The uncharacteristically muted response from brands to Pakistan's flood emergency.
Zohra Yusuf remembers Talat Aslam.
Zohra Yusuf reviews Paradise Lost: A Journey from Kashmir to Karachi –
Memoirs of Syed Nizam Shah.
Looking back over a span of 50 years, Zohra Yusuf reflects on the positive changes that have benefitted women.
Zohra Yusuf reviews But, Prime Minister… by Javed Jabbar.
Zohra Yusuf, CCO, Spectrum VMLY&R, reviews "Goans of Pakistan" by Menin Rodrigues.
Zohra Yusuf remembers Saleem Asmi.
Javed Jabbar, Marshall McLuhan Vance Packard and have dinner by the sea.
Zohra Yusuf on Pakistan’s most ebullient cultural decade.
Despite some pertinent reservations, Zohra Yusuf welcomes the return of AdAsia 2019 after a gap of 30 years.
The challenge is to learn from the new while holding fast to the intrinsic
worth of creativity.
A day in the life of Zohra Yusuf.
A review of Devil's Advocate: The Untold Story by Karan Thapar.
A tribute to Murtaza Razvi (1964-2012)
What the media did not learn.
The brand Sylvester built – and built.
Encouraged by new incursions into creativity.
A review of The Dawn of Advertising in Pakistan (1947-2017).
A tribute to the renowned columnist, Amina Jilani (1937-2017).
Print remains the ‘go-to’ media when it comes down to authenticity and credibility.