Brands need to get up to speed and understand how to communicate with their consumers, argues Sami Qahar.
Published 23 May, 2023 11:57am
Pakistani banks would benefit from a good dose of storytelling, writes Sami Qahar.
Updated 02 Mar, 2023 08:24pm
Sami Qahar reflects on how some of Pakistan’s iconic and favourite brands have lost their market share.
Updated 27 Dec, 2022 12:51pm
Sami Qahar addresses the ad agency versus production house conflict.
Published 29 Oct, 2021 12:10pm
Will Urdu survive the next 25 years?
Published 11 Jun, 2021 04:36pm
Ten marketing/media professionals list down the top five of everything in 2020.
Updated 04 Jan, 2023 12:41pm
A list of a few rather surprising heroes in Pakistan’s 2020 social media sphere.
Updated 06 Jan, 2021 07:06pm
What made Tariq Aziz a true ambassador of Pakistan’s most popular brands
Updated 25 Jun, 2020 01:04pm
Are marketing groups providing a positive service to their followers or are they just platforms for negative rants?
Published 11 Jan, 2020 09:57am
Production costs for TV commercials are reaching ridiculous levels yet, the industry is not reacting.
Published 11 Mar, 2019 10:30am
The impact of social media on beauty products.
Published 28 Nov, 2018 11:05am
The challenges of designing packaging for commoditised food products.
Updated 26 Sep, 2018 12:49pm
Why milk companies prefer to ignore rather than address the controversies that surround their products.
Published 28 Aug, 2018 12:07pm
Older consumers represent a profitable proportion of any market, so why do brands choose to ignore them.
Published 13 Mar, 2018 10:29am
Haris Qadeer, CEO, Marketing Works, the production house behind award-winning TVCs for Servis Shoes, Colgate and Nestlé.
Updated 17 Dec, 2017 05:07pm
Should brands take the risk and continue investing in Pakistan Super League?
Updated 13 Apr, 2017 01:19pm
Why brands need to adopt new tools in their marketing approach to Millennials.
Updated 08 Feb, 2017 11:00am
To remain memorable branded songs must be able to deliver both on their message and their quality.
Updated 15 Nov, 2017 10:45am
Every single brand health KPI you wish your brand had achieved to gain market leadership, Taher Shah has achieved.
Published 19 Apr, 2016 10:40am
Compared to Pakistan, Middle Eastern markets require different approaches in the marketing of FMCGs.
Updated 29 Jul, 2019 10:58am
