Pirates of the ad commercials
Production costs for TV commercials are reaching ridiculous levels yet, the industry is not reacting.
Sami Qahar
The power of the beauty blogger
The impact of social media on beauty products.
Using packaging to create brands
The challenges of designing packaging for commoditised food products.
Milky ways
Why milk companies prefer to ignore rather than address the controversies that surround their products.
Old is gold
Older consumers represent a profitable proportion of any market, so why do brands choose to ignore them.
“Channels need to define a censorship policy with regards to Indian celebrities”
Haris Qadeer, CEO, Marketing Works, the production house behind award-winning TVCs for Servis Shoes, Colgate and Nestlé.
Low attendance and ratings have left brands in a dilemma for PSL 2018
Should brands take the risk and continue investing in Pakistan Super League?
Learning from Apple
Why brands need to adopt new tools in their marketing approach to Millennials.
Branded songs ka jalwa
To remain memorable branded songs must be able to deliver both on their message and their quality.
Why Taher Shah is a better brand than yours
Every single brand health KPI you wish your brand had achieved to gain market leadership, Taher Shah has achieved.
Going to market in the Middle East
Compared to Pakistan, Middle Eastern markets require different approaches in the marketing of FMCGs.
Measuring radio – finally
Will RadioScore become a credible radio measurement tool?
PSL and marketing – a decent start
From revised team names and logos to a fairly successful draft, PSL is now doing a decent job of marketing itself.
Can the Pakistan Super League get its marketing act together?
The PSL will have an uphill task if it is to survive – and much will depend on how it's marketed.
How to be successful at sports sponsorships
From sponsoring clubs like Arsenal and Chelsea to tournaments like the ICC, how Emirates nailed sports marketing.
Judging social media worth
Clients and agencies need to better understand their ROI and worth when judging what to pay and what to charge.
Recipes for success
To succeed, masala brands in Pakistan need to understand their category better.
Know thy celebrity
The pitfalls of celebrity endorsements.
Being local
Why thinking global and acting local is not always as straightforward.
Taking category management to the next level
For modern trade to take off in Pakistan, brands need to pay more attention to category management.