Aurora Magazine

Promoting excellence in advertising

Sami Qahar

Pirates of the ad commercials

Production costs for TV commercials are reaching ridiculous levels yet, the industry is not reacting. Published Mar 11, 2019 10:30am

Milky ways

Why milk companies prefer to ignore rather than address the controversies that surround their products. Published Aug 28, 2018 12:07pm

Old is gold

Older consumers represent a profitable proportion of any market, so why do brands choose to ignore them. Published Mar 13, 2018 10:29am

Learning from Apple

Why brands need to adopt new tools in their marketing approach to Millennials. Updated Feb 08, 2017 11:00am

Branded songs ka jalwa

To remain memorable branded songs must be able to deliver both on their message and their quality. Updated Nov 15, 2017 10:45am

PSL and marketing – a decent start

From revised team names and logos to a fairly successful draft, PSL is now doing a decent job of marketing itself. Updated Dec 23, 2015 04:50pm

Judging social media worth

Clients and agencies need to better understand their ROI and worth when judging what to pay and what to charge. Published Aug 10, 2015 11:06am

Recipes for success

To succeed, masala brands in Pakistan need to understand their category better. Updated Jun 16, 2015 05:12pm

Being local

Why thinking global and acting local is not always as straightforward. Updated Mar 31, 2015 11:21am