A Farewell to Brand Love
Telecom companies have virtually abandoned inventive branding that defined their marketing earlier.
Yasmin Malik
The Master Telecom Brand Builder That Lost Its Touch
In light of Telenor’s imminent buyout, Yasmin Malik remembers the brand’s best marketing initiatives.
Can Pakistani Telecoms Achieve Their Uber Moment?
Are the telecoms adapting to the demands of a new generation? Yasmin Malik poses the question.
I Want My (App) Privacy
Yasmin Malik ponders how private Google's “Privacy Sandbox” actually is.
Wins and Losses in the New Normal
Yasmin Malik examines the impact of the pandemic on Pakistan’s telecom industry.
Upping the convenience stakes
Traditional banks need to up their game in the convenience stakes rather than focus on apps.
Get ready for 5G
Yasmin Malik on why mobile penetration in Pakistan has become a resounding reality.
From all that jazz to all those bananas
Will Jazz Bananas put some of the pi-zazz back into Mobilink?
3G too soon?
As Pakistan gears up for 3G, Yasmin Malik questions the wisdom of the timing.
Tax, terrorists and telcos
After basking for so long in the sun, Pakistan’s telecom companies have had a particularly rough year.
A farewell to brand love
Telecom companies have virtually abandoned an inventive branding that defined their marketing earlier.
From the box to the mobile
A transformational journey that remains work in progress.
Oh Jazz, what have you done?
Has Jazz got a case of the positioning blues?
When branding power meets mobile
It is high time for brands to embrace the mobile web.
Digital intelligence
Digital publishers are selling themselves short by focusing on just reach rather than investing in audience analytics.
A resurgent Yahoo?
How Yahoo's mobile strategy is beginning to snatch mobile ad revenue from Google and Facebook.
So far, so slow
Telecom companies have to do more than just create the hype to drive
3G adoption.
First off, it may be Warid that we will see...
Appearances may be deceptive in the 4G spectrum.
Branding for 3G
How smart will the MNOs be?
Made in – and for Pakistan
Pakistani app developers are slowly shifting their focus to the local market.