Aurora Magazine

Promoting excellence in advertising

Amin Rammal

Uncertainty in a Time of Crisis

Uncertainty in a Time of Crisis

Amin Rammal, Director, Asiatic PR, on why organisations must reassess the way they are structured and managed. Published 24 Dec, 2020 12:14pm
Life in beta

Life in beta

In the face of uncertainty and constant disruption, agencies need to adopt a beta mindset. Updated 20 Dec, 2019 10:25am
Predictions 2014

Predictions 2014

Amin Rammal, Director, The Brand Crew, makes 10. Published 04 Sep, 2019 09:59am
Weathering the downturn

Weathering the downturn

The impact of the prevailing economic situation on marketing and advertising. Published 16 Jul, 2019 09:46am
Rewiring for a digital mindset

Rewiring for a digital mindset

Individuals and companies will have to make a deliberate and disciplined effort to change their mental approach. Published 13 Aug, 2018 05:23pm
The trust deficit

The trust deficit

Steps that can be taken to encourage the non-filers to pay and file taxes. Published 22 Aug, 2016 10:50am
How digital is affecting ad spend

How digital is affecting ad spend

Although reach, frequency and timing will continue to drive planning,technology is increasingly disrupting media usage. Published 05 Aug, 2015 10:26am
Of the record or of the idea?

Of the record or of the idea?

Although mainstream agencies continue to hold their own, they may soon find themselves out of their comfort zone. Updated 30 Mar, 2015 12:34pm

To boycott or not

Although voicing opinion through boycotts is a right, conflicts between countries are usually not so black and white. Updated 06 May, 2015 12:54pm
To boycott or not

To boycott or not

Is boycotting brands the best form of protest? It depends on what and how you're protesting. Updated 02 May, 2017 11:51am