“We anticipate that within five years, we will be listed among the top dairy companies of Pakistan”
Aamir Khawas, Head of Marketing and Sales, Fauji Foods on the acquisition of Noon Pakistan by Fauji Foods.
Nov - Dec 2016
Interview
Brands
Launches
Making Waves
People
Digital
Feature
Media
Profile
Opinion
Marketing
"We try to inspire and create great work together for our brands"
Interview with Dennis Kuperus, Global Head of Innovation, Kinetic Worldwide and Ahsan Shaikh, CEO, Kinetic Pakistan.
The GM talk
In conversation with Muzakir Ijaz, GM Lahore and Naved Qureshi, GM Karachi, Ogilvy & Mather Pakistan.
Catching an Uber
In conversation with Zohair Yousafi, Head of Expansion, Uber Pakistan.
How to engage and sell to Pakistan's Gen Y
Understanding Pakistan’s Millennials – their frailties, contradictions, exuberance and uniqueness.
Learning from Apple
Why brands need to adopt new tools in their marketing approach to Millennials.
Celebrity restraint
How Fawad Khan's carefully chosen brand endorsements result in greater appreciation and a sense of credibility.
When branding power meets mobile
It is high time for brands to embrace the mobile web.
Pick a side. Any side.
It’s time brands in Pakistan took sides and stuck with them.
Where do Digital Natives come from?
Millennials may be demanding, but there is nothing better for brand health than to hook them, says Julian Saunders.
A breath of Trident
Manufactured by Mondeléz Pakistan, Trident aims to tap into the adult, 'sugar-free' chewing gum market.
The business of Shaadiwood
Wedding videos are no longer the home spun productions of yesteryear.
Need a fix?
How three start-ups – Sukoon, The Handyman and Guddoo – spotted a much needed gap in customer demand.
The magic of typography
Why it's important to look at typography as not just words but as elements of design and a tool to express art.
Learning to keep it rolling!
A day in the life of Daniyal Shahid, Social Media Executive, Creative Chaos.
Ultra connected and always ready to escape
Facebook, YouTube and WhatsApp are very popular because they help Millennials escape into a world that is fun.
Self-destruct to success
How local brands can leverage Snapchat and build brand excitement.
Popcorn and much more
Going to the movies is not only about the film. Brands have a chance of becoming part of the overall experience.
Package appeal
Why your product's packaging is as important as the product itself.
Adding the seasoning to the marketing salad
Why companies need to invest in their frontline employees.
Bringing in the change
To be truly innovative, agencies must change their mindset and be open to new ideas, methods and paradigms.
The clickbait problem
In a system that rewards websites that can boast of higher traffic, isn’t clickbait expected?
Samson’s grey hair
Why listening to your consumer and understanding human behaviour is crucial to advertising.
Monks in New York
How to achieve Millennial nirvana.
Be brave and let go
To engage the Millennials companies will have to fundamentally change their SOPs, writes Sarah K. Yaldram.
The amplification of Mr Disney’s vision
How Bob Iger has taken the Walt Disney Company to new heights by remaining true to its founder’s vision.
Let there be transparency!
The Supreme Court ban on billboards in Karachi has brought to light a systemic weakness within the OOH industry.
Advertising’s hipster hijabi
In profile: Daniah Ishtiaq, Manager Planning, MullenLowe Rauf.
The art of feedback
How to make feedback the backbone of strong, creative work.
It’s your culture, not their credentials
Millennials may want to change the world, but in the meantime they will settle on changing the way you think.