Aurora Magazine

Build Brands, Not Products

Shoaib Qureshy discusses how local brands can beat multinationals and delight their customers. Updated 15 Jul, 2024 12:21pm

Embrace and Resist

Pakistan’s ad industry needs to understand the difference between what needs to be changed and what needs to remain constant, argues Shoaib Qureshy. Updated 16 Jan, 2024 02:18pm

The ABC of Marketing Food to Gen Z

Shoaib Qureshy on what food brands and the hospitality sector need to do to make an impression on the pickiest and most difficult-to-please generation. Updated 20 Jan, 2025 05:16pm

When Pioneering Brands Turned Into Lifestyle Influencers

Shoaib Qureshy charts the trajectory of the branded journey. Published 01 Jun, 2023 04:59pm

When Your Consumer Is Smarter Than Your Message

Why is it that Pakistani brands remain singularly uninterested in responding to their consumers’ changing expectations? Updated 11 May, 2023 12:34pm

Are Our Ads Really Made in Pakistan?

The ad industry’s mania for foreign-made ad film productions is selling Pakistani creativity short, argues Shoaib Qureshy. Published 23 Dec, 2022 02:52pm

How to Cook Up a Marketing Katakat

Shoaib Qureshy presents his recipe on how to produce results in a period of reduced ad spends. Published 22 Aug, 2022 10:15am

Beware of the Peanuts and Monkeys Syndrome

The mounting cost-cutting pressures put on agencies by clients will have serious implications. Updated 04 Jan, 2022 10:46am

Winning on the Real Marketing Battleground

In-store is the real moment of truth when it comes to a product purchase. Shoaib Qureshy discusses a few winning approaches. Published 25 Aug, 2021 12:09pm

Time to Covid Cleanse Agencies

Shoaib Qureshy, CEO, Bulls Eye DDB Group, calls upon agencies to clear the decks and reboot. Published 07 Jan, 2021 11:45am

Doing Business in a Post Covid-19 World

Shoaib Qureshy, CEO, Bulls Eye DDB Group, presents his business plan for 2020. Published 04 Aug, 2020 09:43pm

Meet the new client

The changing attitudes among clients that do not bode well for the long-term prospects of their brands. Updated 20 Dec, 2019 10:22am

From Service Providers to Purveyors of Products

Why is it important for agencies to take themselves to market Updated 16 May, 2019 01:22pm

No, I’m not into digital

Shoaib Qureshy cautions about rushing into digital without a fuller understanding of how the medium really works. Published 13 Aug, 2018 05:15pm

When pioneering brands became lifestyle influencers

The trajectory of the branded journey. Updated 21 Apr, 2018 03:53pm

One brief at a time

Shoaib Qureshy looks back at his 23 years in the industry... Published 31 Mar, 2018 11:41am

Purpose is the new positioning

Why sincerity is an essential ingredient as far as cause-related marketing is concerned. Updated 20 Nov, 2017 10:43am

Embrace or erase

The world in 2025 according to Shoaib Qureshy, CE, Bulls Eye DDB. Updated 27 Dec, 2016 01:55pm

First touch: 3 stories of birth and beyond

Follow the lives of baby Eeshal, Hayyan and Abdul Jabbar as they navigate the first 28 days out of the womb. Updated 14 Apr, 2016 01:01pm

Lipton – Just doing its job

There is no doubt that the Lipton “taste challenge” campaign has stood out and generated Top of Mind awareness. Updated 10 Feb, 2016 03:22pm

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