Au Revoir Aurora (Not Adieu)
Acknowledging Aurora’s contribution to the ad industry, Zohra Yusuf expresses her hope of seeing the return of the magazine in digital form.
Zohra Yusuf
An Uncomfortable Familiarity
Zohra Yusuf reviews Akbar in Wonderland by Umber Khairi.
HI Versus AI
Is AI capable of generating the kind of iconic ad campaigns produced by human intelligence? Zohra Yusuf poses the question.
Why ‘A Woman Will Always Be Lyla’
Despite the success of some fashion brands on social media, the lack of any attempt to differentiate may pose a longer-term problem, comments Zohra Yusuf.
A Good Time To Be Creative?
Zohra Yusuf discusses the trends that impacted creativity in advertising over the past 25 years.
Gaza – The War and the War of Words
Is “objective” reporting on Gaza impossible?
A Lifetime Full of Passions
Zohra Yusuf reviews A Life Lived With Passion – Irfan Husain (1944-2020).
Brand Baja!
Zohra Yusuf recalls the ambition of some of the Pakistani brands that have impacted the way we live.
Chiming For Change
How effective is Gucci’s recent campaign directed by Sharmeen Obaid-Chinoy?
ADASIA 1989 to ADASIA 2019 – A Celebration of Pakistani Advertising and Its Determination To Succeed...
The Curtain Rises On AdAsia 89
Empowering Women Digitally
Achieving gender equality should become an integral part of policies to empower women.
Ordinary People With Extraordinary Commitment
Zohra Yusuf reviews Introducing Pakistan’s Climate Change Heroes.
Brand Baja!
Zohra Yusuf recalls the ambition of some of the Pakistani brands that have impacted the way we live.
Pakistan’s Unassuming Media Star – Imran Aslam: 1952-2022
Zohra Yusuf remembers Imran Aslam.
What Has Happened to Public Service Communication?
The uncharacteristically muted response from brands to Pakistan's flood emergency.
The Quiet Brilliance of Talat Aslam (1955-2022)
Zohra Yusuf remembers Talat Aslam.
A Life Lived in Full
Zohra Yusuf reviews Paradise Lost: A Journey from Kashmir to Karachi –
Memoirs of Syed Nizam Shah.
Coming a Long Way and a Long Way Still to Go
Looking back over a span of 50 years, Zohra Yusuf reflects on the positive changes that have benefitted women.
An Inconvenient Conjunction
Zohra Yusuf reviews But, Prime Minister… by Javed Jabbar.
Karachi’s Once Illustrious Citizens
Zohra Yusuf, CCO, Spectrum VMLY&R, reviews "Goans of Pakistan" by Menin Rodrigues.