Aurora Magazine

Promoting excellence in advertising

Yasmin Malik

I Want My (App) Privacy

I Want My (App) Privacy

Yasmin Malik ponders how private Google's “Privacy Sandbox” actually is. Published 21 Jan, 2022 10:31am
Upping the convenience stakes

Upping the convenience stakes

Traditional banks need to up their game in the convenience stakes rather than focus on apps. Updated 24 Jan, 2020 04:16pm
Get ready for 5G

Get ready for 5G

Yasmin Malik on why mobile penetration in Pakistan has become a resounding reality. Updated 31 Jan, 2019 11:07am
3G too soon?

3G too soon?

As Pakistan gears up for 3G, Yasmin Malik questions the wisdom of the timing. Published 28 Aug, 2018 03:21pm
Tax, terrorists  and telcos

Tax, terrorists and telcos

After basking for so long in the sun, Pakistan’s telecom companies have had a particularly rough year. Published 13 Aug, 2018 04:50pm
A farewell to brand love

A farewell to brand love

Telecom companies have virtually abandoned an inventive branding that defined their marketing earlier. Published 22 Apr, 2018 11:00am
Digital intelligence

Digital intelligence

Digital publishers are selling themselves short by focusing on just reach rather than investing in audience analytics. Published 27 Apr, 2016 11:27am
A resurgent Yahoo?

A resurgent Yahoo?

How Yahoo's mobile strategy is beginning to snatch mobile ad revenue from Google and Facebook. Published 01 Sep, 2015 12:05pm
So far, so slow

So far, so slow

Telecom companies have to do more than just create the hype to drive 3G adoption. Updated 09 Apr, 2015 02:17pm