Aurora Magazine

Atiya Zaidi, ECD, BBDO Pakistan, on how to navigate choppy waters.

The experience of hosting the first-ever virtual Effie Awards.

Atiya Zaidi invites Sir Terry Pratchett and Dr Seuss to iftar.

Atiya Zaidi, ECD, BBDO Pakistan, expresses her frustration at those who didn't attend AdAsia.

Unless client services step up to their jobs, they risk becoming irrelevant to agency life.

Why is it important to be in charge of your careers.

How Cannes Lions Roar showed us how we can raise the bar of creativity in Pakistan.

Agencies need to open their eyes to what is happening around them rather than trying to guard their territory...

From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.

The two-day workshop held for Pakistani creatives was fun, knowledgeable and inspirational.

How can organisations employ more women and retain them too.

Shattering gender stereotypes and teaching girls that they can be heroes too.

Charting Tibet Snow's brand journey.

How we can cultivate a culture of fearlessness.

There is much to gain from agencies which accommodate projects that go beyond the simple commercial imperatives.

The National Digital Design Conference attracted illustrious speakers and talented artists and creatives.

The ECD of Synergy Dentsu shares her experience of attending the ‘See It Be It' programme at the Cannes Lions festival.

The challenges and rewards mothers in advertising have to contend with.

Why teamwork is essential for conceptualising and executing great ideas.

If Karachi, Lahore and Islamabad were cars, which ones would they be?