AI Is Dead. Long Live AI.

Like you, I’m at my wits’ end when it comes to conversations about AI – synonymous with artificial intelligence. I’ve heard everything from how it will take our jobs away to how it will replace those who still haven’t mastered the sublime art of prompt engineering. And, to be honest, the hype – as unsettling as it was – feels a bit trite now. So maybe we should explore some new expressions that can adequately explain the power of AI in the creative suite today.How about trying these on for size?

Among artists, designers and other creative expressionists, artistic intelligence is an innate and instinctive capability to imagine generously. Whether it’s thinking outside the box, embracing ideas outside of convention or communicating emotional complexity, this brand of AI counters the status quo and lays the seeds for innovation.

Adaptive innovation gets you to flex your responsiveness at the rate of change. In today’s knee-jerk environments, where we must meet opportunities and challenges head-on, adaptive innovation can help businesses to experiment more, learn from failure and strategise to enhance resilience, co-creation and collaboration.

Authentic inspiration shines a spotlight on genuine sources of creative motivation. In a world meowing with copycats, it’s critical to seek out authentic voices and experiences that resonate deeply. By engaging with real stories of triumphs or failures, we can add more fuel to our creative fires for meaningful engagement.

Aesthetic insight revels in the appreciation of beauty in all its forms, whether it’s found in nature, art or the uncommon in common, everyday life. This interpretation of AI encourages us to cultivate an eye for subtleties so that worthwhile experiences can be drawn from inspiration found in such hidden or unexpected places.

Analytical imagination unites your left brain with your right brain by allowing for analytical thinking with imaginative problem-solving. By integrating logic and flair, we can envision new possibilities and unexpected solutions, all the time having grounded our ideas in reality.

Awareness integration is a holistic blend of perspectives and insights. In an increasingly interconnected world, embracing diversity is essential for meaningful dialogue and collaboration. By integrating various forms of awareness – emotional, cultural and intellectual – we foster empathy, inclusivity and necessary equity.

Adventure initiatives encourage us to leap into the future and explore new ideas and experiences. They leverage the spirit of curiosity with a willingness to flirt with possibilities. Adventure initiatives can push boundaries – all the time repurposing a culture of innovation and creativity for a common cause.

Aspiring impact is the equivalent of making a meaningful difference across our communities and beyond. It encourages us to align our objectives for a broader, all-encompassing, more positive change so that we can cultivate a sense of responsibility and commitment to social and environmental issues.

Ambitious ideas are an ode to visionary concepts that will turn convention on its head. This interpretation encourages us to think big and go after transformative projects that can reshape people, the planet and profits. By embracing ambitious ideas, we can inspire others to dream the bigger dream.

Assisted intuition refers to the harmony between gut feelings and logical reasoning in decision-making. It helps us to trust our instincts all the time, relying on facts and figures to support our discoveries. By cultivating assisted intuition, we can enhance our decision-making processes, leading to more resonant, human-centric outcomes.

Faraz Maqsood Hamidi is CCO and CEO, The D’Hamidi Partnership, a worldwide partner agency of WPI.