Faraz Maqsood Hamidi on how AI can capture and replicate the multifaceted nature of taste in advertising.
Published 08 Mar, 2024 11:57am
Aurora polls Pakistan’s agency heads.
Updated 16 Feb, 2024 11:40am
Faraz Maqsood Hamidi honours Aurora’s Silver Jubilee
Updated 08 Mar, 2024 12:33pm
Faraz Maqsood Hamidi on how Gen Z are redefining traditional cuisines by infusing them with international influences.
Published 30 Aug, 2023 02:26pm
Is AI robbing you of your sleep? Read on...
Published 25 Jul, 2023 04:59pm
The pride and frustration the national airline evokes in Pakistanis.
Published 13 Jun, 2023 05:39pm
Faraz Maqsood Hamidi puts on his seer’s hat to forecast the year ahead.
Published 16 Feb, 2023 05:48pm
Faraz Maqsood Hamidi writes about finding the thing itself (and no, it's not fintech).
Published 15 Oct, 2022 12:12pm
Say 'ouch' and move on, advises Faraz Maqsood Hamidi.
Published 01 Sep, 2022 10:35am
Faraz Maqsood Hamidi spills the beans.
Published 07 Jul, 2022 10:59am
Faraz Maqsood Hamidi on distilling the essence of the creative process.
Published 11 Jun, 2022 10:55am
The more women in advertising the better, writes Faraz Maqsood Hamidi.
Published 15 Mar, 2022 10:31am
There is nothing small or medium about branding when it comes to SMEs, writes Faraz Maqsood Hamidi.
Published 14 Apr, 2020 02:48pm
Sarmad Ali, MD, The Jang Group and CEO recalls a special address.
Updated 12 Oct, 2019 11:50am
How to turn up in a downturn.
Updated 03 Sep, 2019 12:01pm
A review of Ken Auletta's bestseller Frenemies.
Updated 30 Oct, 2018 10:35am
A rundown on content marketing versus copywriting.
Published 16 Aug, 2018 10:52am
Why great conversations always take place outdoors.
Published 28 Jul, 2018 11:35am
Skewering – yet witty – food reviews.
Published 04 Jun, 2018 10:25am
The pride and frustration the national airline evokes in Pakistanis.
Published 10 Apr, 2018 10:07am
A tribute to Adil K. Mirza, co-founder of The D'Hamidi Partnership.
Updated 14 Jul, 2018 11:03am
Giving customers the right reasons to buy.
Updated 28 Jul, 2018 02:47pm
Copy writing tips from 'The Copy Book' by David Abbott.
Updated 09 Aug, 2018 11:31am
What does a small business need to succeed in today’s world? What it always did. A big idea – that connects.
Updated 03 Aug, 2018 01:39pm