Ateeq-ur-Rehman, CEO, GroupM, speaks to
Aurora about how his company is preparing for the transition towards more digitally engaged audiences.
Umar Malik, Co-Founder &
CEO and Hasan Tahir,
Co-Founder & Chief Creative
Officer, Alt Story, speak to
Aurora about their ambitions to
be an agency of the future.
Syed Hassan Abbas, Founder & CEO, Golden Circle, speaks to
Aurora about what lies beneath the success of his agency.
Sharmeen Obaid-Chinoy, CEO, SOC Films, speaks to
Aurora about empowering the women of Pakistan and the passion that drives her career as a filmmaker.
Aurora's editorial from the September-October 2023 issue.
Aurora's editorial from the July-August 2023 issue.
Aurora's ed on a few of the salient themes contained in
The Dawn of Advertising in Pakistan (1947-2017).
M. Raza Pirbhai, CEO, KFC, speaks to Aurora
about survival in a time of economic stress and staying relevant to Gen Z.
Imtiaz N. Mohammad, CEO, OrangeFox, speaks to Mariam Ali Baig about Pakistan’s digital transformation.
Jawwad Ahmed Farid, Professor of Practice, IBA School of Maths & Computer Science, speaks to Aurora about where AI stands in Pakistan in terms of its applications, research and future.
Faizan S. Syed, Founder and CEO, East River, speaks to
Aurora about what makes his agency different and where he wants to take it.
Interview with Maya Ismail, Chairperson, HBL Sustainability Forum.
In conversation with Yousaf Hussain, President and CEO, Faysal Bank Limited about the importance of fully understanding the principles that underpin Islamic finance and the historic transformation FBL has recently completed.
Aurora's ed on the journey of Pakistani brands in 2022.
Aleem Durrani, Founder & CEO, Media Pulse, speaks to Mariam Ali Baig about the media landscape post-pandemic
Muhammad Sarwar Khan, Director & CEO, IG Square, speaks to
Aurora about why brands need to re-engineer their marketing landscape
Atiya Zaidi, MD & ECD, BBDO Pakistan, speaks to Aurora about her journey to the top and what it takes to be a successful creative.
Interview with Professor Ilhan Niaz .
Kamran Sarfaraz, COO, Arey Wah, speaks to
Aurora about his agency’s business model and what lies behind the success of his campaigns.
Adil Najam, Founding Dean Emeritus & Professor, Boston University Pardee School of Global Studies, about the impacts of climate change.