Zohra Yusuf reviews Akbar in Wonderland by Umber Khairi.
Published 28 Feb, 2025 05:16pm
Is AI capable of generating the kind of iconic ad campaigns produced by human intelligence? Zohra Yusuf poses the question.
Published 10 Feb, 2025 10:09am
Despite the success of some fashion brands on social media, the lack of any attempt to differentiate may pose a longer-term problem, comments Zohra Yusuf.
Updated 01 Oct, 2024 12:51pm
Zohra Yusuf discusses the trends that impacted creativity in advertising over the past 25 years.
Updated 16 Jan, 2024 02:31pm
Is “objective” reporting on Gaza impossible?
Published 17 Oct, 2023 12:48pm
Zohra Yusuf reviews A Life Lived With Passion – Irfan Husain (1944-2020).
Updated 19 Oct, 2023 11:50am
Zohra Yusuf recalls the ambition of some of the Pakistani brands that have impacted the way we live.
Published 23 Jun, 2023 12:58pm
How effective is Gucci’s recent campaign directed by Sharmeen Obaid-Chinoy?
Published 20 Jun, 2023 02:41pm
The Curtain Rises On AdAsia 89
Updated 15 May, 2023 03:26pm
Achieving gender equality should become an integral part of policies to empower women.
Published 08 Mar, 2023 01:25am
Zohra Yusuf reviews Introducing Pakistan’s Climate Change Heroes.
Published 25 Dec, 2022 05:48pm
Zohra Yusuf recalls the ambition of some of the Pakistani brands that have impacted the way we live.
Updated 24 Dec, 2022 12:54pm
Zohra Yusuf remembers Imran Aslam.
Updated 14 Dec, 2022 11:02am
The uncharacteristically muted response from brands to Pakistan's flood emergency.
Published 07 Oct, 2022 11:59am
Zohra Yusuf remembers Talat Aslam.
Published 24 Jun, 2022 03:26pm
Zohra Yusuf reviews Paradise Lost: A Journey from Kashmir to Karachi –
Memoirs of Syed Nizam Shah.
Updated 08 Jun, 2022 10:13am
Looking back over a span of 50 years, Zohra Yusuf reflects on the positive changes that have benefitted women.
Published 18 Mar, 2022 01:31pm
Zohra Yusuf reviews But, Prime Minister… by Javed Jabbar.
Updated 24 Aug, 2021 07:17pm
Zohra Yusuf, CCO, Spectrum VMLY&R, reviews "Goans of Pakistan" by Menin Rodrigues.
Published 23 Feb, 2021 12:48pm
Zohra Yusuf remembers Saleem Asmi.
Updated 17 Dec, 2020 04:46pm
