Shoaib Qureshy recaps his contributions to Aurora
Published 07 Aug, 2025 11:04am
Shoaib Qureshy discusses how local brands can beat multinationals and delight their customers.
Updated 15 Jul, 2024 12:21pm
Pakistan’s ad industry needs to understand the difference between what needs
to be changed and what needs to remain constant, argues Shoaib Qureshy.
Updated 16 Jan, 2024 02:18pm
Shoaib Qureshy on what food brands and the hospitality sector need to do to make an impression on the pickiest and most difficult-to-please generation.
Updated 20 Jan, 2025 05:16pm
Shoaib Qureshy charts the trajectory of the branded journey.
Published 01 Jun, 2023 04:59pm
Why is it that Pakistani brands remain singularly uninterested in responding to their consumers’ changing expectations?
Updated 11 May, 2023 12:34pm
The ad industry’s mania for foreign-made ad film productions is selling Pakistani creativity short, argues Shoaib Qureshy.
Published 23 Dec, 2022 02:52pm
Shoaib Qureshy presents his recipe on how to produce results in a period of reduced ad spends.
Published 22 Aug, 2022 10:15am
The mounting cost-cutting pressures put on agencies by clients will have serious implications.
Updated 04 Jan, 2022 10:46am
In-store is the real moment of truth when it comes to a product purchase. Shoaib Qureshy discusses a few winning approaches.
Published 25 Aug, 2021 12:09pm
Shoaib Qureshy, CEO, Bulls Eye DDB Group, calls upon agencies to clear the decks and reboot.
Published 07 Jan, 2021 11:45am
Shoaib Qureshy, CEO, Bulls Eye DDB Group, presents his business plan for 2020.
Published 04 Aug, 2020 09:43pm
The changing attitudes among clients that do not bode well for the long-term prospects of their brands.
Updated 20 Dec, 2019 10:22am
Why is it important for agencies to take themselves to market
Updated 16 May, 2019 01:22pm
Shoaib Qureshy cautions about rushing into digital without a fuller understanding of how the medium really works.
Published 13 Aug, 2018 05:15pm
The trajectory of the branded journey.
Updated 21 Apr, 2018 03:53pm
Shoaib Qureshy looks back at his 23 years in the industry...
Published 31 Mar, 2018 11:41am
Why sincerity is an essential ingredient as far as cause-related marketing is concerned.
Updated 20 Nov, 2017 10:43am
The world in 2025 according to Shoaib Qureshy, CE, Bulls Eye DDB.
Updated 27 Dec, 2016 01:55pm
Follow the lives of baby Eeshal, Hayyan and Abdul Jabbar as they navigate the first 28 days out of the womb.
Updated 14 Apr, 2016 01:01pm
