Aurora Magazine

Promoting excellence in advertising

Atiya Zaidi

A Long Way to Empowerment

A Long Way to Empowerment

If we want to improve the ratio of working women in Pakistan, we all need to work with women – not against them. Published 08 Mar, 2021 03:48pm
Get A Grip

Get A Grip

Atiya Zaidi, ECD, BBDO Pakistan, on the new post Covid-19 rules of engagement. Published 12 Nov, 2020 01:21pm
Are you here to RETIRE?

Are you here to RETIRE?

Atiya Zaidi, ECD, BBDO Pakistan, expresses her frustration at those who didn't attend AdAsia. Updated 17 Feb, 2020 10:23am
Fly you fools!

Fly you fools!

Why is it important to be in charge of your careers. Published 01 Jun, 2019 09:30am
Roaring With Cannes Lions

Roaring With Cannes Lions

How Cannes Lions Roar showed us how we can raise the bar of creativity in Pakistan. Published 18 Apr, 2019 02:51pm
Beware of being a bee watcher!

Beware of being a bee watcher!

Agencies need to open their eyes to what is happening around them rather than trying to guard their territory... Published 10 Apr, 2019 10:23am
Pink or blue?

Pink or blue?

Shattering gender stereotypes and teaching girls that they can be heroes too. Updated 02 Jul, 2018 12:45pm
Fear of creativity

Fear of creativity

How we can cultivate a culture of fearlessness. Published 21 Feb, 2018 09:36am
Working for a higher purpose

Working for a higher purpose

There is much to gain from agencies which accommodate projects that go beyond the simple commercial imperatives. Published 04 Dec, 2017 09:47am
The Cannes Lions experience

The Cannes Lions experience

The ECD of Synergy Dentsu shares her experience of attending the ‘See It Be It' programme at the Cannes Lions festival. Updated 03 Aug, 2017 03:24pm