Agency Profiles 2022
This year, Aurora introduces a new section in the annual Fact File called Agency Profiles. In order to compile this, we requested 90+ advertising, media, digital and PR agencies to answer 12 questions relevant to their performance in FY 2021-2022. We received 39 responses. Only 10 agencies answered the last question – total revenue for FY 2021-22. Accordingly, we were unable to rank agencies by revenue, so the listing has been made in alphabetical order.
ADARTS
1. Top 5 Brands in Terms of Collateral
• Hamdard University
• SBB Dewan University
• Sindh Information Department
• Punjab Public Service Commission
• University of Engineering and Technology Lahore
2. Revenue As A % Of Your Top 5 Brands: 60%.
3. Five New Clients Acquired:
• Departments of the Government of Sindh
• Punjab Public Service Commission
• WASA Lahore
• University of Engineering and Technology, Lahore
• Alpen Royal Gymkhana
4. Breakdown of Business According to Media
• Print: 59%
• Electronic: 41%
5. Awards: None.
6. Year Established: June 6, 1939 in Bombay; March 1, 1948 in Pakistan.
7. Staff Strength: 31.
8. Affiliation: None.
9. Offices and Location: Karachi and Lahore.
10. Name of Agency Owner(s) And Other Principals: Gulzar Ali, MD and CEO, Hassan Mansoor, Director, and Salman Mansoor, Director.
11. Agency Snapshot: We are a service-oriented creative agency. Our work culture is flexible and focused on achieving our objectives. Adarts was established in Bombay in 1939 by Nawabzada Vajid Mahmood. It was the first indigenous advertising agency in the Subcontinent when the advertising business was monopolised by foreign advertising agencies. Determination, professional experience and the will to succeed were the only assets we had and they helped us acquire leading clients from the industrial and business sectors within eight years. After independence, Vajid Mahmood established Adarts in Karachi in 1948. In 1971, the present management consisting of Abdul Ghafur and Gulzar Ali took charge of Adarts. Their dedication and determination helped us become one of the leading ad agencies of Pakistan. Our relationship with many of our clients has extend over many decades.
12. Total Revenue: Approximately Rs 300 million.
ALLIANCE ADVERTISING & MARKETING
1. Top 5 Brands in Terms of Collateral:
• LRBT (worldwide)
• SIUT (worldwide)
• AlKhidmat (worldwide)
• Western Union (UK/EU)
• Emirates (UK)
2. Revenue As A % Of Your Agency’s Top 5 Brands: 70%.
3. Five New Clients Acquired
• EzRemit (ME)
• Deaf Reach
• Bano Qabil (Karachi)
• Jamat Islami (Karachi)
• Indus Health Network (UK)
4. Breakdown of Business According to Media:
• TV: 50%
• Digital: 40%
• Radio: 5%
• Others: 5%
5. Awards: None.
6. Year Established: 2008.
7. Staff Strength: 90+.
8. Affiliation: None.
9. Offices and Location: Karachi, Lahore, London, New York and Dubai.
10. Name of Agency Owner(s) And Other Principals: Faheem Farooqui, MD, Sajjad Shawl, MD and Saqib Raza, Business Unit Head, Pakistan Region.
11. Agency Snapshot: We are a dynamic group of multilingual professionals that are approachable and flexible. We take multiculturalism very seriously and our team is a blend of creativity-based, old-school values and youngsters who dare to think out of the box. After establishing ourselves in the UK as a leading sales house and providing a one-stop shop for ethnic and mainstream sales, we extended operations to Pakistan and then to the UAE and the US. We believe advertising is not rocket science. Timing and quality are key.
12. Total Revenue: Not given.
ARGUS ADVERTISING
1. Top 5 Brands in Terms of Collateral:
• Meezan Bank
• Sindh Bank
• Pak Arab Refinery (PARCO)
• Pak Qatar Takaful
• The Cancer Foundation
2. Revenue As A % Of Your Agency’s Top 5 Brands: 89%.
3. Five New Clients Acquired:
• HRSG
• Pakistan Oxygen
• Power Cement
• Kala Kola
• TPL Corp
4. Breakdown of Business According to Media:
• Digital: 57.7%
• Print: 31.7%
• Radio: 1.3%
• TV: 0.6%
• Others: 8.7%
5. Awards: None.
6. Year Established: 1987.
7. Staff Strength: 33.
8. Affiliation: None.
9. Offices and Location: Karachi.
10. Name of Agency Owner(s) And Other Principals: Maqsood Ansari, CEO, Hassan Ansari, Executive Director and Asad Ansari, Creative Director.
11. Agency Snapshot: We provide a one-window marketing solution for clients. Our focus is on building relationships, not numbers and our mindset is that a client’s budget does not define their worth to us. We maintain a flat organisational structure and our directors are just a phone call away for all our clients. We have a friendly and approachable work environment and treat our employees and clients like family, which has seen us retaining both over long periods.
12. Total Revenue: Not given.
ASIATIC PUBLIC RELATIONS NETWORK (APR)
1. Top 5 Brands in Terms of Collateral:
• PTCL/Ufone
• Meta
• Foodpanda
• Mobilink Microfinance Bank
• LUMS
As a PR agency, ‘collateral’ means communications content in the shape of press releases, articles, write-ups, research reports, material for interviews, speeches, statements, responses to media queries etc.
2. Revenue As A % Of Your Agency’s Top 5 Brands: 54%.
3. Five New Clients Acquired:
• Foodpanda
• Spotify
• Mobilink Microfinance Bank
4. Breakdown of Business According to Media:
• Print: 45%
• Digital: 35%
• TV & Radio: 10%
• Others: 10%
5. Awards: None.
6. Year Established: 1992.
7. Staff Strength: 36.
8. Affiliation: Hill+Knowlton Strategies since 1990.
9. Offices and Location: Karachi, Lahore and Islamabad.
10. Name of Agency Owner(s) And Other Principals: Anwar Rammal, Chairman and Amin Rammal, Director and Company Secretary.
11. Agency Snapshot: We have grown from a small media unit within Asiatic Advertising (founded in 1963) into an independent PR company in 1992. Today, we are one of the leading PR agencies in Pakistan, affiliated with Hill+Knowlton Strategies. We have a blue-chip clientele and a proven capability. We believe in proactive and creative solutions leading to relationship excellence between our clients and their audiences. People are our greatest strength and our vision is to strive for professional excellence and be industry leaders that are growing our business sustainably as well as our people, both professionally and personally. Our core values are integrity, passion, commitment, innovation and teamwork.
12. Total Revenue: Not given.
BBDO PAKISTAN
1. Top 5 Brands in Terms of Collateral
• 7UP
• Sting
• Lay's
• Spotify
• Dettol
2. Revenue As A % Of Your Agency’s Top 5 Brands: Not given.
3. Five New Clients Acquired
• Spotify
• Shan Foods
• EBM
• Milkfields
• MG Motors
4. Breakdown of Business According to Media: Percentages won’t be reliable but our biggest mediums are digital, TV, radio and packaging; print is very small and non-existent on most brands.
