Zohra Yusuf, CCO, Spectrum VMLY&R, reviews "Goans of Pakistan" by Menin Rodrigues.
Zohra Yusuf remembers Saleem Asmi.
Javed Jabbar, Marshall McLuhan Vance Packard and have dinner by the sea.
Zohra Yusuf on Pakistan’s most ebullient cultural decade.
Despite some pertinent reservations, Zohra Yusuf welcomes the return of AdAsia 2019 after a gap of 30 years.
The challenge is to learn from the new while holding fast to the intrinsic worth of creativity.
A day in the life of Zohra Yusuf.
A review of Devil's Advocate: The Untold Story by Karan Thapar.
A tribute to Murtaza Razvi (1964-2012)
What the media did not learn.
The brand Sylvester built – and built.
Encouraged by new incursions into creativity.
A review of The Dawn of Advertising in Pakistan (1947-2017).
A tribute to the renowned columnist, Amina Jilani (1937-2017).
Print remains the ‘go-to’ media when it comes down to authenticity and credibility.
The terse curtain-raiser on the eve of AdAsia 89 and what the public needed to know about this spectacular event.
The reflection on the lost splendour of cigarette advertising.
A book review of Zubeida Mustafa's My DAWN Years – Exploring Social Issues.
The evolution of package design in Pakistan.
Those deeming it their duty to defend and protect Pakistani culture fail to realise that culture cannot be static.