Aurora Magazine

Promoting excellence in advertising

Amin Rammal

Life in beta

In the face of uncertainty and constant disruption, agencies need to adopt a beta mindset. Updated Dec 20, 2019 10:25am

Predictions 2014

Amin Rammal, Director, The Brand Crew, makes 10. Published Sep 04, 2019 09:59am

Weathering the downturn

The impact of the prevailing economic situation on marketing and advertising. Published Jul 16, 2019 09:46am

Rewiring for a digital mindset

Individuals and companies will have to make a deliberate and disciplined effort to change their mental approach. Published Aug 13, 2018 05:23pm

The trust deficit

Steps that can be taken to encourage the non-filers to pay and file taxes. Published Aug 22, 2016 10:50am

How digital is affecting ad spend

Although reach, frequency and timing will continue to drive planning,technology is increasingly disrupting media usage. Published Aug 05, 2015 10:26am

Of the record or of the idea?

Although mainstream agencies continue to hold their own, they may soon find themselves out of their comfort zone. Updated Mar 30, 2015 12:34pm

To boycott or not

Is boycotting brands the best form of protest? It depends on what and how you're protesting. Updated May 02, 2017 11:51am

To boycott or not

Although voicing opinion through boycotts is a right, conflicts between countries are usually not so black and white. Updated May 06, 2015 12:54pm