The Hand That Steadies the Ship
Atiya Zaidi, ECD, BBDO Pakistan, on how to navigate choppy waters.
Atiya Zaidi
Wish You Had Been Here!
The experience of hosting the first-ever virtual Effie Awards.
RSVP for a Fantastical Iftar
Atiya Zaidi invites Sir Terry Pratchett and Dr Seuss to iftar.
Are you here to RETIRE?
Atiya Zaidi, ECD, BBDO Pakistan, expresses her frustration at those who didn't attend AdAsia.
All suited up and nothing to do?
Unless client services step up to their jobs, they risk becoming irrelevant to agency life.
Fly you fools!
Why is it important to be in charge of your careers.
Roaring With Cannes Lions
How Cannes Lions Roar showed us how we can raise the bar of creativity in Pakistan.
Beware of being a bee watcher!
Agencies need to open their eyes to what is happening around them rather than trying to guard their territory...
Top 5 Brand Activism Initiatives of 2018
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
National Digital Design Conference concludes
The two-day workshop held for Pakistani creatives was fun, knowledgeable and inspirational.
Bring your kids to work
How can organisations employ more women and retain them too.
Pink or blue?
Shattering gender stereotypes and teaching girls that they can be heroes too.
Tibet Snow: searching for the past glories
Charting Tibet Snow's brand journey.
Fear of creativity
How we can cultivate a culture of fearlessness.
Working for a higher purpose
There is much to gain from agencies which accommodate projects that go beyond the simple commercial imperatives.
The ND2C – Inspiring and motivating
The National Digital Design Conference attracted illustrious speakers and talented artists and creatives.
The Cannes Lions experience
The ECD of Synergy Dentsu shares her experience of attending the ‘See It Be It' programme at the Cannes Lions festival.
Work it mom
The challenges and rewards mothers in advertising have to contend with.
How to sell a big idea
Why teamwork is essential for conceptualising and executing great ideas.
A tale of three cities
If Karachi, Lahore and Islamabad were cars, which ones would they be?