A little over three decades ago, ‘The Rhythm of Unity’ set a benchmark in Pakistan's advertising history. Mamun M. Adil revisits this iconic TVC and the story behind its creation.
Updated13 Mar, 202510:42am
Saima Mohsin, presenter at Sky News, speaks to Mamun M. Adil about receiving the Kathy Gannon Legacy Award, the significance of this achievement and the challenges she has faced during her career.
Published10 Mar, 202510:55pm
The first phase of DawnMedia’s ‘Breathe Pakistan’ campaign culminates with the first-ever international conference on climate change in Pakistan.
Updated05 Mar, 202502:07pm
Zeshan Qureshi, CEO, Sparx Smartphones and Xmobile, speaks to Aurora about the growth of Sparx, the hurdles the telecom sector is facing, and how they can be overcome.
Updated22 Jan, 202505:43pm
Daniah Ishtiaq, co-Founder and Strategy Lead and Hira Mohibullah,
co-Founder and Creative Lead, ‘And The Nerve!’, speak to Mamun M. Adil
about opening their own agency and what makes them different.
Updated15 Jan, 202505:13pm
Azam Jalal Khan, CEO & co-Founder, the Digitz Group, speaks to Aurora about the early days of Digitz, and what lies ahead for agencies with the increasing use of technology as well as the challenges they face.
Published10 Jan, 202511:02am
Mamun M. Adil speaks to Tufail Ahmed Khan, President and CEO, PAFLA, about the growth of the organisation and the progression of Pakistan’s gig economy.
Published11 Oct, 202402:38pm
Saqib Muhammad Naeem, Head of Marketing, A&Z Agro Industries, speaks to Mamun M. Adil about the establishment and progression of their flagship brand, Shafaq.
Updated11 Sep, 202411:48am
Syed Zeeshan Haider, CEO, ITT Foods (the company behind Dipitt), speaks to Mamun M. Adil about the brand’s growth since its launch.
Updated15 Jul, 202412:06pm
Faisal Sheikh, CEO, Entravision Pakistan and the Middle East, speaks to Mamun M. Adil about the acquisition of Jack of Digital by Entravision.
Published18 Jan, 202410:00am
Mamun M. Adil reviews Faith, State, and the Soul: A History of Popular Culture in Pakistan and speaks to its author, Nadeem Farooq Paracha
Updated17 Jan, 202401:53pm
Mamun M. Adil examines how beauty and personal care (BPC) brands are adapting their strategies to meet the changing expectations of their increasingly cost-sensitive and well-informed consumer base.
Updated12 Mar, 202511:28am
Qawi Naseer, Country Managing Director, L’Oréal Pakistan, speaks to Mamun M. Adil about the evolution of the beauty category.
Updated18 Oct, 202303:04pm
Jahanzaib Haque, author of Pakistan’s Internet Landscape 2022 and Chief Digital Strategist and Editor, Dawn.com, speaks to Mamun M. Adil about key takeaways from the report.
Published24 Jul, 202303:19pm
Javed Jafri, Media, Data and Digital Lead, Unilever Pakistan, speaks to Mamun M. Adil about the ever-changing media space in light of increasing digitisation and AI.
Published20 Jul, 202303:28pm
