Aurora Magazine

Promoting excellence in advertising

Anthony J. Permal

The age of storytellers

The age of storytellers

Traditionalists still stuck on the Big Idea are ignoring the Big Story in front of them. Published 29 Mar, 2019 11:08am
The ethics of influencer marketing

The ethics of influencer marketing

As influencer marketing gains traction as a communication platform, the need to regulate it has become essential. Published 03 Dec, 2018 11:21am
The internet of things is coming

The internet of things is coming

The internet of things is almost here and we are about to embark on the experience of our lives. Published 21 Mar, 2016 03:06pm
Dubai by Design

Dubai by Design

Dubai Design Week hosted pop-up bars, hipster food trucks, art exhibitions, and Dubai's home-grown farmers' market. Published 14 Dec, 2015 11:27am
Going native

Going native

There is immense potential of native language advertising on social media. Updated 07 Aug, 2018 09:30am
Business is social

Business is social

How to build a B2B social media strategy. Updated 12 May, 2015 03:43pm