In-store is the real moment of truth when it comes to a product purchase. Shoaib Qureshy discusses a few winning approaches.
Shoaib Qureshy, CEO, Bulls Eye DDB Group, calls upon agencies to clear the decks and reboot.
Shoaib Qureshy, CEO, Bulls Eye DDB Group, presents his business plan for 2020.
The changing attitudes among clients that do not bode well for the long-term prospects of their brands.
Why is it important for agencies to take themselves to market
Shoaib Qureshy cautions about rushing into digital without a fuller understanding of how the medium really works.
The trajectory of the branded journey.
Shoaib Qureshy looks back at his 23 years in the industry...
Why sincerity is an essential ingredient as far as cause-related marketing is concerned.
The world in 2025 according to Shoaib Qureshy, CE, Bulls Eye DDB.
Follow the lives of baby Eeshal, Hayyan and Abdul Jabbar as they navigate the first 28 days out of the womb.
There is no doubt that the Lipton “taste challenge” campaign has stood out and generated Top of Mind awareness.
Why brand managers have forgotten the art of brilliance in marketing.
Breaking away from the barriers of conventional marketing thinking.