Telecom companies have virtually abandoned inventive branding that defined their marketing earlier.
Published 17 Jun, 2023 01:23pm
In light of Telenor’s imminent buyout, Yasmin Malik remembers the brand’s best marketing initiatives.
Published 20 Feb, 2023 03:26pm
Are the telecoms adapting to the demands of a new generation? Yasmin Malik poses the question.
Published 03 Jan, 2023 10:56am
Yasmin Malik ponders how private Google's “Privacy Sandbox” actually is.
Published 21 Jan, 2022 10:31am
Yasmin Malik examines the impact of the pandemic on Pakistan’s telecom industry.
Published 19 Jan, 2021 04:42pm
Traditional banks need to up their game in the convenience stakes rather than focus on apps.
Updated 24 Jan, 2020 04:16pm
Yasmin Malik on why mobile penetration in Pakistan has become a resounding reality.
Updated 31 Jan, 2019 11:07am
Will Jazz Bananas put some of the pi-zazz back into Mobilink?
Published 28 Aug, 2018 04:16pm
As Pakistan gears up for 3G, Yasmin Malik questions the wisdom of the timing.
Published 28 Aug, 2018 03:21pm
After basking for so long in the sun, Pakistan’s telecom companies have had a particularly rough year.
Published 13 Aug, 2018 04:50pm
Telecom companies have virtually abandoned an inventive branding that defined their marketing earlier.
Published 22 Apr, 2018 11:00am
A transformational journey that remains work in progress.
Published 22 Jan, 2018 09:33am
Has Jazz got a case of the positioning blues?
Published 09 Jun, 2017 09:37am
It is high time for brands to embrace the mobile web.
Updated 24 Jan, 2017 10:22am
Digital publishers are selling themselves short by focusing on just reach rather than investing in audience analytics.
Published 27 Apr, 2016 11:27am
How Yahoo's mobile strategy is beginning to snatch mobile ad revenue from Google and Facebook.
Published 01 Sep, 2015 12:05pm
Telecom companies have to do more than just create the hype to drive
3G adoption.
Updated 09 Apr, 2015 02:17pm
Appearances may be deceptive in the 4G spectrum.
Updated 12 May, 2015 02:36pm
Pakistani app developers are slowly shifting their focus to the local market.
Updated 25 May, 2015 10:23am
How smart will the MNOs be?
Updated 25 May, 2015 10:32am
