Aurora Magazine

Promoting excellence in advertising

Muhammad Talha Salam

A matter of positioning

Islamic banks need to develop innovative ways of communicating their message if they are to succeed in their positioning Published Aug 05, 2017 12:30pm

Flaunting in the face of grief

When national tragedies strike, brands should exercise sensitivity in their media messages. Updated Nov 27, 2017 05:43pm

Cooking chicken karahi

The writer draws an analogy on how to add value to the marketing mix. Updated Mar 31, 2015 11:14am