ADVERTORIAL: Unity Foods Limited
“Food security is not just an abstract concept; it lies at the heart of human dignity, nurturing the spirit of a nation and promoting the well-being of its people.”
Can you share with us the fundamental values and principles that motivate Unity Foods’ dedication to its mission of providing ‘Food for Life’?
Farrukh Amin: I believe, greatness is not a fleeting achievement but a continuous journey towards excellence. At Unity Foods, our core values encompass sustainability, quality, and community, as we conduct our business in a manner that not only benefits stakeholders but also contributes to societal well-being and environmental preservation. We staunchly believe that ‘Food for Life’ serves as the ultimate currency that drives our purpose. It encapsulates the profound understanding that nourishment is not merely a transactional exchange, but a sacred bond that sustains and enriches lives. Our firm commitment to sustainable farming practices, mitigating food waste, and ensuring the utmost quality products stands at the forefront of our operations, exemplifying our dedication to holistic excellence.
UFL emphasizes the importance of the Crop Transformation and Farm-to-Fork journey. Could you share some insights into how UFL ensures the traceability and sustainability of its products?
Farrukh Amin: The Crop Transformation and Farm-to-Fork ideology, conceived by our visionary team, have permeated the agricultural landscape in Pakistan. We have woven this ideology into the fabric of our existence, treating it not merely as a concept but as a sacred pledge. From seed to food process to the final meal on the table, we are ensuring the 360-degree implementation of this ideology. Collaborating with a network of over 1000 farmers, we diligently train them in sustainable farming practices, augmenting their productivity and fostering long-term, sustainable livelihoods. By eliminating intermediaries, we empower our farmers to reap maximum benefits from the sale of their products. Moreover, our rigorous quality control measures, implemented at every juncture of the supply chain, ensure impeccable traceability and product safety, setting new industry standards.
Could you provide some insights into the initiatives and measures undertaken as part of the Taqatwar Pakistan program, operating under your subsidiary Sunridge Foods Limited?
Farrukh Amin: A well-fed nation lays the groundwork for resilience and progress. The Taqatwar Pakistan program is a pivotal initiative dedicated to enhancing food security in Pakistan. We have successfully distributed food ration packages to 45,000 families in need, with plans to extend our reach to an additional 80,000 households. To facilitate swift donations and efficient distribution of rations, we have developed a high-quality web and mobile application. This digital platform enables transparent and scalable operations, allowing donors to contribute funds, track impact, and NGOs to manage inventory and allocate resources effectively. With real-time data, automated notifications, and feedback mechanisms, the application ensures efficient and accessible support to vulnerable families, striving to eliminate food insecurity and malnutrition across the nation.
How has UFL aligned its efforts with Sustainable Development Goals to address food insecurity and support vulnerable populations?
Farrukh Amin: I believe, if you truly want to eradicate hunger, then confront and dismantle the underlying structures of injustice that perpetuate it. Even if you have the means to provide for only a single person, do not hesitate to extend a helping hand. UFL is committed to addressing food insecurity and reducing inequalities, aligning with SDG 2 (Zero Hunger) and SDG 10 (Reduced Inequalities).
Since March 2018, UFL has implemented numerous initiatives to provide nourishing meals to various vulnerable groups. Initially able to feed 5,000 people, we offered free food distribution at a dedicated shed, collaborating with NGOs and covering expenses ourselves. In response to heavy rains in 2019, we expanded capacity to 15,000 individuals to meet increased demand. Sheds in industrial zones were opened to serve poor laborers, providing quality food free of cost. Amid the COVID-19 pandemic, our operations grew significantly, catering to 50,000 people daily. We also assisted flood victims comprehensively, from rescue to rehabilitation. Furthermore, we prepared and distributed food for 50,000 people during religious occasions in small villages. Aligning with SDG 10, we established a dignified Langer Khana for marginalized groups. Our food drives operate continuously, including providing meals in jails to address the challenges faced by prisoners. Our mission is to eradicate hunger and promote equality, leaving no one behind.
UFL also focuses on education. Could you shed some light on your education wing CSR initiatives that align with SDG 4: Quality Education?
Farrukh Amin: Education is an essential cornerstone of sustainable development, a catalyst of profound change. I firmly believe in its transformative power. Under our education wing, we collaborate with esteemed organizations such as SOS Children’s Village to support initiatives that provide quality education to underprivileged children, empowering them to build a better future. We’ve taken a step towards giving back to the community by adopting a school that’s dear to our hearts - The School of Karachi in Ghaghar Pathaak. We have made significant contributions, as capital expenditure for running the school and to support students’ educational expenses. By aligning our efforts with SDG 4: Quality Education, we aim to create a positive and lasting impact now and for generations to come.
How does your company empower women and foster an inclusive environment for their professional growth?
Farrukh Amin: We are committed to women’s empowerment as a vital factor in achieving true equality and equity. I am proud to share that our key Leadership positions are led by women. Equality is giving everyone the same pair of shoes. Whereas, equity is giving everyone a pair of shoes that fits. By fostering an inclusive environment, nurturing talent, and eliminating barriers, we enable women to thrive. We promote gender diversity through policies, provide mentorship programs for guidance and support, and offer leadership development initiatives to break through the glass ceiling. Empowering women is not just a choice; it is the key to a brighter future for all, where societies blossom, businesses flourish, and the world prospers.
Are there any specific philosophies or ideologies that you consistently turn to for inspiration when faced with challenges?
Farrukh Amin: Life is a mysterious journey filled with unexpected challenges that often test the depths of our understanding of human psychology. It is through these trials, like a sudden curve ball thrown our way that we truly learn and grow. Life’s hardships shape our perspectives and resonate with our inner frequencies. In many ways, organizations mirror the intricacies of human nature. They possess a heart that can both hurt and heal. However, amidst adversity, we must remember that the show must go on, and it is crucial to face challenges with grace. I firmly believe that it is only when we have experienced the bitterness of illness that we can truly appreciate the sweetness of life’s victories.
Could you provide our readers with a glimpse into the future of Unity Foods Limited and the vision you have for the company?
Farrukh Amin: As we look to the future, our vision for Unity Foods Limited is to continue expanding our reach and impact in the food industry. We strive to lead the innovation, providing customized solutions that enhance the performance and profitability of industries handling food and feed products. We will remain steadfast in our commitment to sustainability, ensuring responsible sourcing, production, and distribution practices. Our ultimate goal is to create a sustainable and resilient food ecosystem, not just for Pakistan but for the global community. By leveraging our expertise and collaborating with stakeholders across the value chain, we aim to build a stronger, Taqatwar Pakistan and contribute to a more secure and nourished world.
This content has been produced in paid partnership with Unity Foods Limited.