Aurora Magazine

Promoting excellence in advertising

Shoaib Qureshy

Time to Covid Cleanse Agencies

Time to Covid Cleanse Agencies

Shoaib Qureshy, CEO, Bulls Eye DDB Group, calls upon agencies to clear the decks and reboot. Published 07 Jan, 2021 11:45am
Meet the new client

Meet the new client

The changing attitudes among clients that do not bode well for the long-term prospects of their brands. Updated 20 Dec, 2019 10:22am
No, I’m not into digital

No, I’m not into digital

Shoaib Qureshy cautions about rushing into digital without a fuller understanding of how the medium really works. Published 13 Aug, 2018 05:15pm
One brief at a time

One brief at a time

Shoaib Qureshy looks back at his 23 years in the industry... Published 31 Mar, 2018 11:41am
Purpose is the new positioning

Purpose is the new positioning

Why sincerity is an essential ingredient as far as cause-related marketing is concerned. Updated 20 Nov, 2017 10:43am
Embrace or erase

Embrace or erase

The world in 2025 according to Shoaib Qureshy, CE, Bulls Eye DDB. Updated 27 Dec, 2016 01:55pm
Lipton – Just doing its job

Lipton – Just doing its job

There is no doubt that the Lipton “taste challenge” campaign has stood out and generated Top of Mind awareness. Updated 10 Feb, 2016 03:22pm
Lost in a branded maze

Lost in a branded maze

Why brand managers have forgotten the art of brilliance in marketing. Published 25 Jan, 2016 10:11am