Six tips to a better social shopping experience
The growing power of online shopping.
Salma Jafri
Online video marketing
The primer on how to effectively market through online videos.
Beyond Facebook and Twitter
A roundup of the most promising social networks and what they can do for your business.
Managing your brand’s social life
How you can achieve social media success.
Content on the go
A day in the life of Salma Jafri, Founder, Salma Jafri Media.
Money is not an excuse
How to market your brand using free tools and existing resources.
How brands can use live streaming apps
Five reasons brands should stop being afraid of technology, give up their fear of video, and just go for it.
Ready, set, instago!
Your target audience is hanging out on Instagram, but is your brand there?
Just don’t feed that content monster!
Why merely creating content is not the answer to content marketing.
How to deal with a social media crisis like a human being
Instead of fearing social media when things go awry, brands should employ understanding, empathy and honesty.
How to be visually social
How brands can use visual social networks to optimal benefit.
How to hire a content manager
Nine vital skills every content manager should have.
Watch your brand come alive!
What you can learn from the most popular international social media campaigns of 2014.
It’s a woman’s place
When it comes to social media marketing, women have a huge natural advantage.
Nailing the big 5
Tips on appropriately customising your content on the big five social networks.
Strategy before marketing
How to put together an effective content strategy.