5. Awards
ADA Awards 2021
i. Identity Design – Stop Dowry Mongering
Caples 2022
ii. Ambient/Guerrilla Marketing, Bronze – Dettol Social Distance Prayer Mat
Dubai Lynx 2021
iii. Creative Effectiveness, Gold – Stop Dowry Mongering
Dubai Lynx 2022
iv. Media, Bronze – Dettol; PR, Bronze – Dettol
v. Health Care, Silver – Dettol
Spikes 2022
vi. Outdoor, Bronze – Dettol; Design, Silver – Dettol
Effie Awards 2021
vii. Grand Prix – Shalamar Hospital
viii. Positive Change, Social Good, Non-Profit, Gold – Shalamar Hospital
ix. Health, Silver – Shalamar Hospital
x. Seasonal Marketing, Gold – Surf Excel
xi. Corporate Reputation, Silver – Unilever
Effie Awards Pakistan 2022
xii. Grand Prix – Greenstar, Veil of Care
xiii. Media Innovation, Gold – Greenstar, Veil of Care
xiv. Positive Change Brands, Silver – Greenstar, Veil of Care
xv. Fashion, Silver – Greenstar, Veil of Care; Household Supplies, Gold – Surf Excel
6. Year Established: 2012 in Pakistan.
7. Staff Strength: 50+.
8. Affiliation: Part of the BBDO Worldwide network.
9. Offices and Locations: Karachi and Lahore.
10. Name of Agency Owner(s) And Other Principals: No local owners.
11. Agency Snapshot: In 1891, a small agency named Batten Company opened in a single room located on Park Row in New York. It thrived and in 1928 the company merged with Barton, Durstine and Osborn and BBDO was born. BBDO Worldwide is a full-service, global network with over 200 offices around the world, all focused on The Work. Work that is effective for brands, brings fame to the agency and clients, and results in a thriving business. We invest in our people knowing that their success is the organisation’s collective success. Our culture is to trust our people and support and encourage them to learn and grow. BBDO Pakistan has completed a decade and has raised the bar for creative excellence in the region.
12. Total Revenue: Not given.
BLITZ ADVERTISING
1. Top 5 Brands in Terms of Collateral:
• Jazz
• Allied Bank
• Hamdard Pakistan
• Haier
• RB Pakistan
2. Revenue As A % Of Your Agency’s Top 5 Brands: 65%.
3. Five New Clients Acquired:
• Highnoon
• Golden Pearl
• Shell Pakistan
• RB Pakistan
• Velo (British American Tobacco)
4. Breakdown of Business According to Media
• TV: 58%
• Digital: 24%
• Print: 12%
• Radio: 4%
• Others: 2%
5. Awards
Effie Awards 2021
i. Influencers, Crises-Response, Bronze – Jazz
ii. Youth Marketing, Bronze – Jazz
Pakistan Digital Awards 2021
iii. Best Online Streaming Channel – BSports
iv. Best Video Creator – Golden Pearl
v. Best Digital Campaign – Jazz
Pakistan Digital Awards 2022
vi. Best Banking Tech – Allied Bank
6. Year Established: 2001.
7. Staff Strength: 135.
8. Affiliation: DDB Worldwide (2005-2012), Publicis Groupe (Spark Foundry) 2014 – present.
9. Offices and Locations: Karachi, Lahore and Islamabad.
10. Name of Agency Owner(s) And Other Principals: Ahsen Idris, CEO.
11. Agency Snapshot: Pure communication with no extra baggage. Blitz is the difference between what is doable and what ought to be done. As a full-service advertising agency, we believe in the beauty of simplicity. We operate with the flexibility, passion and creativity of a boutique along with the buying scale, expertise, and resources of a number one global advertising network. We specialise in brand and communication strategy, creative development, all media management, planning and buying, production and execution of advertising, PR and activation campaigns.
12. Total Revenue: Rs 18.3 billion (audited).
BOND ADVERTISING
1. Top 5 Brands in Terms of Collateral
• Bank Al Habib
• Sanofi Pakistan
• Ministry of Human Rights
• Islamic Banking Industry of Pakistan
• United Energy Pakistan
2. Revenue As A % Of Your Agency’s Top 5 Brands: 70%.
3. Five New Clients Acquired
• National Commission for Human Rights
• Healthx
• FOTCO
• Axxiom Ventures
• FAP Terminal
4. Breakdown of Business According to Media:
• TV: 45%
• Digital: 20%
• Print: 15%
• Radio: 5%
• Others: 15%
5. Awards: None.
6. Year Agency Was Established: 1967.
7. Staff Strength: 28.
8. Affiliation: Fenton – Social Change Communication.
9. Offices and Locations: Karachi and Islamabad.
10. Name of Agency Owner(s) And Other Principals: Jamshed Qureshi, Chairman and Seema Jaffer, CEO.
11. Agency Snapshot: We are a purpose-led agency, strategically driven to give meaning to brands. Meaning that delivers impact and allows brands to resonate with audiences and drives business and growth. Our culture is rooted in creative thinking and applied at every stage of the communications process. Our leadership style is mindful. Mindful of the changing needs of our employees, our customers and of the world we inhabit. Mindfulness sets us apart along with an ethos based on transparency and integrity.
12. Total Revenue: Not given.
BRAINCHILD COMMUNICATIONS PAKISTAN (BCP)
(Includes Starcom and MediaVest)
1. Top 5 Brands in Terms of Collateral
• P&G
• Nestlé
• Easypaisa
• Mondelēz Pakistan
• FrieslandCampina
• Engro Pakistan
2. Revenue As A % Of Your Agency’s Top 5 Brands: 50%.
3. Five New Clients Acquired:
• Nestlé
• HBL
• Ekaterra
• foodpanda
• Zong (for digital media, PR and social media)
4. Breakdown of Business According to Media:
• TV: 70%
• Digital: 27%
• Print: 2%
• Radio: 1%
5. Awards
Dragons of Asia 2021
i. Best Campaign in Pakistan, Blue – Easypaisa
ii. Best Digital Campaign, Gold – Easypaisa
iii. Best Digital Campaign, Black – EFU Life Assurance
iv. Best Use of Public Relations, Black – Easypaisa
Effie Awards Pakistan 2022
v. Automotive, Gold – Master Changan Motors
vi. Branded Content, Bronze – National Foods
vii. Home Furnishing and Appliances, Silver – MotlyFoam
viii. Household Supplies and Services, Gold – Ariel
ix. Influencers, Bronze – Safeguard
x. Marketing Innovation Solution, Silver – National Foods
xi. Personal Care, Silver – Always
xii. Positive Change Social Good Brands (Products), Bronze – Pampers
xiii. Restaurants, Silver – KFC
xiv. Youth Marketing, Bronze – Always
Pakistan Digital Awards 2022
xv. Best Digital API Category – Cadbury Dairy Milk
xvi. Best Integrated Media Strategy – Dawlance
xvii. Best Omni-Channel Campaign – Dawlance
xviii. Best Social Media Campaign – Cadbury Moro
6. Year Established: 1997.
7. Staff Strength: 250+.
8. Affiliation: Publicis Groupe since 2010.
9. Offices and Location: Karachi, Lahore and Islamabad.
10. Name of Agency Owner(s) And Other Principals: Farhan Khan, CEO and Benish Irshad, COO.
11. Agency Snapshot: We challenge markets by providing knowledge, development and human experience based solutions. We have been at the forefront of many firsts in Pakistan, including platform, programme and specialised vertical development. As the fastest growing media agency in Pakistan, our agency affiliates have been ranked number one in the latest RECMA media agency rankings report for Pakistan. All our agency brands share an operational backbone with clients at the centre, giving us the ability to deliver the scale required to compete and win in a data-led, digital-first world. We were named Google Premier Partner for 2022. Our people are at the heart of our success.
