The Book of Advertising and A New Generation of Superheroes
Pakistan’s industry must prepare to deal with its fiercest agents
of change – the climate and AI, writes Mariam Ali Baig.
Mariam Ali Baig
“Our mission is to provide affordable vehicles to the people of Pakistan”
Hiroshi Kawamura, Managing Director, Pak Suzuki, speaks to Aurora about his company’s plans to use biogas as an alternative energy source, improve driving practices and contribute to the growth of Pakistan’s auto industry.
Just Saying: Hitting the Road (please wait)
Aurora's editorial from the May-August 2025 issue.
“Our goal must be to ensure that our students get admission to the best universities of the world”
Dr S. Akbar Zaidi, Executive Director, IBA Karachi, speaks to Aurora about his institution’s landmark achievements over 70 years and his ambitions for its future.
Just Saying: Is Wellness Overrated?
Aurora's editorial from the March-April 2025 issue.
“Earlier, people only talked about Indian content. Now it’s about Pakistan and that is a big achievement for the industry”
Abdullah Kadwani & Asad Qureshi, Directors, 7th Sky Entertainment, speak to Aurora about changing audience preferences and viewing patterns and their impact on the entertainment industry.
Just Saying: Screens and The Bahu
Aurora's editorial from the January-February 2025 issue.
Just Saying: AI, Creativity and Us
Aurora's editorial from the November-December 2024 issue.
“Advertisers come to us because we have mastered the art of showing their advertising to the people who will buy their product”
Raihan Ali Merchant, Chairman and Founder, Z2C, speaks to Aurora about the constants in the media industry and his next big idea.
“We want to rule the world, but for now we will focus on becoming the number one agency in Pakistan”
Rizwan Ahmad & Naveed Seraj, Chief Storyteller and CCO, Viral Edge, speak to Aurora about what makes their digital-first agency different.
“Pakistani writing in English has a much wider perspective than most people credit it for”
Muneeza Shamsie, Sitara-i-Imtiaz, writer, critic, literary journalist, bibliographer and editor, speaks to Aurora about her early influences and the journey that has made her today’s foremost authority on Pakistani English literature.
“If we are not recording and making public the good work that is being done, it makes it more difficult to access that finance.”
Andrew Bailey, MD, BASF Pakistan and Member of the Overseas Investors Chamber of Commerce and Industry (OICCI) Management Committee speaks to Mariam Ali Baig about the private sector’s role in the fight against climate change.
“We aspire to be the largest car company in the country by 2030”
Kamran Kamal, CEO, HUBCO, speaks to Aurora about his company’s venture into new energy cars.
Just Saying
Aurora's editorial from the July-August 2024 issue.
“Why are our governments never business-friendly?”
Naz Mansha, CEO, Nishat Linen, speaks to Aurora about the success
of her brand and the challenges posed by the present economic environment.
“It is about understanding how people live and if their values are a real value or just a declarative value”
Cristina Craciun, Global President, Motivational Research, Ipsos Understanding Unlimited, speaks to Mariam Ali Baig about the power of insights and the impact of AI on motivational research.
Just Saying
Aurora Magazine celebrates 25 years!
Interview: Maria Aslam, Founder and Editor, ADA Magazine
Mariam Ali Baig, Editor of Aurora Magazine, speaks to Maria Aslam, Founder and Editor in Chief of ADA Magazine, about how she started the magazine and the importance of the ADA Awards for Pakistani architects and creative professionals.
“My dream is for Rastah to be one of the biggest brands outside of Asia, not just South Asia”
Zain Ahmad, CEO and Creative Director, Rastah, speaks to Aurora about the journey that took his brand from the streets of Vancouver to celebrity status.
Just Saying
Aurora's editorial from the March-April 2024 issue.