Aurora Magazine

Promoting excellence in advertising

Ayesha Shaikh

Evolution in Digitising OOH

Evolution in Digitising OOH

Uzma Khan, Head of Media, Unilever Pakistan, on why the industry needs to adopt and invest. Published Feb 16, 2018 09:44am
Tapal's journey to the top

Tapal's journey to the top

How the brand has evolved from a chai ki dukan to Pakistan’s largest selling tea. Updated Jan 31, 2018 09:50am
The era of brand activism

The era of brand activism

How effective are brands in implementing their activism-based initiatives? Updated Oct 30, 2017 05:13pm
Rethinking digital

Rethinking digital

Are brands capitalising on the power of digital? Updated Sep 06, 2017 04:39pm
Retail revs up

Retail revs up

What happens when customers prioritise ‘experience’ over ‘product’. Updated Dec 12, 2017 09:52am
Mortein’s ‘Killer’ Stroke

Mortein’s ‘Killer’ Stroke

Mosquito killing billboards are Reckitt Benckiser Pakistan’s latest initiative against dengue. Updated May 03, 2017 12:08pm
Audits and automation

Audits and automation

In conversation with Mian Jahangir Iqbal, Director, Audit Bureau of Circulation. Updated May 15, 2017 10:46am
Organising real estate

Organising real estate

Interview with Mohsin Sheikhani, Chairman, Association of Builders and Development of Pakistan. Published Mar 15, 2017 10:16am
Bottom of the pyramid aspirations

Bottom of the pyramid aspirations

Fahad Ashraf, Director Marketing, Reckitt Benckiser, on why Bottom of the Pyramid Marketing has suddenly become relevant Updated Oct 08, 2017 02:06pm
What Millennials Want

What Millennials Want

If there is one word that is apt for this generation, it would have to be ‘misunderstood’. Updated Jan 03, 2017 05:21pm