The uncharacteristically muted response from brands to Pakistan's flood emergency.
Published 07 Oct, 2022 11:59am
Zohra Yusuf remembers Talat Aslam.
Published 24 Jun, 2022 03:26pm
Zohra Yusuf reviews Paradise Lost: A Journey from Kashmir to Karachi –
Memoirs of Syed Nizam Shah.
Updated 08 Jun, 2022 10:13am
Looking back over a span of 50 years, Zohra Yusuf reflects on the positive changes that have benefitted women.
Published 18 Mar, 2022 01:31pm
Zohra Yusuf reviews But, Prime Minister… by Javed Jabbar.
Updated 24 Aug, 2021 07:17pm
Zohra Yusuf, CCO, Spectrum VMLY&R, reviews "Goans of Pakistan" by Menin Rodrigues.
Published 23 Feb, 2021 12:48pm
Zohra Yusuf remembers Saleem Asmi.
Updated 17 Dec, 2020 04:46pm
Javed Jabbar, Marshall McLuhan Vance Packard and have dinner by the sea.
Published 27 Nov, 2020 04:38pm
Zohra Yusuf on Pakistan’s most ebullient cultural decade.
Published 17 Jan, 2020 10:20am
Despite some pertinent reservations, Zohra Yusuf welcomes the return of AdAsia 2019 after a gap of 30 years.
Updated 30 Nov, 2019 12:58pm
The challenge is to learn from the new while holding fast to the intrinsic
worth of creativity.
Published 25 Mar, 2019 10:56am
A day in the life of Zohra Yusuf.
Published 16 Mar, 2019 10:40am
A review of Devil's Advocate: The Untold Story by Karan Thapar.
Updated 19 Oct, 2018 11:23am
A tribute to Murtaza Razvi (1964-2012)
Published 28 Aug, 2018 01:46pm
What the media did not learn.
Published 28 Aug, 2018 12:16pm
The brand Sylvester built – and built.
Published 28 Aug, 2018 11:33am
Encouraged by new incursions into creativity.
Published 13 Aug, 2018 04:03pm
A review of The Dawn of Advertising in Pakistan (1947-2017).
Published 19 Jun, 2018 04:09pm
A tribute to the renowned columnist, Amina Jilani (1937-2017).
Published 04 May, 2018 04:48pm
Print remains the ‘go-to’ media when it comes down to authenticity and credibility.
Published 30 Apr, 2018 05:20pm
