“We are against any kind of measurement”
Qamar Abbas, Executive Director, PAS, speaks about the achievements of PAS and the new challenges facing the industry.
Mariam Ali Baig
“PAS needs to evolve a multipronged strategy to combat a total collapse of the advertising sector”
Interview with Hameed Haroon, CEO, The Dawn Media Group.
“We need to go where our consumers are going, not where they have been”
Interview with Asif Aziz, Chairman, PAS and Chief Commercial Officer, Jazz.
Interview: Javed Ghulam Mohammad, Group MD & CEO, Martin Dow Group
On why Pakistan needs a strong manufacturing base to compete successfully.
Interview: Dr Abdul Bari Khan, CEO, Indus Hospital & Health Network
The fragility of Pakistan’s healthcare sector and how to fix it.
Democratising Pakistan’s Automotive Industry
Interview with Danial Malik, CEO, Master Changan Motors.
Bringing Back Karachi's Flowers
In conversation with Taha Saleem, DG, KMC.
Interview: Rashna Abdi
Chief Creative Officer, IAL Saatchi & Saatchi, about relevance in the age of Covid-19.
Socialising The Government
In conversation with Imran Ghazali, GM, Digital Wing, GoP.
The Road Ahead for Pakistan’s Auto Industry
In conversation with Ali Asghar Jamali, CEO, Indus Motor Company.
Interview: Umair Kazi
Partner, Ishtehari, on the after effects of Covid and how working remotely may be his ticket to an island in Thailand.
Will The Construction Industry Revive Pakistan's Economy?
Aurora examines the potential impact of the recently announced construction package on the economy.
The State of Steel
In conversation with Hadi Akberali, COO Strategy, Amreli Steels
Strategising For a Post Covid-19 Portfolio
Interview with Amir Paracha, Chairman & CEO, Unilever Pakistan.
Facilitate, Encourage and Motivate
President, UNISAME, speaks about the realities that prevent Pakistan’s SMEs from reaching their potential.
Sooper is the nation's biscuit
Dr Zeelaf Munir, MD & CEO, EBM, speaks to Aurora about market leadership and the responsibilities that come with it.
Leadership models in need of change
Interview with Sohail Zindani, CEO, Learning Minds.
The impact of digital on media selection
Interview with Mohammad Usman, Media Director, Mediavest Pakistan.
“We are left with truck art and the chakor”
Syed Yawar Iqbal, ECD, JWT|GREY Pakistan, speaks to Mariam Ali Baig
Respecting Advertising
Interview With Shahzad Nawaz, Imagineer and Communications Advocate, Shahzad Nawaz Consulting
