Aurora Magazine

Promoting excellence in advertising

Shoaib Qureshy

Meet the new client

Meet the new client

The changing attitudes among clients that do not bode well for the long-term prospects of their brands. Updated 20 Dec, 2019 10:22am
No, I’m not into digital

No, I’m not into digital

Shoaib Qureshy cautions about rushing into digital without a fuller understanding of how the medium really works. Published 13 Aug, 2018 05:15pm
One brief at a time

One brief at a time

Shoaib Qureshy looks back at his 23 years in the industry... Published 31 Mar, 2018 11:41am
Purpose is the new positioning

Purpose is the new positioning

Why sincerity is an essential ingredient as far as cause-related marketing is concerned. Updated 20 Nov, 2017 10:43am
Embrace or erase

Embrace or erase

The world in 2025 according to Shoaib Qureshy, CE, Bulls Eye DDB. Updated 27 Dec, 2016 01:55pm
Lipton – Just doing its job

Lipton – Just doing its job

There is no doubt that the Lipton “taste challenge” campaign has stood out and generated Top of Mind awareness. Updated 10 Feb, 2016 03:22pm
Lost in a branded maze

Lost in a branded maze

Why brand managers have forgotten the art of brilliance in marketing. Published 25 Jan, 2016 10:11am