The question is: to what extent will Pakistan’s economy and socio-economic well-being be affected? Sami Qahar comments.
Updated 28 Aug, 2024 02:00pm
In the labyrinth of social media platforms and metrics, Sami Qahar proposes five parameters on which to make your judgement call.
Updated 07 Mar, 2024 12:13pm
Sami Qahar looks back 25 years to ponder the gains and losses in the ad industry and concludes that the profession remains as fascinating and exciting as it ever was.
Updated 17 Jan, 2024 12:45pm
Why are beauty and personal care ads aimed at Pakistani men so lame? Sami Qahar poses the question.
Updated 25 Oct, 2023 11:33am
Brands need to get up to speed and understand how to communicate with their consumers, argues Sami Qahar.
Published 23 May, 2023 11:57am
Pakistani banks would benefit from a good dose of storytelling, writes Sami Qahar.
Updated 02 Mar, 2023 08:24pm
Sami Qahar reflects on how some of Pakistan’s iconic and favourite brands have lost their market share.
Updated 27 Dec, 2022 12:51pm
Sami Qahar addresses the ad agency versus production house conflict.
Published 29 Oct, 2021 12:10pm
Will Urdu survive the next 25 years?
Published 11 Jun, 2021 04:36pm
Ten marketing/media professionals list down the top five of everything in 2020.
Updated 04 Jan, 2023 12:41pm
A list of a few rather surprising heroes in Pakistan’s 2020 social media sphere.
Updated 06 Jan, 2021 07:06pm
What made Tariq Aziz a true ambassador of Pakistan’s most popular brands
Updated 25 Jun, 2020 01:04pm
Are marketing groups providing a positive service to their followers or are they just platforms for negative rants?
Published 11 Jan, 2020 09:57am
Production costs for TV commercials are reaching ridiculous levels yet, the industry is not reacting.
Published 11 Mar, 2019 10:30am
The impact of social media on beauty products.
Published 28 Nov, 2018 11:05am
The challenges of designing packaging for commoditised food products.
Updated 26 Sep, 2018 12:49pm
Why milk companies prefer to ignore rather than address the controversies that surround their products.
Published 28 Aug, 2018 12:07pm
Older consumers represent a profitable proportion of any market, so why do brands choose to ignore them.
Published 13 Mar, 2018 10:29am
Haris Qadeer, CEO, Marketing Works, the production house behind award-winning TVCs for Servis Shoes, Colgate and Nestlé.
Updated 17 Dec, 2017 05:07pm
Should brands take the risk and continue investing in Pakistan Super League?
Updated 13 Apr, 2017 01:19pm
