Brands need to get up to speed and understand how to communicate with their consumers, argues Sami Qahar.
Pakistani banks would benefit from a good dose of storytelling, writes Sami Qahar.
Sami Qahar reflects on how some of Pakistan’s iconic and favourite brands have lost their market share.
Sami Qahar addresses the ad agency versus production house conflict.
Will Urdu survive the next 25 years?
Ten marketing/media professionals list down the top five of everything in 2020.
A list of a few rather surprising heroes in Pakistan’s 2020 social media sphere.
What made Tariq Aziz a true ambassador of Pakistan’s most popular brands
Are marketing groups providing a positive service to their followers or are they just platforms for negative rants?
Production costs for TV commercials are reaching ridiculous levels yet, the industry is not reacting.
The impact of social media on beauty products.
The challenges of designing packaging for commoditised food products.
Why milk companies prefer to ignore rather than address the controversies that surround their products.
Older consumers represent a profitable proportion of any market, so why do brands choose to ignore them.
Haris Qadeer, CEO, Marketing Works, the production house behind award-winning TVCs for Servis Shoes, Colgate and Nestlé.
Should brands take the risk and continue investing in Pakistan Super League?
Why brands need to adopt new tools in their marketing approach to Millennials.
To remain memorable branded songs must be able to deliver both on their message and their quality.
Every single brand health KPI you wish your brand had achieved to gain market leadership, Taher Shah has achieved.
Compared to Pakistan, Middle Eastern markets require different approaches in the marketing of FMCGs.