The full impact of generative AI on advertising and brand communications is still too early to gauge, writes Khurram Mahboob.
Published 24 Oct, 2023 04:44pm
Khurram Mahboob discusses the technology trends that are fast-forwarding brands into the digital future.
Published 13 Jan, 2023 11:23am
Khurram Mahboob reviews UAE Business Essentials: Practical Legal Protections for Individuals, Entrepreneurs and SMEs
Published 05 Nov, 2021 10:32am
To fully capitalise on the opportunities that come with e-commerce, Pakistani brands must upgrade their backend processes.
Updated 03 Sep, 2021 03:35pm
Blockchain may have had a bad press, but it may be key in reinstilling trust in business relationships, argues Khurram Mahboob.
Published 25 Jan, 2021 02:48pm
Why are SMEs lagging in their potential? Khurram Mahboob poses the question.
Updated 09 Apr, 2020 03:25pm
What Uber’s buyout of Careem means.
Published 30 May, 2019 11:36am
The line between marketing and technology has officially disappeared, announces Khurram Mahboob.
Published 14 Jan, 2019 02:02pm
How mobile operators are successfully using device penetration to push their 3G options.
Updated 01 Feb, 2019 01:28pm
Khurram Mahboob on what to expect in 2014 from the fast paced world of mobile devices
Published 28 Aug, 2018 03:44pm
In the search for the vital differentiation factor, brands should look at alliances as a way forward.
Published 28 Aug, 2018 01:09pm
Smartphones are proving to be the biggest game changers in mobile connectivity.
Published 13 Aug, 2018 04:44pm
Three leading marketers on brand leadership in a modern economy.
Updated 07 Aug, 2018 11:20am
Khurram Mahboob on why China’s telecom technology is proving to be an unbeatable success.
Updated 28 Aug, 2018 03:49pm
Increasing smartphone penetration is the key to enjoying better ROI from 3G networks.
Updated 09 Apr, 2015 02:16pm
The evolving relationship between MNOs and handset manufacturers.
Updated 25 May, 2015 10:21am
3G will be a definite game changer, and brand managers need to start preparing.
Updated 27 May, 2015 02:30pm
