Aurora Magazine

Promoting excellence in advertising

Yasmin Malik

Get ready for 5G

Yasmin Malik on why mobile penetration in Pakistan has become a resounding reality. Updated Jan 31, 2019 11:07am

3G too soon?

As Pakistan gears up for 3G, Yasmin Malik questions the wisdom of the timing. Published Aug 28, 2018 03:21pm

Tax, terrorists and telcos

After basking for so long in the sun, Pakistan’s telecom companies have had a particularly rough year. Published Aug 13, 2018 04:50pm

A farewell to brand love

Telecom companies have virtually abandoned an inventive branding that defined their marketing earlier. Published Apr 22, 2018 11:00am

Digital intelligence

Digital publishers are selling themselves short by focusing on just reach rather than investing in audience analytics. Published Apr 27, 2016 11:27am

A resurgent Yahoo?

How Yahoo's mobile strategy is beginning to snatch mobile ad revenue from Google and Facebook. Published Sep 01, 2015 12:05pm

So far, so slow

Telecom companies have to do more than just create the hype to drive 3G adoption. Updated Apr 09, 2015 02:17pm