Are Inflation and Brand Boycotts Changing Your Shopping Habits? Help us find out by taking this survey! WHATSAPP
Do You Really Understand ROI? Measuring ROI is more complicated than you think, argues Tyrone Tellis. WHATSAPP
I Dream, Therefore I Buy Puruesh Chaudhary discusses the likely impact of conscious technology on the future of media and advertising. WHATSAPP
Disruption and Banking 4.0 As open banking prepares to make its debut in Pakistan, Nabeel Qadeer discusses its implications for the financial sector and its customers. WHATSAPP
Gen Z Ka Falooda In their pursuit of Gen Z, brands often find themselves navigating a minefield of clichés and questionable content, writes Ad Mad Dude. WHATSAPP
The Length Between a Click and a Skip Taimur Tajik comments on ads, both short and long, that make the cut. WHATSAPP
Downsizing on the Value As inflation is set to persist, Omar Farooq reflects on how brands can still maintain their value proposition. WHATSAPP
Zabardasti Ki Baat Rather than mirror society, advertising should strive to change it, argues Atiya Zaidi. WHATSAPP
Ode to Teamwork Why is teamwork so hard to achieve in our ad industry? Asrar Alam and Sameen Rashid pose the question. WHATSAPP
Branding in a Time of Boycotts Rather than pretend it is not happening, brands facing boycotts need to learn to connect with their audiences in a more meaningful manner, argues Nadeem F. Paracha. WHATSAPP
Adopting Affiliate Marketing Fauzia Kerai Khan discusses the accruing benefits of affiliate marketing for emerging and established brands. WHATSAPP
Campaign Watch Mehreen Arjumand Almas, Director Strategic Planning, Golden Circle, picks her favourite and not-so-favourite recent ad campaigns. WHATSAPP
A Few of My Favourite Things Zehra Zaidi, Group Executive Director, Ogilvy Pakistan, lists her favourite ad campaigns. WHATSAPP
