TV Viewership Trends

NB:

• Figures in this section are based on data collected from Medialogic’s Hybrid Panel which covers 100+ cities and towns and 3,000+ reported households.

• Cable penetration in Pakistan’s urban areas stands at 97%.

• The data is primarily based on urban regions in Pakistan, and the target audience is limited to C&S individuals only

• Numbers have been rounded up in certain instances.