"Concepts are more effective when the audience can see itself in the situations doing what the characters are doing"
Afia Salam, advertising practitioner, journalist and advocate, in profile.
Shahrezad Samiuddin on the much-welcomed influx of South Korean pop culture.
Ten marketing/media professionals list down the top five of everything in 2020.
MoltyFoam and Mashion break through the clutter with their new campaign.
Did a recent TVC warrant the controversy it stirred up?
If you are South Asian, you probably won’t find anything controversial in Indian Matchmaking.
Ads that kept us engaged during Ramzan and Eid, according to Shahrezad Samiuddin.
Shahrezad Samiuddin's take on Pakistan's latest favourite drama serial.
From Aurora's 10 Pros in Top 5 Mode
Dastak’s new commercial reviewed.
Ramzan ads that grabbed us – and those that put us to sleep.
Humsaye Maa Jaye receives mixed reactions from both sides of the border.
Pakistani drama has been clamouring to make a comeback.
Qasim Makkani, Director Creative and Strategy, Spectrum Y&R, in profile.
The programming that kept audiences glued to their screens in 2012.
When Dr Aamir Liaquat Husain (ALH) appeared in the teaser for Geo’s Ramzan transmission, playing a martyred.
Ad agencies got something right this Ramzan.
The new Lux girls, Mawra Hocane and Maya Ali, lack star power, aura and an established celebrity status.
A low-down of this year’s Ramzan-centric TV shows.