The full impact of generative AI on advertising and brand communications is still too early to gauge, writes Khurram Mahmoob.
Khurram Mahboob discusses the technology trends that are fast-forwarding brands into the digital future.
Khurram Mahboob reviews UAE Business Essentials: Practical Legal Protections for Individuals, Entrepreneurs and SMEs
To fully capitalise on the opportunities that come with e-commerce, Pakistani brands must upgrade their backend processes.
Blockchain may have had a bad press, but it may be key in reinstilling trust in business relationships, argues Khurram Mahboob.
Why are SMEs lagging in their potential? Khurram Mahboob poses the question.
What Uber’s buyout of Careem means.
The line between marketing and technology has officially disappeared, announces Khurram Mahboob.
How mobile operators are successfully using device penetration to push their 3G options.
Khurram Mahboob on what to expect in 2014 from the fast paced world of mobile devices
In the search for the vital differentiation factor, brands should look at alliances as a way forward.
Smartphones are proving to be the biggest game changers in mobile connectivity.
Three leading marketers on brand leadership in a modern economy.
Khurram Mahboob on why China’s telecom technology is proving to be an unbeatable success.
Increasing smartphone penetration is the key to enjoying better ROI from 3G networks.
The evolving relationship between MNOs and handset manufacturers.
3G will be a definite game changer, and brand managers need to start preparing.