An Inconvenient Conjunction
Zohra Yusuf reviews But, Prime Minister… by Javed Jabbar.
Zohra Yusuf
Karachi’s Once Illustrious Citizens
Zohra Yusuf, CCO, Spectrum VMLY&R, reviews "Goans of Pakistan" by Menin Rodrigues.
An Unusual Mind - Saleem Asmi (1934-2020)
Zohra Yusuf remembers Saleem Asmi.
Come Dine With Me!
Javed Jabbar, Marshall McLuhan Vance Packard and have dinner by the sea.
Pakistan’s Radioactive Decade
Zohra Yusuf on Pakistan’s most ebullient cultural decade.
Celebrating Asian creativity at AdAsia 2019
Despite some pertinent reservations, Zohra Yusuf welcomes the return of AdAsia 2019 after a gap of 30 years.
Creativity in the time of disruption
The challenge is to learn from the new while holding fast to the intrinsic
worth of creativity.
Barefoot in the park
A day in the life of Zohra Yusuf.
The art of the robust TV interview
A review of Devil's Advocate: The Untold Story by Karan Thapar.
A quintessential media person
A tribute to Murtaza Razvi (1964-2012)
A lesson destined for oblivion
What the media did not learn.
Amul – the taste of India
The brand Sylvester built – and built.
Almost rose tinted
Encouraged by new incursions into creativity.
Documenting the untold story of advertising
A review of The Dawn of Advertising in Pakistan (1947-2017).
A woman of strong opinions
A tribute to the renowned columnist, Amina Jilani (1937-2017).
The enduring credibility of print
Print remains the ‘go-to’ media when it comes down to authenticity and credibility.
A nostalgic curtain rises on AdAsia 89
The terse curtain-raiser on the eve of AdAsia 89 and what the public needed to know about this spectacular event.
Going up in smoke!
The reflection on the lost splendour of cigarette advertising.
A woman of quiet influence
A book review of Zubeida Mustafa's My DAWN Years – Exploring Social Issues.
Face Appeal
The evolution of package design in Pakistan.