12. Total Revenue: Approximately Rs 15 billion.
BRAND SPECTRUM
1. Top 5 Brands in Terms of Collateral
• PUBG Mobile
• OPPO
• Nestlé (Nescafé, Sweet & Tasty, Milkpak and Pure Life)
• Descon
• AkzoNobel (Dulux Paints)
2. Revenue As A % Of Your Agency’s Top 5 Brands: 65%.
3. Five New Clients Acquired
• PUBG Mobile
• ZRK Group
• Molped (Hayat Kimya)
• Jambro
• Master MoltyFoam
4. Breakdown of Business According to Media:
• PR and influencer management: 50%
• Creative and Digital: 40%
• Video production: 10%
- Awards:
Pakistan Digital Awards 2021
i. Social Media Influencer Communication – Nestlé Raita
Pakistan Digital Awards 2022
ii. Augmented and Virtual Reality - Nestlé Sweet and Tasty Yogurt
6. Year Established: 2017.
7. Staff Strength: 23.
8. Affiliation: None.
9. Offices and Locations: Lahore.
10. Name of Agency Owner(s) And Other Principals: S. Anwar Kabir, Founder and CEO.
11. Agency Snapshot: We are an omni-channel agency with digital and data-driven insights at the heart of our solutions. This includes brand communication strategies, digital and influencer marketing, strategic PR, experiential marketing and content creation. A powerful fusion of these disciplines has enabled us to provide strategically sound, unique, cross-discipline and result-oriented solutions to our clients.
12. Total Revenue: Not given.
CHANNEL 7 COMMUNICATIONS
1. Top 5 Brands in Terms of Collateral
• Kashmir Banaspati
• Sabro Air Conditioners
• Ahmad Sunflower & Banaspati
• USAID Pakistan
• Noor Takaful (Dubai)
2. Revenue As A % Of Your Agency’s Top 5 Brands: 50%.
3. Five New Clients Acquired
• European Union
• KP Information Department
• Federal Information Ministry
• Kashf Foundation
• DHA Bahawalpur
4. Breakdown of Business According to Media:
• TV: 50%
• Print: 30%
• Digital: 10 %
• AV production: 10%
5. Awards: None.
6. Year Established: 1990.
7. Staff Strength: 68.
8. Affiliation: Member of ICOM, the largest global independent communication network since 2008.
9. Offices and Locations: Islamabad, Peshawar, Lahore, Dubai and a liaison arrangement in Karachi.
10. Name of Agency Owner(s) And Other Principals: Jawad Humayun, Group Chairman and CEO and Syed Ahmad Masood, MD.
11. Agency Snapshot: We provide engaging online and offline content, specialised PR and event management along with cost-effective solutions and unique opportunities. We believe in devising marketing strategies that grow clients. We provide well-managed marketing services. Our philosophy is “Original research-based advertising that gets results.” We believe our clients’ success is our success. We have 32+ years of experience working with the biggest and best commercial and government clients. We have a highly skilled team and are among the very few advertising agencies in Pakistan to offer 360-degree communication solutions under one roof.
12. Total Revenue: Not given.
CONGLO
1. Top 5 Brands in Terms of Collateral
• TCL
• Sabroso
• Airlift
• PCB
• Hush Puppies
2. Revenue As A % Of Your Agency’s Top 5 Brands: Not given.
3. Five New Clients Acquired:
• Gym Armour
• Homebridge by Beaconhouse School System
• Egg Box
• CAT Footwear
4. Breakdown of Business According to Media:
• TV: 40%
• Digital: 35%
• Others: 25%
- Awards
Ad Mad Dude 2021
i. Best ad for Sultan Cooking oil
Diva Magazine 2021
ii. Best Ad of the Year – Critics’ Choice for Airlift
The Golden Egg Award
iii. 2021: Egg Box
6. Year Established: 2019.
7. Staff Strength: 26 people.
8. Affiliation: Not given.
9. Offices and Locations: Lahore.
10. Name of Agency Owner(s) And Other Principals: Sheharyar Ali, CEO, Jehanzeb Cheema, Chairman and Director Strategy, Emen Iftikhar, Creative Director.
11. Agency Snapshot: We are the antithesis of mainstream ad agencies and our philosophy is co-creation – which means shifting the client-agency paradigm, so that we can all sit together and work as one team. Our mantra is: “Make it Happen.” Our culture is that an idea can come from anyone. Our teams are diverse with everyone contributing with their unique set of experiences. In year one we brought the production function in-house and within two years, we started our PR wing called Clout Cloud. Our goal is to give brands a single window solution with minimum creative to execution losses. We are always excited about innovating and recently launched Pakistan's First Virtual Influencer (@Maaya.Pappaya).
12. Total Revenue: Not given.
THE D’HAMIDI PARTNERSHIP
1. Top 5 Brands in Terms of Collateral
• Zong 4G
• Faysal Bank
• PIA
• PTDC
• National Foods
2. Revenue As A % Of Your Agency’s Top 5 Brands: Not given.
3. Five New Clients Acquired
• PureHealth
• Sapphire Textiles
• Soorty Enterprises
• MyWater
• Cast and Crew
4. Breakdown of Business According to Media: Not given.
5. Awards: None.
6. Year Agency Was Established: 1994.
7. Staff Strength: 90+.
8. Affiliation: A Partner of WPI: Worldwide Partners Inc.
9. Offices and Locations: Karachi, Lahore, Islamabad and Dubai.
10. Name of Agency Owner(s) And Other Principals: Faraz Maqsood Hamidi, Chief Creative Officer.
11. Agency Snapshot: We are a 25+-year-old award-winning ideas firm that grows brands’ businesses and the bottom line. Through our proprietary strategic and consultancy tools, we create culturally significant and on-trend advertising, branding and identity design that drive businesses to reach their potential. We are a group of thinkers, dreamers and believers, fanatical about brand-focused, concept-led, strategy-driven and design-engineered communication excellence. Our spirit of partnership defines everything we do and everyone we meet. Our open doors invite open minds. And inspire friends, colleagues and ideas within our shared spaces. Spaces where we think aloud because thinking is allowed.
12. Total Revenue: Not given.
DIGITZ DIGITAS
1. Top 5 Brands in Terms of Collateral
• Coca-Cola
• L’Oreal
• Tetra Pak
• GSK Consumer Healthcare (Haleon)
• National Foods
2. Revenue As A % Of Your Agency’s Top 5 Brands: 50%.
3. Five New Clients Acquired
• Nestlé
• Haval
• Tetra Pak South Africa
• JS Bank (Zindigi)
• Colgate Palmolive
4. Breakdown of Business According to Media
• Digital: 100%
5. Awards
Dragons of Asia 2021
i. Best Brand Trial, Silver – L'Oréal Paris #OnlinesSafe
Dragons of Asia 2022
ii. TikTok Campaign, Blue and Gold – MNY L'Oréal #FitMeAsIAm
Effie Award Pakistan 2021
iii. Sustained Success, Bronze – CAC1000-PLUS
Effie Awards Pakistan 2022
iv. Best in E-com, Silver – L'Oréal Paris
v. Beverages, Bronze – Tapal Green Tea
vi. Branded Content, Bronze – National Foods
vii. Sustained Success, Silver – Tapal Danedar
viii. Marketing Innovation Solutions, Silver – National Foods
MAA Globes 2021
ix. Best Brand Trial/Sales Generation Campaign, Gold – L'Oréal Paris #OnlinesSafe
6. Year Established: 2011.
7. Staff Strength: 157.
8. Affiliation: In 2022 Digitz became part of Digitas Global Network under Publicis Groupe.
9. Offices and Locations: Karachi, Lahore and Toronto.
10. Name of Agency Owner(s) And Other Principals: Azam Jalal Khan, CEO and co-Founder, Zeeshan Sharfi, Managing Partner and co-Founder, Imtisal Abbasi, Director and Nida Haider Khan, Director.
11. Agency Snapshot: Our vision is to achieve an evolving workspace that excites our employees with constant innovation and potential for capability building across new verticals. The idea is to create a culture that accelerates growth yet makes progress fun, ensuring happiness at work. Our goal is to expand as a full-service communications agency that is data and technology-driven, creative and geared towards driving business results. We are solution-driven and enable smooth adoption to changing market dynamics. We excel in creating business solutions that cater to industry demands. Our vision is to beat stagnation and strive for operational excellence and experiment with new methodologies for problem-solving.
