Life in beta
In the face of uncertainty and constant disruption, agencies need to adopt a beta mindset.
Amin Rammal
Predictions 2014
Amin Rammal, Director, The Brand Crew, makes 10.
Weathering the downturn
The impact of the prevailing economic situation on marketing and advertising.
"Winter is coming and we know what's coming with it"
How technology is changing the fundamentals of the agency model.
Rewiring for a digital mindset
Individuals and companies will have to make a deliberate and disciplined effort to change their mental approach.
Will mainstream agencies survive the onslaught of big tech companies?
Business models for creative agencies are under increasing threat due to the entry of the big technology companies.
The future of media
Media predictions for 2018.
The trust deficit
Steps that can be taken to encourage the non-filers to pay and file taxes.
How to keep the mojo in branded content
Novelty and engagement are what is required,
How digital is affecting ad spend
Although reach, frequency and timing will continue to drive planning,technology is increasingly disrupting media usage.
A budget for restrained growth
The impact of the Budget on our advertising industry.
A tribute to Fawad Akhter Ali (1973-2015)
A life exemplified by "keep calm and carry on"
Of the record or of the idea?
Although mainstream agencies continue to hold their own, they may soon find themselves out of their comfort zone.
To boycott or not
Is boycotting brands the best form of protest? It depends on what and how you're protesting.
To boycott or not
Although voicing opinion through boycotts is a right, conflicts between countries are usually not so black and white.