Campaign Register (November-December 2023)

Al-Ghazi Tractors Ltd

Brand: Al-Ghazi Tractors

Brief: 200 litres of free diesel promotional launch campaign

Creative Agency: In-house

Media Agency: Synchronize Media

Creative Team: In-house

Account Team: Danish Subhani

Media: Print

Bank Makramah Ltd

Brand: Bank Makramah

Brief: Promote Summit Bank’s rebrand to Bank Makramah

Creative Agency: Synergy Dentsu

Media Agency: Synchronize Media

Digital Agencies: Symmetry and Syntax Communication

Creative Team: Simrah Asim, Imran Khan and Ahsan Hassan

Account Team: Adiya Nabi

Media: Print

Habib Metropolitan Bank

Brand: Corporate (Aapka Habib Aapke Saath)

Brief: Highlight HabibMetro’s range of retail services and product suite as a solution to all banking requirements

Creative Agency: Synergy Dentsu

Media Agency: Synchronize Media

Creative Team: Ferrukh Syed

Account Team: Shoaib Hasan and Saman Farook

Media: Print

Infinix Mobility Ltd

Brand: Infinix Mobile Phone

Brief: Launch the buy now campaign

Creative Agency: Helipad

Media Agency: Synchronize Media

Creative Team: Hamza Lari

Account Team: Zohaib Shaikh

Media: TV

Khushhali Microfinance Bank Ltd

Brand: Khushhali Microfinance Bank (Corporate)

Brief: Launch loan facility in place of gold (sona laayain cash le jaayain. Khushhali Microfinance Bank laaya Khushhali sona. Ab aapka sona rahay mehfooz aur aap paayain 30 lakh rupay tak ke fori qarza jaat)

Creative Agency: Synergy Dentsu

Media Agency: Synchronize Media

Creative Team: Sohail Mazhar and Nosheen Razzak

Account Team: Saquib Shahzad

Media: Print

Pakistan Cables Ltd

Brand: Pakistan Cables

Brief: Celebrate 70 years of Pakistan Cables

Creative Agency: Ministry of Branding

Creative Team: Shahid Bin Aziz

Account Team: Sameer Yousuf

Media: TV, Digital