12. Total Revenue: Not given.
ECHO DIGITAL
1. Top 5 Brands in Terms of Collateral
• Meri Pharmacy
• Momse
• Soya Supreme
• National Bank of Pakistan
• Indus Motor Company (Toyota)
2. Revenue As A % Of Your Agency’s Top 5 Brands: 42%.
3. Five New Clients Acquired
• Blue Band (Upfield)
• IMC (Toyota)
• Momse
• IHOP
• Bonanza Satrangi
4. Breakdown of Business According to Media:
• Digital: 85%.
• Others: 15%.
5. Awards: None.
6. Year Established: 2012.
7. Staff Strength: 50.
8. Affiliation: None.
9. Offices and Locations: Karachi, USA and Australia.
10. Name of Agency Owner(s) And Other Principals: Kumail Mohib, Co-CEO, Hassan Khan, Co-CEO and Danial Shaikh, Business Director.
11. Agency Snapshot: Our motto is: “Growth Matters.” Our vision is to make an impact in the digital stratosphere locally and globally, and strive to be greater than we are. We have a ‘no discrimination’ policy and from our team to our clients we love to work with and for anybody who wants success. We believe in an open-door policy where ideas are always entertained and creativity is celebrated.
12. Total Revenue: Not given.
THE FRIZBEE
1. Top 5 Brands in Terms of Collateral
• Jeanologia
• Shama Foods
• Oak Mantra
• Skims Pharmaceuticals
• Shandar Foods
2. Revenue As A % Of Your Agency’s Top 5 Brands: 80%.
3. Five New Clients Acquired
• Shandar Foods
• Skims Pharmaceuticals
• Shama Foods
4. Breakdown of Business According to Media:
• Digital: 30%
• Others: 70%.
5. Awards: None.
6. Year Established: 2018.
7. Staff Strength: 6.
8. Affiliation: None.
9. Offices and Locations: Karachi.
10. Name of Agency Owner(s) And Other Principals: Adeel Hasan, Owner and Mariam Fatima Quli, Creative Consultant.
11. Agency Snapshot: We are a marketing communications start-up that functions on the same principles as the game of Frisbee – fast-paced, relies on teamwork, banks on out-of-the-box thinking, pushes to outdo the competition – all within a limited time and on a specific playing field. We have solid traditional and digital media, creative and on-ground activation experience. We have worked in and outside Pakistan with prominent local and international brands. Being smaller in size and a new entrant in the marketing communications arena, we value our client’s time and money. Our tagline ‘Join The Game’ signifies our business vision and operational approach.
12. Total Revenue: Not given.
GOLDEN CIRCLE ADVERTISING
1. Top 5 Brands in Terms of Collateral
• Haier Pakistan
• Honda Atlas
• Eighteen by Ora
• Stylo
• Candy
2. Revenue As A % Of Your Agency’s Top 5 Brands: 70%.
3. Five New Clients Acquired
• Eighteen by Ora
• Fauji Cereals
• Candy
• Haleeb Foods
• Seasons Canola
4. Breakdown of Business According to Media
• TV: 40%
• Digital: 35%
• OOH: 16%
• Print: 5%
• Radio: 4%
5. Awards
Campaign’s Agency of the Year 2021
i. South Asia Independent Agency
ii. South Asia Boutique Agency of the year
iii. Pakistan Creative Agency of the Year
iv. Campaign Agency of the Year
v. Pakistan Digital Agency of the Year
Dragons of Asia 2022
vi. Bronze – Honda Atlas Cars
vii. Black – Stylo Shoes
viii. Black – Haier Pakistan
Pakistan Digital Awards 2022
ix. Best Social Media Campaign – Honda City.
6. Year Established: 2019.
7. Staff Strength: 40.
8. Affiliation: None.
9. Offices and Locations: Lahore.
10. Name of Agency Owner(s) And Other Principals: Syed Hassan Abbas, Founder and CEO.
11. Agency Snapshot: We are the fastest growing creative and digital agency in Pakistan in terms of business, culture and Awards won. We are the only independent agency from Pakistan in the last 10 years to be named South Asia Independent Agency of the Year and South Asia Boutique Agency of the Year. On the business side, our creative acquisitions comprise several leading international and local players across a diverse array of industries. Our areas of expansion have been in consumer electronics, FMCG, fashion retail, lifestyles, culinary, dairy, homecare, hygiene and automobiles.
12. Total Revenue: Not given.
GREEN MAN'S ARK
1. Top 5 Brands in Terms of Collateral
• Telenor
• TCS
• Canbebe
• Nokia
• Sugarie
2. Revenue As A % Of Your Agency’s Top 5 Brands: Not given.
3. Five New Clients Acquired: Not given.
4. Breakdown of Business According to Media: Not given.
5. Awards: None.
6. Year Established: 2012.
7. Staff Strength: Not given.
8. Affiliation: None.
9. Offices and Location: Karachi.
10. Name of Agency Owner(s) And Other Principals: Adnan Syed, CEO.
11. Agency Snapshot: We are a specialist design consultancy offering design/strategy-based solutions for corporate identity and brand development, brand(ed) experiences, ambient design for corporate and retail, user experience, packaging, editorial design, communication and content design. Our CEO is a design and creative consultant and an NLP certified life-coach, who brings a unique hybrid-design expertise. His experience covers 25+ years of delivering award-winning communication solutions for top tier local and multinational brands at his former agency, Adcom Leo Burnett/ Zenith, where he was Creative Director and later Chief Innovation Officer.
12. Total Revenue: Not given.
IG SQUARE
1. Top 5 Brands in Terms of Collateral
• Spotify
• Aljalil Developers
• Kashmir Oil
• Nishat Sutas
• Emirates Airlines
2. Revenue As A % Of Your Agency’s Top 5 Brands: 55%.
3. Five New Clients Acquired
• CCL healthcare
• Panther Tyres
• Four Brothers
• Emirates
• Spotify
4. Breakdown of Business According to Media
• TV: 75%
• Digital: 20%
• Print: 5%
8. Awards: None.
9. Year Established: 2020.
10. Staff Strength: 40.
11. Affiliation: IPG Mediabrands (2022) and represent (UM) Universal McCann.
12. Offices and Locations: Karachi and Lahore.
13. Name of Agency Owner(s) And Other Principals: Muhammad Sarwar Khan, Director & CEO and Adnan Shaikh, Director & COO.
14. Agency Snapshot: It is no longer about the cheapest spot and we are trying to change the conversation in order to help our business partners future proof their brands. The role of data, personalised content and immersive technologies is even more important today. Consumer behaviour is changing and brands need to evolve and adapt to survive. We help clients succeed by creating meaningful end-to-end experiences for their consumers and win hearts in culture, minds in community and wallets in commerce. We break down traditional funnel-thinking into agile, fluid consumer journeys that reach consumers where they are. We build strategic relationships and believe the only way to improve is by growing together.
15. Total Revenue: Not given.
ISHTEHARI
1. Top 5 Brands in Terms of Collateral
• Unilever
• Abbott
• Meta Networks
• Castrol Pakistan
• Khushhali Microfinance Bank
2. Revenue As A % Of Your Agency’s Top 5 Brands: Not given.
3. Five New Clients Acquired
• Careem
• Shan Foods
• National Foods
• GreenO
• Fifth Pillar
4. Breakdown of Business According to Media:
• Digital: 51%
• Traditional/mainstream: 49%.
5. Awards
Effie Awards Pakistan 2022
i. Automotive, Gold – Master Changan Motors.
6. Year Established: 2011.
7. Staff Strength: 26.
8. Affiliation: None.
9. Offices and Locations: Karachi and Islamabad.
10. Name of Agency Owner(s) And Other Principals: Syed Iftikhar Alam, Director, Umair Kazi, Director and Tariq Khan, Director.
