Mamun M. Adil examines how beauty and personal care (BPC) brands are adapting their strategies to meet the changing expectations of their increasingly cost-sensitive and well-informed consumer base.
Updated24 Oct, 202304:01pm
Qawi Naseer, Country Managing Director, L’Oréal Pakistan, speaks to Mamun M. Adil about the evolution of the beauty category.
Updated18 Oct, 202303:04pm
Jahanzaib Haque, author of Pakistan’s Internet Landscape 2022 and Chief Digital Strategist and Editor, Dawn.com, speaks to Mamun M. Adil about key takeaways from the report.
Published24 Jul, 202303:19pm
Javed Jafri, Media, Data and Digital Lead, Unilever Pakistan, speaks to Mamun M. Adil about the ever-changing media space in light of increasing digitisation and AI.
Published20 Jul, 202303:28pm
Syed Amir Jafri, CEO, E.Ocean, and co-Founder, KistPay, speaks to Mamun M. Adil about the progression of his companies and the future of AI and digital transformation in Pakistan.
Updated12 Jul, 202311:06pm
Muhammad Ammar Hassan, Chief Marketing Officer, Daraz Pakistan, talks about Daraz’s progress and the future of e-commerce in Pakistan.
Published02 Jun, 202310:37am
CityFM89’s recently released 75 Years of Pakistani Music is set to become a seminal
work of archival research and musical compilation, writes Mamun M. Adil.
Published04 Jan, 202304:06pm
Umair Gadit, Co-Founder/CEO, Savyour, on Savyour's journey as the first, and only, local cashback app and affiliate marketing platform.
Updated21 Oct, 202211:46am
