Is more marketing the solution to Pakistan’s economic problems?
Talha Salam on how astute marketing can lead to brand success.
Muhammad Talha Salam
What do consumers really think about advertising?
Why academic research on consumer attitudes to advertising is vital for the advertising industry.
A matter of positioning
Islamic banks need to develop innovative ways of communicating their message if they are to succeed in their positioning
Flaunting in the face of grief
When national tragedies strike, brands should exercise sensitivity in their media messages.
The rise of the rickshaw
How brands can maximise the benefits of rickshaw advertising.
I brand, therefore I am
The importance of branding yourself effectively.
Cooking chicken karahi
The writer draws an analogy on how to add value to the marketing mix.
The power to effect change
The unrealised potential of community radio.
When recruitment meets marketing
Recruitment marketing success stories from Pakistan.
Making handsets work for society
How low cost handsets are opening up socio-economic opportunities.
Business in the footsteps of Akhuwat
How Akhuwat, a micro-financing organisation steeped in Islamic values, is impacting thousands of poor families.