Muzz: Redefining Matchmaking
Muzz balances tradition with modernity.
Shahrezad Samiuddin
Memorable Ramzan Ads 2025
Shahrezad Samiuddin on the ads that stood out the most to her this Ramzan.
Thinking Beyond Walls
Shahrezad Samiuddin profiles Shaheryar Ghayas, CCO, Madnest and RevX.
A Legacy of Courage, Authenticity and Humanity: Shyam Benegal (1934-2024)
Shahrezad Samiuddin reflects on Shyam Benegal’s monumental legacy as a filmmaker who redefined Indian cinema.
Top 5s: 2024 Edition
Aurora's contributors list the best of 2024.
How Pakistani Designers Dazzled at the Ambani Wedding
Bollywood celebrities sported the beautiful ensembles of a multitude of Pakistani designers, from Faraz Manan to Hussain Rehar.
An Inspiration for Every Pakistani Woman Who Picks Up a Guitar – Haniya Aslam (1978-2024)
Shahrezad Samiuddin reflects on the loss of Haniya Aslam, the beloved musician, composer and producer.
The Agrarian Thespian
Shahrezad Samiuddin profiles farmer and actor Samiya Mumtaz.
Defining a Legacy
Shahrezad Samiuddin profiles Samina Ahmed.
The Rebellious Storyteller
Shahrezad Samiuddin profiles Nagin Ansari, CEO, Backspace.
The Top 5 Lifestyle Trends of 2023
Shahrezad Samiuddin picks her Top 5 lifestyle trends of 2023.
The One in Which Chandler Bows Out
Remembering Matthew Perry
Campaigning During a Crisis
This year’s Independence Day campaigns are like compasses directing us through the rough seas of our nation's challenges.
The Enduring Legacy of Shakeel (1938-2023)
Shahrezad Samiuddin pays tribute to the iconic actor, Shakeel.
Ramzan’s Slim Pickings
Which brands stood out this Ramzan?
Struck by Wanderlust
Patangeer's Amtul Baweja and Fahad Tariq Khan in profile.
The Hits and Misses of Ramzan 2022
"Concepts are more effective when the audience can see itself in the situations doing what the characters are doing"
An Advocate of Many Missions
Afia Salam, advertising practitioner, journalist and advocate, in profile.
All Hail the Korean Wave
Shahrezad Samiuddin on the much-welcomed influx of South Korean pop culture.
Top 5ives 2020
Ten marketing/media professionals list down the top five of everything in 2020.