11. Agency Snapshot: We helps advertising suck less. As an agency we are an ever-evolving experiment. We have pivoted our core service set thrice in the last decade and have distilled our essence to: Different for Better. We think laterally and believe (with childlike naiveté) that anything is possible in Pakistan given enough willpower (and funds). We have built up a reputation as a ‘wildcard’ entry in every pitch we are invited to. We have a no-kickback policy (defaulting our difficulty setting in Pakistan to ‘high’) and believe in old-fashioned ideals like starting and ending the work day on time and clearing dues promptly. We are on track to open our first international outpost.
12. Total Revenue: Not given.
JWT|GREY
1. Top 5 Brands in Terms of Collateral
• PTML Group (Ufone/PTCL)
• P&G
• CBL
• GSK
• Unilever
2. Revenue As A % Of Your Agency’s Top 5 Brands: 60%.
3. Five New Clients Acquired
• Hilal Foods
• Shalimar Foods
• Lifebuoy Shampoo
• Supreme
• USAID
4. Breakdown of Business According to Media
• TV: 50%
• Digital: 30%
• Print: 10%
• Radio: 5%
• Others: 5%
5. Awards
Effie Awards Pakistan 2021
i. Topical Marketing Crises Response, Bronze – Lipton
Effie Awards Pakistan 2022
ii. Packaged Foods, Bronze – Blue Band
6. Year Established: 2001.
7. Staff Strength: 83.
8. Affiliation: WPP.
9. Offices and Locations: Karachi, Islamabad and Lahore (remote).
10. Name of Agency Owner(s) And Other Principals: Sara Koraishy, CEO and Talha Ehtesham, Country Finance Director.
11. Agency Snapshot: Our people are what makes us special and why we aim to build a culture where people feel they belong and can bring their true selves to work. As a creative transformation company, our purpose is to build better futures for our people, planet, clients, and communities. The Grey and the WPP Network Diversity and Inclusion programmes include initiatives focusing on people development. JWT|GREY is not only deeply networked but fully audited and SOX compliant. Our borderless way of working enables us to tap into resources and offices across regions, using specific office strengths to enhance our category understanding and provide solutions tailored to our client’s needs. We are confident of the quality of work we produce, of our transparent way of working and the integrity of our entire team, enabling us to secure new business.
12. Total Revenue: Not given.
KREATIVE SPARKS
1. Top 5 Brands in Terms of Collateral
• Jazz
• Olivia Cosmetics
• Meezan Group
• EU Cream
• Getz Pharma
2. Revenue As A % Of Your Agency’s Top 5 Brands: 70%.
3. Five New Clients Acquired
• KIA Motors Society
• SnackVideo Official
• Wah Snacks
• Metro Group
• Bin Riaz Cotton Empire
4. Breakdown of Business According to Media:
• Digital and PR: 100%
5. Awards: None.
6. Year Established: 2014.
7. Staff strength: 20.
8. Affiliation: None.
9. Offices and Locations: Karachi and Sharjah.
10. Name of Agency Owner(s) And Other Principals: Shezil Pervez, Co-Founder and Muneeza Amirali, Co-founder.
11. Agency Snapshot: Storytellers. Dreamers. Makers. We believe in the power of collaborative storytelling to drive impact and change minds. Coming from different walks of life, our team is united by our singular culture that make us a great place to be. We recognise and apply the moral and strategic value of cultural inclusiveness. Our company values are: be passionate, be curious, win excellence and be a learnoholics.
12. Total Revenue: Rs 33 million.
LATITUDE
1. Top 5 Brands in Terms of Collateral
• Daraz
• Tetra Pak
• OctaFX
• Zong
• Master Changan Motors
2. Revenue As A % Of Your Agency’s Top 5 Brands: 90%.
3. Five New Clients Acquired
• OctaFX
• Zong
• YAP
• Taro
• Johnny & Jugnu
4. Breakdown of Business According to Media
• Digital: 60%
• Print: 30%
• Radio/TV: 5%
• Others: 5%
5. Awards: None.
6. Year Established: 2010.
7. Staff Strength: 15.
8. Affiliation: Grayling Global (Since 2012).
9. Offices and Locations: Lahore and Islamabad.
10. Name of Agency Owner(s) And Other Principals: Nusrat Jamil, Chairperson, Omar Jamil, CEO/partner and Saad Zaidi CEO/partner.
11. Agency Snapshot: Our staff are a mix of experienced and junior professionals, with backgrounds in journalism, corporate communications, finance, fashion and events. We are independent with a global reach and supported by our international affiliate, as well as international media and agency contacts. Our values include loyalty, creativity, customer service, original content, and unrivalled relationships. Our forte is content development and client servicing, with special focus on thought leadership. We have run successful advocacy campaigns aimed at shifting public opinion. We have worked with telecommunications, technology, FMCG companies and start-ups. Our vision is to ensure best-in-class, results-oriented PR and communications services. We identify the best tools to disseminate our clients’ message.
12. Total Revenue: Not given.
MINDSHARE
1. Top 5 Brands in Terms of Collateral
• Unilever
• Pepsi
• CBL
• Dalda
• Qarshi
2. Revenue As A % Of Your Agency’s Top 5 Brands: Not given.
3. Five New Clients Acquired
• Proton
• Peugeot
• Image
• Emaar
• Daraz
4. Breakdown of Business According to Media
• TV: 75%
• Digital: 17%
• Print: 5%
• Radio: 2%
• OOH: 1%
5. Awards
Campaign Asia 2021
i. Agency of the Year
ii. Young Achiever of the Year
6. Year Established: 1999.
7. Staff Strength: 103.
8. Affiliation: None.
9. Offices and Locations: Karachi and Lahore.
10. Name of Agency Owner(s) And Other Principals: Agha Zohaib, Agency Head.
11. Agency Snapshot: We are a global media services company of 10,000 people across 86 countries united by a desire to drive growth for our clients. Our values are built on energy, empathy and impact. Our global family includes people from every culture and every specialist skill, bonded by shared values. We move fast with intent, challenge, inspire and ensure our ideas and solutions are the best they can be.
12. Total Revenue: Rs 14.2 billion.
M&C SAATCHI WORLD SERVICES PAKISTAN
1. Top 5 Brands in Terms of Collateral
• Foreign Commonwealth & Development Office (FCDO)
• United Nations Offices
• Volka Food
• World Bank Projects
• Government of Pakistan
2. Revenue As A % Of Your Agency’s Top 5 Brands: 11%.
3. Five New Clients Acquired
• UN Women
• UNICEF
• GIZ – Labor First
• Meta
• Volka Food
4. Breakdown of Business According to Media:
• TV: 39%
• Print: 11%
• Digital: 10%
• Radio: 5%
• Others: 35%
5. Awards: None.
6. Year Established: Entered Pakistan in partnership with a local agency in 2008. In 2013, M&C Saatchi World Services Pakistan was incorporated as an independent “Private Limited Company” in Pakistan.
7. Staff Strength: 50+.
8. Affiliation: M&C Saatchi World Services Pakistan is a subsidiary of MandC Saatchi LLP UK.
9. Offices and Locations: Karachi, Lahore and Islamabad.
10. Name of Agency Owner(s) And Other Principals: Imran Irshad, CEO and Director.
11. Agency Snapchat: Our purpose is to navigate, create and lead meaningful change. Our work culture is inclusive and globally connected through a system of HR and mentoring and training. We major on specialism, including connected creativity, behaviour change communications, transformative brand experience and innovation, data driven transformation, performance marketing and passion marketing.
