The ‘Yes We Can Do It’ Agency
Marylou Andrew profiles Interflow Communications.
Marylou Andrew
Advertising and the darkening storm
First published in Aurora’s January-February 2009 edition.
Being a digital life service partner
Interview with Asif Aziz, CCO, Jazz
Oprah with a difference
Marylou Andrew profiles Hina Bayat, and discovers that behind the glamour lies a committed social voice.
The understated Farahnaz Haider
Farahnaz Haider Shaikh, CEO, Five Communications, in profile.
A woman of substance
Sultana Siddiqui, director and producer, in profile.
The supersizing of modern retail
What are the implications for brands and traditional retail?
A new Nazimabad
Launched in mid-November, Naya Nazimabad is a gated housing development which is established by Javedan Corporation.
Working to cross the RS 50 billion mark
Interview with Adnan Malik, Head of Marketing, National foods.
Losing millions on advertising
Interview with John Oldfield, Regional Creative Leadership Officer, Pirana.
Is (internet) banking your cup of tea?
The challenges of launching a technology-based banking service in Pakistan.
“Big does not always necessarily mean better... big and clever is the perfect ticket”
Interview with Steve Blakeman, CEO, Asia-Pacific, OMD
Larger than life
Razaq Baloch in profile.
“We need to educate the industry about the fact that although their peers are judging their work"
Interview with Fuad Chundrigar, VP Marketing, Engro Foods.
Living with Oscar
Sharmeen Obaid-Chinoy in profile.
“I believe the digital market will double every year for the next three years”
Interview with Qazi Fakhir Jamil, CEO, Converge Technologies.
Failing to measure up?
Exploring the Peoplemeters controversies and what to do next.
Interview with Brendon Ogilvy, VP for Digital Insights, Effective Measure
Changing attitudes towards digital thanks to better audience measurement.
The accidental journalist
Marylou Andrew meets Zubeida Mustafa.
Kantar invests in Pakistan
Interview with Gaggan Bhalla, GM-ME & North Africa, AMRB and Saima Qamar, CE, Oasis Insights.