Aurora Magazine

Promoting excellence in advertising

Anthony J. Permal

The age of storytellers

Traditionalists still stuck on the Big Idea are ignoring the Big Story in front of them. Published Mar 29, 2019 11:08am

The ethics of influencer marketing

As influencer marketing gains traction as a communication platform, the need to regulate it has become essential. Published Dec 03, 2018 11:21am

The internet of things is coming

The internet of things is almost here and we are about to embark on the experience of our lives. Published Mar 21, 2016 03:06pm

Dubai by Design

Dubai Design Week hosted pop-up bars, hipster food trucks, art exhibitions, and Dubai's home-grown farmers' market. Published Dec 14, 2015 11:27am

Going native

There is immense potential of native language advertising on social media. Updated Aug 07, 2018 09:30am

Business is social

How to build a B2B social media strategy. Updated May 12, 2015 03:43pm