Ten marketing/media professionals list down the top five of everything in 2020.
MoltyFoam and Mashion break through the clutter with their new campaign.
Did a recent TVC warrant the controversy it stirred up?
If you are South Asian, you probably won’t find anything controversial in Indian Matchmaking.
Ads that kept us engaged during Ramzan and Eid, according to Shahrezad Samiuddin.
Shahrezad Samiuddin's take on Pakistan's latest favourite drama serial.
From Aurora's 10 Pros in Top 5 Mode
Dastak’s new commercial reviewed.
Ramzan ads that grabbed us – and those that put us to sleep.
Humsaye Maa Jaye receives mixed reactions from both sides of the border.
Pakistani drama has been clamouring to make a comeback.
Qasim Makkani, Director Creative and Strategy, Spectrum Y&R, in profile.
The programming that kept audiences glued to their screens in 2012.
When Dr Aamir Liaquat Husain (ALH) appeared in the teaser for Geo’s Ramzan transmission, playing a martyred.
Ad agencies got something right this Ramzan.
The new Lux girls, Mawra Hocane and Maya Ali, lack star power, aura and an established celebrity status.
A low-down of this year’s Ramzan-centric TV shows.
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series
Sales are no longer just sales. They are valuable insights into mob behaviour, especially when it comes to prêt.