Patangeer's Amtul Baweja and Fahad Tariq Khan in profile.
Published 06 Jul, 2022 11:18am
"Concepts are more effective when the audience can see itself in the situations doing what the characters are doing"
Published 23 May, 2022 11:32am
Afia Salam, advertising practitioner, journalist and advocate, in profile.
Published 25 Jan, 2022 12:38pm
Shahrezad Samiuddin on the much-welcomed influx of South Korean pop culture.
Published 19 Jan, 2022 10:12am
Ten marketing/media professionals list down the top five of everything in 2020.
Updated 04 Jan, 2023 12:41pm
MoltyFoam and Mashion break through the clutter with their new campaign.
Published 21 Jan, 2021 04:30pm
Did a recent TVC warrant the controversy it stirred up?
Updated 15 Oct, 2020 06:44pm
If you are South Asian, you probably won’t find anything controversial in Indian Matchmaking.
Updated 12 Aug, 2020 11:36am
Ads that kept us engaged during Ramzan and Eid, according to Shahrezad Samiuddin.
Updated 24 Jun, 2020 02:30pm
Shahrezad Samiuddin's take on Pakistan's latest favourite drama serial.
Updated 24 Jun, 2020 03:17pm
From Aurora's 10 Pros in Top 5 Mode
Updated 06 Jan, 2020 11:58am
Dastak’s new commercial reviewed.
Updated 24 Jun, 2020 04:02pm
Ramzan ads that grabbed us – and those that put us to sleep.
Updated 03 Jun, 2019 01:23pm
Humsaye Maa Jaye receives mixed reactions from both sides of the border.
Updated 18 Apr, 2019 03:27pm
Pakistani drama has been clamouring to make a comeback.
Published 28 Aug, 2018 02:52pm
Qasim Makkani, Director Creative and Strategy, Spectrum Y&R, in profile.
Published 13 Aug, 2018 05:08pm
The programming that kept audiences glued to their screens in 2012.
Published 13 Aug, 2018 03:05pm
When Dr Aamir Liaquat Husain (ALH) appeared in the teaser for Geo’s Ramzan transmission, playing a martyred.
Published 24 Jul, 2018 05:45pm
Ad agencies got something right this Ramzan.
Updated 12 Jun, 2018 11:31am
The new Lux girls, Mawra Hocane and Maya Ali, lack star power, aura and an established celebrity status.
Updated 04 Aug, 2017 03:18pm