12. Total Revenue: Rs 521.7 million (Unaudited).
MAXSELL ASSOCIATES
1. Top 5 Brands in Terms of Collateral
• Hashmi Surma
• Hashmi Ispaghol
• Maaza Mango Juice
• Phoenix Batteries
• Pakola
2. Revenue As A % Of Your Agency’s Top 5 Brands: Not given.
3. Five New Clients Acquired: Not given.
4. Breakdown of Business According to Media
• TV: 40%
• Print: 25%
• Radio: 20%
• Others: 15%
5. Awards: None.
6. Year Established: 1978.
7. Staff Strength: 6.
8. Affiliation: None.
9. Offices and Locations: Karachi.
10. Name of Agency Owner(s) And Other Principals: Jiwat Vaswani, Chairman, Ali Jiwat, CEO and Shankar Vaswani, Director.
11. Agency Snapshot: We are a marketing-driven creative agency. We combine the creative skills of a design studio, the marketing savvy of an advertising agency, the business sense and marketing expertise of an associate firm and the technical capabilities of cutting-edge multimedia, video production and internet development firm. We bring a fresh approach and maximum return to any marketing effort. We provide an environment that fosters strategic thinking and creativity by using a seamless interface between account services and creativity, resulting in extremely time and cost-efficient products for clients.
12. Total Revenue: Not given.
MCM ADVERTISING
1. Top 5 Brands in Terms of Collateral
• Fuji Films
• Dow Insecticides/Pesticides (Lorsban and Roger)
• Prevenar (Childcare Vaccination)
• Painless without Pills (Martin Dow)
• A Voice to Lead (B. Braun)
2. Revenue As A % Of Your Agency’s Top 5 Brands: Not given.
3. Five New Clients Acquired
• Medics Pakistan
• Healthcare Devices Association of Pakistan (HDAP)
• B. Braun Pakistan
• DHA Suffa University
• Himmel Pharma
4. Breakdown of Business According to Media
• Print: 25%
• TV: 20%
• Radio: 20%
• Digital: 20%
• Others: 15%
5. Awards: None.
6. Year Established: 1964.
7. Staff Strength: 35+.
8. Affiliation: Strategic Partnership with FCB Health Network.
9. Offices and Location: Karachi, Lahore and Rawalpindi.
10. Name of Agency Owner(s) And Other Principals: Mahmood Parekh, CE and Amber Marfani, Director Marketing.
11. Agency Snapshot: We are one of the most experienced agencies in Pakistan. We introduced specialisation in healthcare and agricultural marketing. Our direct marketing capabilities provide a targeted and personalised approach to help grow businesses in a cost-effective and efficient way. We are driven by a combination of world-class capabilities and fully integrated solutions delivered across the entire marketing services spectrum. We have a rich legacy of helping brands win and grow through creativity and innovation. We have expertise in PR, advertising and consulting.
12. Total Revenue: Not given.
MEDIA MATTERS
1. Top 5 Brands in Terms of Collateral
• Telenor
• PUBG MOBILE
• Pakistan State Oil
• Unilever
• Telenor Microfinance Bank
2. Revenue As A % Of Your Agency’s Top 5 Brands: 40%.
3. Five New Clients Acquired
• Foodpanda
• Paymob
• State Life Insurance
• Oil & Gas Development Company
• Pakistan Petroleum
4. Breakdown of Business According to Media
• Digital: 45%
• Print: 20%
• TV: 20%
• Radio: 5%
• Others: 10%
5. Awards: None this fiscal year.
6. Year Established: 2009.
7. Staff Strength: Not given.
8. Affiliation: Grayling.
9. Offices and Location: Karachi, Lahore and Islamabad.
10. Name of Agency Owner(s) And Other Principals: Aleem Durrani, CEO, Natasha Durrani, Executive Director.
11. Agency Snapshot: We are one of the leading PR consultancy firms in Pakistan. We have a diverse portfolio of blue-chip and multinational clients, including telecom, IT, energy, financial services, FMCG, startups and public sector companies. We challenge conventional thinking by delivering campaigns that shift attitudes and mould opinions. Our strategy and evaluation functions ensure we hit the mark and deliver ROI. From fully integrated solutions to standalone initiatives, we deliver to our clients in line with their corporate objectives.
12. Total Revenue: Not given.
MEDIA PULSE
1. Top 5 Brands in Terms of Collateral
• Habib Oil Mills
• General Tyre Pakistan
• Bank AlFalah
• Pfizer Pakistan
• Matco Foods
2. Revenue As A % Of Your Agency’s Top 5 Brands: 45%.
3. Five New Clients Acquired
• Pakistan Stock Exchange
• Wyeth Pakistan
• Metromilan Company
• Viral Nation
• Oil Companies Advisory Council
4. Breakdown of Business According to Media
• TV: 50%
• Print: 25%
• Digital: 15%
• Radio: 10%
5. Awards: None received in this fiscal year.
6. Year Established: 2005.
7. Staff Strength: Not given.
8. Affiliation: None.
9. Offices and Locations: Karachi, Lahore and Islamabad.
10. Name of Agency Owner(s) And Other Principals: Aleem Durrani, CEO.
11. Agency Snapshot: We are among the top national media buying houses in Pakistan. We have facilitated growth and visibility for diverse organisations across the country while creating a resilient brand image for ourselves. We incorporate data driven insights and state of the art tools to help brand develop.
12. Total Revenue: Not given.
MESSAGE COMMUNICATIONS
1. Top 5 Brands in Terms of Collateral
• Atlas Honda
• Forman Christian College
• Sui Northern Gas Pipelines
• Bank of Punjab
• Tehzeeb Bakers
2. Revenue As A % Of Your Agency’s Top 5 Brands: 70%.
3. Five New Clients Acquired
• Fatima Memorial Hospital
• Evercare Hospital
• Save the Children
• Popular Pipes
• Higher Education Commission
4. Breakdown of Business According to Media
• Digital: 60%
• TV: 20%
• Print: 10%
• Others: 10%
5. Awards
i. 100 CEOs Award 2021.
6. Year Established: 2000.
7. Staff Strength: 56.
8. Affiliation: None.
9. Offices and Location: Lahore, Islamabad, Karachi and Peshawar.
10. Name of Agency Owner(s) And Other Principals: Sohail Aziz, CEO.
11. Agency Snapshot: We are a full-fledged, fully equipped advertising agency. Our clients span the government, commercial, education and development sectors. We are committed to identifying and overcoming key challenges so that clients can reach their full potential. Our objective is to bring new dimensional advertising to clients who see value in what we do.
12. Total Revenue: Rs 300 million.
MULLENLOWE RAUF GROUP
1. Top 5 Brands in Terms of Collateral: Not given.
2. Revenue As A % Of Your Agency’s Top 5 Brands: 50%.
3. Five New Clients Acquired
• DKT
• Hilal Foods
• K-Solar
• University of Lahore
4. Breakdown of Business According to Media: Not given.
5. Awards:
Effie Awards Pakistan 2021
i. Sustained Success, Gold – Surf Excel
ii. Seasonal Marketing, Gold – Surf Excel
iii. Topical Marketing Current, Gold – Surf Excel
iv. Topical Marketing Crises Response, Gold – Lifebuoy
v. Positive Change Social Good Brands, Bronze – Lifebuoy
vi. Personal Care, Bronze – Lifebuoy
vii. Household Supplies and Services, Bronze – Sunlight
viii. David vs Goliath, Bronze – Lucky Motors (Kia Sportage)
ix. Seasonal Marketing, Bronze – Ontex Pakistan
x. Branded Content, Silver – EFU Life Assurance
Effie Awards 2022
xi. Personal Care, Bronze – Glow & Lovely.
