Meet the new client
The changing attitudes among clients that do not bode well for the long-term prospects of their brands.
Shoaib Qureshy
From Service Providers to Purveyors of Products
Why is it important for agencies to take themselves to market
No, I’m not into digital
Shoaib Qureshy cautions about rushing into digital without a fuller understanding of how the medium really works.
When pioneering brands became lifestyle influencers
The trajectory of the branded journey.
One brief at a time
Shoaib Qureshy looks back at his 23 years in the industry...
Purpose is the new positioning
Why sincerity is an essential ingredient as far as cause-related marketing is concerned.
Embrace or erase
The world in 2025 according to Shoaib Qureshy, CE, Bulls Eye DDB.
First touch: 3 stories of birth and beyond
Follow the lives of baby Eeshal, Hayyan and Abdul Jabbar as they navigate the first 28 days out of the womb.
Lipton – Just doing its job
There is no doubt that the Lipton “taste challenge” campaign has stood out and generated Top of Mind awareness.
Lost in a branded maze
Why brand managers have forgotten the art of brilliance in marketing.
Building consumer-cultivating brands
Breaking away from the barriers of conventional marketing thinking.