Aurora Magazine

Promoting excellence in advertising

Atiya Zaidi

A Long Way to Empowerment

A Long Way to Empowerment

If we want to improve the ratio of working women in Pakistan, we all need to work with women – not against them. Published 08 Mar, 2021 03:48pm
Get A Grip

Get A Grip

Atiya Zaidi, ECD, BBDO Pakistan, on the new post Covid-19 rules of engagement. Published 12 Nov, 2020 01:21pm
Are you here to RETIRE?

Are you here to RETIRE?

Atiya Zaidi, ECD, BBDO Pakistan, expresses her frustration at those who didn't attend AdAsia. Updated 17 Feb, 2020 10:23am
Fly you fools!

Fly you fools!

Why is it important to be in charge of your careers. Published 01 Jun, 2019 09:30am
Roaring With Cannes Lions

Roaring With Cannes Lions

How Cannes Lions Roar showed us how we can raise the bar of creativity in Pakistan. Published 18 Apr, 2019 02:51pm
Beware of being a bee watcher!

Beware of being a bee watcher!

Agencies need to open their eyes to what is happening around them rather than trying to guard their territory... Published 10 Apr, 2019 10:23am
Pink or blue?

Pink or blue?

Shattering gender stereotypes and teaching girls that they can be heroes too. Updated 02 Jul, 2018 12:45pm
Fear of creativity

Fear of creativity

How we can cultivate a culture of fearlessness. Published 21 Feb, 2018 09:36am
Working for a higher purpose

Working for a higher purpose

There is much to gain from agencies which accommodate projects that go beyond the simple commercial imperatives. Published 04 Dec, 2017 09:47am