Published 12 Nov, 2020 01:21pm
Atiya Zaidi, ECD, BBDO Pakistan, on how to navigate choppy waters.
Updated 10 Sep, 2020 06:49pm
The experience of hosting the first-ever virtual Effie Awards.
Updated 05 Aug, 2020 01:33pm
Atiya Zaidi invites Sir Terry Pratchett and Dr Seuss to iftar.
Updated 18 May, 2020 04:24pm
Atiya Zaidi, ECD, BBDO Pakistan, expresses her frustration at those who didn't attend AdAsia.
Updated 17 Feb, 2020 10:23am
Unless client services step up to their jobs, they risk becoming irrelevant to agency life.
Updated 19 Dec, 2019 01:53pm
Why is it important to be in charge of your careers.
Published 01 Jun, 2019 09:30am
How Cannes Lions Roar showed us how we can raise the bar of creativity in Pakistan.
Published 18 Apr, 2019 02:51pm
Agencies need to open their eyes to what is happening around them rather than trying to guard their territory...
Published 10 Apr, 2019 10:23am
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Updated 11 Jan, 2019 12:31pm
The two-day workshop held for Pakistani creatives was fun, knowledgeable and inspirational.
Updated 20 Oct, 2018 11:08am
How can organisations employ more women and retain them too.
Published 05 Sep, 2018 03:51pm
Shattering gender stereotypes and teaching girls that they can be heroes too.
Updated 02 Jul, 2018 12:45pm
Charting Tibet Snow's brand journey.
Published 14 May, 2018 07:45pm