6. Year Established: 1951.
7. Staff Strength: 90.
8. Affiliation: MullenLowe Group is our most recent re-brand (2016).
9. Offices and Location: Karachi and Lahore.
10. Name of Agency Owner(s) And Other Principals: Khalid Rauf, Chairman and CEO, Aamir Khwaja, Group COO and Naveed Minhas, GM, Lahore.
11. Agency Snapshot: We are privileged to work with the nation’s leading organisations, including Unilever, Dalda Foods, EFU Life Assurance, MCB Bank Hilal Foods and the Lucky Motor Corporation (KIA) to name a few. As an agency of the future, we are committed to understanding, seeking out and delivering solutions for our clients and ensure they stay ahead in the communication game. We believe an agency should not be defined by silos. Our teams work together to deliver hyper-bundled solutions across a diversity of platforms and communication disciplines. We are able to access the best in global learning and strategic industry knowledge through our network, yet remain grounded in local culture. This makes for award-winning creative communication that is effective from a business perspective.
12. Total Revenue: Not given.
NUTSHELL COMMUNICATIONS
1. Top 5 Brands in Terms of Collateral
• Engro Corporation
• K-Electric
• FrieslandCampina Engro Pakistan
• TCS
• Martin Dow
2. Revenue As A % Of Your Agency’s Top 5 Brands: 70%.
3. Five New Clients Acquired
• S&P Global
• SAP
• Faysal Bank
• NdcTech
4. Breakdown of Business According to Media:
• TV: 50%
• Digital: 30%
• Print: 10%
• Radio: 5%
• Others: 5%
5. Awards:
BSV Blockchain Association 2021: Global Visionary Award for Global Connectivity of Businesses and Communities.
6. Year Agency Established: 2021.
7. Staff Strength: 45.
8. Affiliation: None.
9. Offices and Location: Karachi, Lahore, and Islamabad.
10. Name of Agency Owner(s) And Other Principals: Muhammad Azfar Ahsan, Founder and CEO, Usman Yousuf, Director and Rabia Ahmad, Director and COO.
11. Agency Snapshot: Our philosophy is to go beyond expectations. We do by strategizing and analysing the needs of our clients and then taking a deep dive into new ideas and best practices. We are proud of our ability to cater to every aspect of our clients’ communication needs. Our greatest strength is relationships, networking, and strategic engagements. We are proud of our team’s diversity of backgrounds because we believe that an eclectic mix is best positioned to design and create scope for disruption. We believe in the power of dreams and we have the infrastructure to make it happen.
12. Total Revenue: Not given.
THE PASSAGE PR
1. Top 5 Brands in Terms of Collateral
• Bayer
• National Foods
• Oppo
• Oracle
• Sepia Solutions
2. Revenue As A % Of Your Agency’s Top 5 Brands: Not given.
3. Five New Clients Acquired
• Haleon
• Engro Energy
• National Foods
• Philip Morris International
4. Breakdown of Business According to Media: Not given.
5. Awards: None.
6. Year Established: 2000.
7. Staff Strength: 25.
8. Affiliation: MC Group.
9. Offices and Locations: Karachi and Islamabad.
10. Name of Agency Owner(s) And Other Principals: Saleem Mahmood, Chief Executive Officer, Muhammad Aqil, Director Operations and Strategy, Naveed Baig, Director Media Relations.
11. Agency Snapshot: Our vision is to help clients achieve their reputation management goals and strategic communications objectives. Our experienced team provides strategic counsel, creative solutions and, responsive services. Our strategic approach towards traditional and emerging media helps clients convey their message to the target audiences in the most efficient manner. We have one of the broadest portfolios of clients among PR agencies in Pakistan. We are a reliable and trusted name in the industry. We have achieved this by living up to our core values which seek excellence, transparency and integrity and a focus on our clients’ objectives.
12. Total Revenue: Not given.
PRESTIGE COMMUNICATIONS
1. Top 5 Brands in Terms of Collateral
• HBL
• Jubilee Insurance
• HBL Microfinance Bank
• Emirates Airline
• GSK
2. Revenue As A % Of Your Agency’s Top 5 Brands: Not given.
3. Five New Clients Acquired:
• HBL Microfinance Bank
• State Bank of Pakistan
4. Breakdown of Business According to Media:
• TV: 60%
• Digital: 20%
• Print: 5%
• Radio: 5%
• Others: 10%
5. Awards:
Pakistan Digital Awards 2021
i. Best Social Media Campaign, Facebook – Jubilee Life Insurance
ii. Best Digital Campaign of the Year, Small Budget – Jubilee Life Insurance.
6. Year Established: 1960.
7. Staff Strength: 45.
8. Affiliation: None.
9. Offices and Location: Karachi.
10. Name of Agency Owner(s) And Other Principals: Ahmed Jamal Mir, Ahmad Kamal Mir.
11. Agency Snapshot: We turn products into brands and consumers into fans. We are result-oriented and believe in staying true to the brand. We challenge ourselves and our clients and go the extra mile to produce the best possible results. We are not just ad makers and executrs, we are problem solvers and thinkers.
12. Total Revenue: Not given.
RED COMMUNICATION ARTS
1. Top 5 Brands in Terms of Collateral
• Nestlé
• PEL
• United Industries
• Finca Microfinance Bank
• L’Oreal
2. Revenue As A % Of Your Agency’s Top 5 Brands: 86%.
3. Five New Clients Acquired:
• Nestlé Professionals
• Eminent Holding
• Midcity Housing
• Maple Leaf Cement
• MoltyFoam (project basis)
4. Breakdown of Business According to Media: Not given.
5. Awards
Effie Awards Pakistan 2022
i. Renaissance, Silver – Nescafe
ii. Youth Marketing, Silver – NESCAFÉ
Blockquote
Marketing 2.0 Dubai 2022
iii. Best Company Award, Outstanding Leadership Award – Sabene Saigol, CEO.
6. Year Established: 1996.
7. Staff Strength: 104.
8. Affiliation: Publicis Groupe since 2007.
9. Offices and Location: Lahore and Karachi.
10. Name of Agency Owner(s) And Other Principals: Sabene Saigol, CEO and Syed Hammad Hasan, COO.
11. Agency Snapshot: In 1996, starting an advertising agency wasn’t just an opportunity that presented itself, rather it was a compulsion to bring global practices and disruptive creative work to Pakistan. We started with a clear vision to be a full-service ad agency that would fill the gap that existed in the market: the creativity gap. Several agencies have thrived in this volatile industry but didn’t believe in the evolution of time and were unable to tap into the opportunities of the digital world. On the contrary, we have shown consistency in our performance by maintaining a high standard of creative output and believing in a unique, empathetic and revolutionary leadership style. Investing in the right resources, letting a healthy work culture thrive, exploring the digital landscape and maintaining a balanced relationship with clients have put us on this path of growth and recognition. Believing in the power of creativity is easy, but believing in the evolution of creativity is what takes us forward.
12. Total Revenue: Rs 219.3 million.
SPECTRUM VMLY&R
1. Top 5 Brands in Terms of Collateral
• Colgate Toothpaste
• Bonus Detergent
• Max Surface Care
• Brite Detergent
• Caltex Delo & Caltex Havoline
2. Revenue As A % Of Your Agency’s Top 5 Brands: 84%.
3. Five New Clients Acquired:
• Punjab Human Capital Investment Project (PHCIP)
• Ajinomoto Lakson
• Food Valley - Wah Snacks
• SHMA Consulting
• Kernelpop
4. Breakdown of Business According to Media:
• TV: 63%
• Digital: 3%
• Print: 2%
• Radio: 1%
• Others: 31%
5. Awards: None.
6. Year Established: 1978.
7. Staff Strength: 99.
8. Affiliation: VMLY&R, since 1995.
9. Offices and Location: Karachi and Islamabad.
10. Name of Agency Owner(s) And Other Principals: Shahnoor Ahmed, Chairman and CEO. Zohra Yusuf, Chief Creative Officer and Omar Ahmed, Head of Digital.
