Talha Salam on how astute marketing can lead to brand success.
Published 12 Dec, 2017 03:44pm
Why academic research on consumer attitudes to advertising is vital for the advertising industry.
Published 30 Aug, 2017 06:03pm
Islamic banks need to develop innovative ways of communicating their message if they are to succeed in their positioning
Published 05 Aug, 2017 12:30pm
When national tragedies strike, brands should exercise sensitivity in their media messages.
Updated 27 Nov, 2017 05:43pm
How brands can maximise the benefits of rickshaw advertising.
Updated 23 Sep, 2017 10:55am
The importance of branding yourself effectively.
Updated 20 May, 2017 12:10pm
The writer draws an analogy on how to add value to the marketing mix.
Updated 31 Mar, 2015 11:14am
The unrealised potential of community radio.
Updated 31 Mar, 2015 01:03pm
Recruitment marketing success stories from Pakistan.
Updated 19 Jul, 2018 09:16am
How low cost handsets are opening up socio-economic opportunities.
Updated 25 May, 2015 10:26am
How Akhuwat, a micro-financing organisation steeped in Islamic values, is impacting thousands of poor families.
Updated 27 May, 2015 02:00pm
