Published in Nov-Dec 2016
Campaigns for September–October
Lifestyle trends
Unilever’s brand Lifebuoy celebrated Global Hand washing Day in Karachi with the theme, ‘High5forHandwashing'.
The Telenor Youth Forum (TYF) is an annual CSR initiative run in partnership with the Nobel Peace Centre in Norway.
Unilever Pakistan recently launches it Fair & Lovely BB (Beauty Balm) Cream.
Interview
Aamir Khawas, Head of Marketing and Sales, Fauji Foods on the acquisition of Noon Pakistan by Fauji Foods.
Interview with Dennis Kuperus, Global Head of Innovation, Kinetic Worldwide and Ahsan Shaikh, CEO, Kinetic Pakistan.
In conversation with Muzakir Ijaz, GM Lahore and Naved Qureshi, GM Karachi, Ogilvy & Mather Pakistan.
In conversation with Zohair Yousafi, Head of Expansion, Uber Pakistan.
Interview with Shakir Husain, Founder and CEO, Creative Chaos.
Brands
Understanding Pakistan’s Millennials – their frailties, contradictions, exuberance and uniqueness.
Why brands need to adopt new tools in their marketing approach to Millennials.
How Fawad Khan's carefully chosen brand endorsements result in greater appreciation and a sense of credibility.
It is high time for brands to embrace the mobile web.
It’s time brands in Pakistan took sides and stuck with them.
Launches
Manufactured by Mondeléz Pakistan, Trident aims to tap into the adult, 'sugar-free' chewing gum market.
Recent
Wedding videos are no longer the home spun productions of yesteryear.
How Bob Iger has taken the Walt Disney Company to new heights by remaining true to its founder’s vision.
Millennials may be demanding, but there is nothing better for brand health than to hook them, says Julian Saunders.
To engage the Millennials companies will have to fundamentally change their SOPs, writes Sarah K. Yaldram.
The Supreme Court ban on billboards in Karachi has brought to light a systemic weakness within the OOH industry.
Millennials may want to change the world, but in the meantime they will settle on changing the way you think.
A review of the latest advertising campaigns.
Nazafreen Saigol, MD, CityFM89 & CEO, Dawn Films, in profile.
The Aurora team picks its favourite ads.
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Asim Naqvi, CEO, Ogilvy & Mather Pakistan, on how to advertise to Millennials.
If there is one word that is apt for this generation, it would have to be ‘misunderstood’.
People
A day in the life of Daniyal Shahid, Social Media Executive, Creative Chaos.
Interview with Shamsuddin Ahmed Shaikh, CEO, Sindh Engro Coal Mining Company.
Digital
Facebook, YouTube and WhatsApp are very popular because they help Millennials escape into a world that is fun.
How local brands can leverage Snapchat and build brand excitement.
Feature
Going to the movies is not only about the film. Brands have a chance of becoming part of the overall experience.
Why your product's packaging is as important as the product itself.
Why companies need to invest in their frontline employees.
To be truly innovative, agencies must change their mindset and be open to new ideas, methods and paradigms.
In a system that rewards websites that can boast of higher traffic, isn’t clickbait expected?
Why listening to your consumer and understanding human behaviour is crucial to advertising.
How to achieve Millennial nirvana.
The CEO of KueBall Digital on how to retain Millennials.
A very Pakistani initiative that has enabled hearing impaired people to experience music.
Making Waves
How three start-ups – Sukoon, The Handyman and Guddoo – spotted a gap in customer demand.
Why it's important to look at typography as not just words but as elements of design and a tool to express art.
Profile
In profile: Daniah Ishtiaq, Manager Planning, MullenLowe Rauf.
Muhammad Azfar Ahsan, CEO, Nutshell Forum, in profile.
Opinion
How to make feedback the backbone of strong, creative work.
Four tips on how to sell to the Millennials.
How advertising agencies are letting their creatives down badly.
The world in 2025 according to Shoaib Qureshy, CE, Bulls Eye DDB.
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series
Agencies
How to pitch your agency to a Millennial.
How to make Millennials work with (rather than for) you.
What digital agencies can expect in 2017.
Interview with Adnan Syed, CIO, Adcom Leo Burnett.
Director Media, Unilever (MENA), sees exciting times ahead for media and marketing professionals.
Interview with Shakeel Khokar, CEO, Bates & Interflow.
Creative
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Trends
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Social
Aurora profiles four Pakistani infotainment websites that are creating a buzz.
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Media
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series
