Aamir Khawas, Head of Marketing and Sales, Fauji Foods on the acquisition of Noon Pakistan by Fauji Foods.
Nov - Dec 2016
Interview with Dennis Kuperus, Global Head of Innovation, Kinetic Worldwide and Ahsan Shaikh, CEO, Kinetic Pakistan.
In conversation with Muzakir Ijaz, GM Lahore and Naved Qureshi, GM Karachi, Ogilvy & Mather Pakistan.
In conversation with Zohair Yousafi, Head of Expansion, Uber Pakistan.
Understanding Pakistan’s Millennials – their frailties, contradictions, exuberance and uniqueness.
Why brands need to adopt new tools in their marketing approach to Millennials.
How Fawad Khan's carefully chosen brand endorsements result in greater appreciation and a sense of credibility.
It is high time for brands to embrace the mobile web.
It’s time brands in Pakistan took sides and stuck with them.
Millennials may be demanding, but there is nothing better for brand health than to hook them, says Julian Saunders.
Manufactured by Mondeléz Pakistan, Trident aims to tap into the adult, 'sugar-free' chewing gum market.
Wedding videos are no longer the home spun productions of yesteryear.
How three start-ups – Sukoon, The Handyman and Guddoo – spotted a much needed gap in customer demand.
Why it's important to look at typography as not just words but as elements of design and a tool to express art.
A day in the life of Daniyal Shahid, Social Media Executive, Creative Chaos.
Facebook, YouTube and WhatsApp are very popular because they help Millennials escape into a world that is fun.
How local brands can leverage Snapchat and build brand excitement.
Going to the movies is not only about the film. Brands have a chance of becoming part of the overall experience.
Why your product's packaging is as important as the product itself.
Why companies need to invest in their frontline employees.
To be truly innovative, agencies must change their mindset and be open to new ideas, methods and paradigms.
In a system that rewards websites that can boast of higher traffic, isn’t clickbait expected?
Why listening to your consumer and understanding human behaviour is crucial to advertising.
How to achieve Millennial nirvana.
To engage the Millennials companies will have to fundamentally change their SOPs, writes Sarah K. Yaldram.
How Bob Iger has taken the Walt Disney Company to new heights by remaining true to its founder’s vision.
The Supreme Court ban on billboards in Karachi has brought to light a systemic weakness within the OOH industry.
In profile: Daniah Ishtiaq, Manager Planning, MullenLowe Rauf.
How to make feedback the backbone of strong, creative work.
Millennials may want to change the world, but in the meantime they will settle on changing the way you think.