Aurora Magazine

Promoting excellence in advertising

Shahrezad Samiuddin

The Hits and Misses of Ramzan 2022

The Hits and Misses of Ramzan 2022

"Concepts are more effective when the audience can see itself in the situations doing what the characters are doing" Published 23 May, 2022 11:32am
All Hail the Korean Wave

All Hail the Korean Wave

Shahrezad Samiuddin on the much-welcomed influx of South Korean pop culture. Published 19 Jan, 2022 10:12am
Top 5ives 2020

Top 5ives 2020

Ten marketing/media professionals list down the top five of everything in 2020. Updated 01 Feb, 2021 05:38pm
Just A Mirror

Just A Mirror

If you are South Asian, you probably won’t find anything controversial in Indian Matchmaking. Updated 12 Aug, 2020 11:36am
Ramzan hits and misses

Ramzan hits and misses

Ramzan ads that grabbed us – and those that put us to sleep. Updated 03 Jun, 2019 01:23pm
The lure of Humsafar

The lure of Humsafar

Pakistani drama has been clamouring to make a comeback. Published 28 Aug, 2018 02:52pm
Ramzan showstoppers

Ramzan showstoppers

When Dr Aamir Liaquat Husain (ALH) appeared in the teaser for Geo’s Ramzan transmission, playing a martyred. Published 24 Jul, 2018 05:45pm
She’s (not) that girl!

She’s (not) that girl!

The new Lux girls, Mawra Hocane and Maya Ali, lack star power, aura and an established celebrity status. Updated 04 Aug, 2017 03:18pm
Stooping to new lows

Stooping to new lows

A low-down of this year’s Ramzan-centric TV shows. Updated 03 Jul, 2017 12:56pm