Telecom companies have virtually abandoned inventive branding that defined their marketing earlier.
In light of Telenor’s imminent buyout, Yasmin Malik remembers the brand’s best marketing initiatives.
Are the telecoms adapting to the demands of a new generation? Yasmin Malik poses the question.
Yasmin Malik ponders how private Google's “Privacy Sandbox” actually is.
Yasmin Malik examines the impact of the pandemic on Pakistan’s telecom industry.
Traditional banks need to up their game in the convenience stakes rather than focus on apps.
Yasmin Malik on why mobile penetration in Pakistan has become a resounding reality.
Will Jazz Bananas put some of the pi-zazz back into Mobilink?
As Pakistan gears up for 3G, Yasmin Malik questions the wisdom of the timing.
After basking for so long in the sun, Pakistan’s telecom companies have had a particularly rough year.
Telecom companies have virtually abandoned an inventive branding that defined their marketing earlier.
A transformational journey that remains work in progress.
Has Jazz got a case of the positioning blues?
It is high time for brands to embrace the mobile web.
Digital publishers are selling themselves short by focusing on just reach rather than investing in audience analytics.
How Yahoo's mobile strategy is beginning to snatch mobile ad revenue from Google and Facebook.
Telecom companies have to do more than just create the hype to drive
Appearances may be deceptive in the 4G spectrum.
Pakistani app developers are slowly shifting their focus to the local market.
How smart will the MNOs be?