11. Agency Snapshot: We have brought the tapestry of Pakistan’s rich and diverse cultural heritage to life by creating connected brands – brands that live in people’s lives. We have crossed many milestones – from acquiring experience in diverse businesses to grooming young talent. From winning the trust of clients to winning Awards, we have made a mark on advertising in Pakistan. We believe in balancing our growth in the consumer, corporate and public sectors with an equal emphasis on social marketing. We have set industry benchmarks that distinguish us from other agencies. They include choosing to remain a full-fledged advertising agency offering a full range of conventional and digital services. We have a steady growth record and a flawless reputation in fiscal matters.
12. Total Revenue: Rs 174 million.
STARCREST COMMUNICATIONS
1. Top 5 Brands in Terms of Collateral
• Haier
• Hayat Kimya
• Molfix & Molped
• Oppo
• Happilac Paints
2. Revenue As A % Of Your Agency’s Top 5 Brands: 60%.
3. Five New Clients Acquired:
• Haier
• SnackVideo
• Seedcreed – Barwaqt
• Reon Energy
• Powerplus
4. Breakdown of Business According to Media:
• TV: 77%
• Digital: 19%
• Radio: 3%
• Print: 1%
5. Awards
Effie Awards Pakistan 2022
i. Seasonal Marketing, Gold – Amreli Steels
Pakistan Digital Award 2022
ii. Jury Award, Campaign of the Year – Amreli Steels
iii. Best Digital Campaign, LinkedIn – Amreli Steels; Best Digital Marketing Communication – Amreli Steels.
6. Year Established: 2006.
7. Staff Strength: 45.
8. Affiliation: None.
9. Offices and Location: Karachi, Lahore and Islamabad.
10. Name of Agency Owner(s) And Other Principals: Zameer Siddique Qureshi, CEO and Founder, Saima Qureshi.
11. Agency Snapshot: We are a 360-degree ad agency providing digital, creative and media excellence. We foster a people-centric and inclusive culture laser-focused on achieving exponential growth for our two most valuable assets; our clients and our employees. The secret to our upwards trajectory is our curiosity about the world, how advertising is evolving and our eagerness to stay ahead of the curve. This helps us deliver dynamic communication, break the clutter and engage consumers in a meaningful way. We are now going full-throttle towards focusing on digital-first brands.
12. Total Revenue: Rs 1.45 billion.
SYNERGY ADVERTISING
1. Top 5 Brands in Terms of Collateral
• State Bank of Pakistan
• KFC
• Hyundai
• Habib Metropolitan Bank
• Bill & Melinda Gates
2. Revenue As A % Of Your Agency’s Top 5 Brands: 48%.
3. Five New Clients Acquired
• State Bank of Pakistan
• State Life
• NIT
• ICMA
• Bill &Melinda Gates
4. Breakdown of Business According to Media:
• TV: 38%
• Digital: 27%
• Print: 13%
• Radio: 8%
• OOH: 5%
• Others: 9%.
5. Awards: None.
6. Year Established: 1999.
7. Staff Strength: 230.
8. Affiliation: Dentsu since 2012.
9. Offices and Location: 2 in Karachi, Lahore and Islamabad.
10. Name of Agency Owner(s) And Other Principals: Ahmed Hussain Kapadia, Chairman and CEO.
11. Agency Snapshot: We are a universe of internally integrated units specialising in their respective fields of communication. Synite (Digital Agency of the Year 2022 and winner of two Effie Awards and seven other titles), Synchronize (a top media buying house) Syntax Communications (Pakistan’s leading PR agency), Synergyzer (Pakistan’s premier source of news from the advertising and marketing industries) and Brandsynario (an online social updates platform featuring brand stories and marketing opinion). Ready to face challenges and brave enough to embrace change, we are pushing the boundaries of creativity every step of the way.
12. Total Revenue: Not given.
SYNITE DIGITAL
-1. Top 5 Brands in Terms of Collateral
• KFC
• Standard Chartered Pakistan
• Junaid Jamshed
• Pak Suzuki
• Habib Metro
2. Revenue As A % Of Your Agency’s Top 5 Brands: 64%.
3. Five New Clients Acquired:
• Roche Diagnostics
• Roche Accu-Chek
4. Breakdown of Business According to Media:
• Digital: 100%.
5. Awards:
Pakistan Digital Awards 2021
i. Short Web Video – Suzuki
ii. Best Social Media Campaign Twitter – Pakistan Stock Exchange
iii. Best Social Media Campaign Facebook – Diner Clothing
Pakistan Digital Awards 2022
iv. Digital Agency of the Year
v. Digital Trade Award – Domino’s
vi. Best Social Media Campaign Facebook – Shell
vii. Best CSR Campaign – KFC Pakistan
viii. Best Digital Campaign of the Year Small Budget – Faysal Bank
ix. Best E-Commerce – Faysal Bank
x. Short Web Video – Suzuki
Effie Awards Pakistan 2022
xi. Marketing Disrupter, Bronze – Pak Suzuki Online Gala.
6. Year Established: Synite: 2014, Synite Digital: 2018.
7. Staff Strength: 65.
8. Affiliation: Dentsu.
9. Offices and Location: Karachi, Lahore and Islamabad.
10. Name of Agency Owner(s) And Other Principals: Ahmed Hussain Kapadia, Chairman & CEO and Manahil Ahmed Kapadia, Director.
11. Agency Snapshot: We believe in empowering our people and encouraging ownership among our e-map. We are data-driven, creative led and technologically enabled. We provide solutions to all marketing problems, from performance marketing to creative marketing, acing social media tech and development. We are not just an agency; we are digital media partners.
12. Total Revenue: Not given.
WALNUT COMMUNICATIONS
1. Top 5 Brands in Terms of Collateral
• Foodpanda (launch of Pau Pau and Rider Rally)
• EBM: Sooper Soft Bakes
• 7UP Strawberry Lemonade
• Pepsi (New Stronger Taste)
• Lipton Chai Chahiye Jingle 2.0
2. Revenue As A % Of Your Agency’s Top 5 Brands: 75%.
3. Five New Clients Acquired:
• Foodpanda
• Lifebuoy
• 7Up
• Pepsi
4. Breakdown of Business According to Media:
• Digital: 80%
• On-ground: 20%.
5. Awards:
Effie Awards Pakistan 2022
I. Fashion, Silver – The Veil of Care
II. Media Innovation, Gold – The Veil of Care
III. New Product and Services, Gold – Smile, Happiness starts with a Smile
IV. Positive Change, Social Good Brands/Products, Silver – The Veil of Care
V. Seasonal Marketing Products, Bronze – Sooper Dua-e-Shukr
VI. Grand Prix – The Veil of Care
VII. Media Innovation Gold, Generation/Greenstar; Grand Prix – The Veil of Care.
6. Year Established: 2015.
7. Staff Strength: 25.
8. Affiliation: None.
9. Offices and Location: Karachi.
10. Name of Agency Owner(s) And Other Principals: Samra Muslim, Chief Nut/CEO, Kamil Hameed Bhatti, COO and Shafaq Tariq, GM.
11. Agency Snapshot: We are a full-fledged marketing and PR agency working with corporate and consumer clients, providing PR strategies and solutions, influencer marketing, media and event management to local and global clients. Our motto is: in a fast paced and always-on digital world, create clutter breaking work. We have a hustling culture and we stop. We are experimental thinkers and love creating and executing never done before ideas, while taking risks (after thorough research). We cultivate the growth of ideas as well as that of employees, inspiring them to do their best and be creative.
12. Total Revenue: Rs 11 million.