Heart Over Horsepower
Car advertising in Pakistan needs to take a U-turn, argues Sami Qahar.
Sami Qahar
Ibrahim Baloch’s Best Work
Sami Qahar on the best TVCs directed by the late Ibrahim Baloch.
To Boycott or Not to Boycott?
The question is: to what extent will Pakistan’s economy and socio-economic well-being be affected? Sami Qahar comments.
Are Influencers Good Value for Your Brand?
In the labyrinth of social media platforms and metrics, Sami Qahar proposes five parameters on which to make your judgement call.
Lost and Gained
Sami Qahar looks back 25 years to ponder the gains and losses in the ad industry and concludes that the profession remains as fascinating and exciting as it ever was.
Should Men Look Good Only To Attract Women?
Why are beauty and personal care ads aimed at Pakistani men so lame? Sami Qahar poses the question.
Rap and Neon Will Just Not Do It
Brands need to get up to speed and understand how to communicate with their consumers, argues Sami Qahar.
Can We Ditch the Tylenol Please?
Pakistani banks would benefit from a good dose of storytelling, writes Sami Qahar.
Pakistan’s Vanishing Icons
Sami Qahar reflects on how some of Pakistan’s iconic and favourite brands have lost their market share.
The Elephant in the Room
Sami Qahar addresses the ad agency versus production house conflict.
Urdu Ka Janaza Hai
Will Urdu survive the next 25 years?
Top 5ives 2020
Ten marketing/media professionals list down the top five of everything in 2020.
2020’s Social Media Heroes
A list of a few rather surprising heroes in Pakistan’s 2020 social media sphere.
Ye Water Cooler Aap Ka Hua!
What made Tariq Aziz a true ambassador of Pakistan’s most popular brands
How effective are marketing groups on Facebook?
Are marketing groups providing a positive service to their followers or are they just platforms for negative rants?
Pirates of the ad commercials
Production costs for TV commercials are reaching ridiculous levels yet, the industry is not reacting.
The power of the beauty blogger
The impact of social media on beauty products.
Using packaging to create brands
The challenges of designing packaging for commoditised food products.
Milky ways
Why milk companies prefer to ignore rather than address the controversies that surround their products.
Old is gold
Older consumers represent a profitable proportion of any market, so why do brands choose to ignore them.