Transformation in Progress
The full impact of generative AI on advertising and brand communications is still too early to gauge, writes Khurram Mahboob.
Khurram Mahboob
Getting Ready for the Next Digital Wave
Khurram Mahboob discusses the technology trends that are fast-forwarding brands into the digital future.
The No-Nonsense Guide to Doing Business in a World-Class Economy
Khurram Mahboob reviews UAE Business Essentials: Practical Legal Protections for Individuals, Entrepreneurs and SMEs
Perfecting the Seamless Selling Experience
To fully capitalise on the opportunities that come with e-commerce, Pakistani brands must upgrade their backend processes.
The Value of Trust
Blockchain may have had a bad press, but it may be key in reinstilling trust in business relationships, argues Khurram Mahboob.
Engines of No Growth
Why are SMEs lagging in their potential? Khurram Mahboob poses the question.
Uber leverages Careem
What Uber’s buyout of Careem means.
Finding relevance in a techno world
The line between marketing and technology has officially disappeared, announces Khurram Mahboob.
From devices to 3G
How mobile operators are successfully using device penetration to push their 3G options.
Samsung rules but will Nokia boom?
Khurram Mahboob on what to expect in 2014 from the fast paced world of mobile devices
Unearthing the power of alliances
In the search for the vital differentiation factor, brands should look at alliances as a way forward.
Connecting to smart
Smartphones are proving to be the biggest game changers in mobile connectivity.
Branding in a modern economy
Three leading marketers on brand leadership in a modern economy.
Ring tone China
Khurram Mahboob on why China’s telecom technology is proving to be an unbeatable success.
The smart call
Increasing smartphone penetration is the key to enjoying better ROI from 3G networks.
Strategic alliances
The evolving relationship between MNOs and handset manufacturers.
A 3G primer for brands
3G will be a definite game changer, and brand managers need to start preparing.