Aurora Magazine

Promoting excellence in advertising

Yasmin Malik

Upping the convenience stakes

Upping the convenience stakes

Traditional banks need to up their game in the convenience stakes rather than focus on apps. Updated 24 Jan, 2020 04:16pm
Get ready for 5G

Get ready for 5G

Yasmin Malik on why mobile penetration in Pakistan has become a resounding reality. Updated 31 Jan, 2019 11:07am
3G too soon?

3G too soon?

As Pakistan gears up for 3G, Yasmin Malik questions the wisdom of the timing. Published 28 Aug, 2018 03:21pm
Tax, terrorists  and telcos

Tax, terrorists and telcos

After basking for so long in the sun, Pakistan’s telecom companies have had a particularly rough year. Published 13 Aug, 2018 04:50pm
A farewell to brand love

A farewell to brand love

Telecom companies have virtually abandoned an inventive branding that defined their marketing earlier. Published 22 Apr, 2018 11:00am
Digital intelligence

Digital intelligence

Digital publishers are selling themselves short by focusing on just reach rather than investing in audience analytics. Published 27 Apr, 2016 11:27am
A resurgent Yahoo?

A resurgent Yahoo?

How Yahoo's mobile strategy is beginning to snatch mobile ad revenue from Google and Facebook. Published 01 Sep, 2015 12:05pm
So far, so slow

So far, so slow

Telecom companies have to do more than just create the hype to drive 3G adoption. Updated 09 Apr, 2015 02:17pm