“We want to make Pakistan a hub of innovation for EVs”
Huma Yahya Khattak, CEO, EV Technologies, speaks to Mamun M. Adil about the introduction of ELFA e-bikes and the future of the e-bike sector.
Mamun M. Adil
The Many Faces of Aurora
The many incarnations of Aurora
Living the Abundance Mindset
Mamun M. Adil profiles Adnan Malik, actor, director and now a therapist,
somatic coach and group facilitator.
Revisiting ‘The Rhythm of Unity’
A little over three decades ago, ‘The Rhythm of Unity’ set a benchmark in Pakistan's advertising history. Mamun M. Adil revisits this iconic TVC and the story behind its creation.
“I am a British Pakistani and a Muslim woman from a working-class background. All these aspects inform my work”
Saima Mohsin, presenter at Sky News, speaks to Mamun M. Adil about receiving the Kathy Gannon Legacy Award, the significance of this achievement and the challenges she has faced during her career.
DawnMedia Delivers on its Call for Collective Climate Action
The first phase of DawnMedia’s ‘Breathe Pakistan’ campaign culminates with the first-ever international conference on climate change in Pakistan.
“We are trying to provide every market segment with a good product at a reasonable price”
Zeshan Qureshi, CEO, Sparx Smartphones and Xmobile, speaks to Aurora about the growth of Sparx, the hurdles the telecom sector is facing, and how they can be overcome.
“Two women who are mums and who had the nerve to take a leap of faith”
Daniah Ishtiaq, co-Founder and Strategy Lead and Hira Mohibullah,
co-Founder and Creative Lead, ‘And The Nerve!’, speak to Mamun M. Adil
about opening their own agency and what makes them different.
“We realised that the only thing we can master is the ability to adapt to change”
Azam Jalal Khan, CEO & co-Founder, the Digitz Group, speaks to Aurora about the early days of Digitz, and what lies ahead for agencies with the increasing use of technology as well as the challenges they face.
The Lighter Side of Mr Jinnah
15 things you may not – or may – know about Mr Jinnah.
“Pakistan’s gig economy is worth $300 million and the fourth largest in the world”
Mamun M. Adil speaks to Tufail Ahmed Khan, President and CEO, PAFLA, about the growth of the organisation and the progression of Pakistan’s gig economy.
BNU Honours Hameed Haroon
BNU celebrates Hameed Haroon's contributions to the arts with their first-ever Outstanding Contribution to the Arts Award.
“We want to be that brand people come to when seeking comfort”
Mehvish Waliany, CEO, Alkaram, speaks to Mamun M. Adil about the brand’s evolution and future plans.
“Our goal is to establish Shafaq as a leading brand by setting new industry standards”
Saqib Muhammad Naeem, Head of Marketing, A&Z Agro Industries, speaks to Mamun M. Adil about the establishment and progression of their flagship brand, Shafaq.
Meme Mandi
Mamun M. Adil on Heeramandi and the memes it has inspired.
“In Pakistan, we want to be the number one sauce brand, not just a brand associated with ketchup and mayonnaise”
Syed Zeeshan Haider, CEO, ITT Foods (the company behind Dipitt), speaks to Mamun M. Adil about the brand’s growth since its launch.
“The naysayers will continue to deny that digital has overtaken TV, but the numbers point in a different direction”
Faisal Sheikh, CEO, Entravision Pakistan and the Middle East, speaks to Mamun M. Adil about the acquisition of Jack of Digital by Entravision.
Documenting Pakistan’s Cultural Evolution
Mamun M. Adil reviews Faith, State, and the Soul: A History of Popular Culture in Pakistan and speaks to its author, Nadeem Farooq Paracha
Looking Good in Times of Stress
Mamun M. Adil examines how beauty and personal care (BPC) brands are adapting their strategies to meet the changing expectations of their increasingly cost-sensitive and well-informed consumer base.
“Beauty is a personal choice”
Qawi Naseer, Country Managing Director, L’Oréal Pakistan, speaks to Mamun M. Adil about the evolution of the beauty category.