Campaign Register (July-August 2022)
The following entries were sent in by advertising agencies to Aurora, for the September-October 2022 print issue:
Client: Candy
Brand: Candy Air Conditioner
Brief: Launch Candy Air Conditioner in Pakistan
Creative Agency: Golden Circle Advertising
Media Agency: Starcrest
Digital Agency: IO Digital
Creative Team: Naeem Raza, Sherjeel Rehman
Account Team: Mehreen Arjumand Almas
Media: OOH, Digital, POSM
Client: DWP Home
Brand: Gree Electric
Brief: Eid Discount Campaign
Creative Agency: Firebolt63
Digital Agency: Chameleon
Creative Team: Gohar Gohram, Ayesha Jannat
Account Team: Zuhair Ahmad
Media: Social Media
Client: Eighteen by ORA
Brand: The Heights
Brief: Promote trail for Eighteen Heights as a premium lifestyle destination
Creative Agency: Golden Circle Advertising
Media Agency: Time & Space
Digital Agency: Golden Circle Advertising
Creative Team: Zara Bangash, Naeem Raza, Shargeel Zafar
Account Team: Mehreen Arjumand Almas
Media: OOH, Print, Digital, TVC
Client: Ghandhara Tyre & Rubber
Brand: GTR Tyre
Brief: Rebrand GTR Tyre
Creative/Digital Agency: CreativeCom/Media Matters
Media Agency: Media Pulse
Creative Team: Ehmer Kirmani, Laur Barbu, Shakeel Qureshi, Hasita Rai, Imran Uddin
Marcom Consultant: Aleem Durrani, Mahmood Nanji
Account Team: Adeel Raza, Masood Mehmood, Abeer Ansari
Media: TV, Print, OOH, Digital
Client: Haier Pakistan
Brand: Digital Inverter Refrigerator
Brief: Launch the Haier Digital Inverter Refrigerator
Creative Agency: Golden Circle Advertising
Media Agency: Starcrest
Digital Agency: IO Digital
Creative Team: Naeem Raza, Asif Javed, Sherjeel Rehman
Account Team: Mehreen Arjumand Almas
Media: OOH, Digital, TV, Print, POSM
Client: Haier Pakistan
Brand: Haier Inverter Air Conditioner
Brief: Promote the Haier Digital Inverter Series
Creative Agency: Golden Circle Advertising
Media Agency: Starcrest
Digital Agency: IO Digital
Creative Team: Naeem Raza, Asif Javed, Sherjeel Rehman
Account Team: Mehreen Arjumand Almas
Media: OOH, Digital, Print, TV, POSM
Client: Haleeb Foods
Brand: Tropico
Brief: Launch Tropico to young Pakistanis
Creative Agency: Golden Circle Advertising
Media Agency: Mediacom
Digital Agency: Golden Circle Advertising
Creative Team: Zara Bangash, Asif Javed, Khadija Atta
Account Team: Mehreen Arjumand Almas, Khurram Ali
Media: POSM, OOH, TVC, Digital
Client: Hamdard Laboratories (Waqf) Pakistan
Brand: Rooh Afza
Brief: Promote consumption in Summer
Creative Agency: Blitz Advertising
Media Agency: Blitz (Spark)
Digital Agency: Blitz Advertising
Creative Team: Shakeeb Faruqui, Muzammil Ibrahim, Zahid Ali, Adeel Siddiqui, Kamran Khan, Laraib Leghari, Hassan Siddiqui, Mansoor Khan, M. Sadin Ali, Muhammad Shujauddin
Account Team: Ammar Anwer, Sehrish Roshan Ali, Zeeshan Tahir, Nile Abdullah, Osama Saleem
Media: OOH, Print, Digital, TVC
Client: Hamdard Laboratories (Waqf) Pakistan
Brand: Rooh Afza Go
Brief: Launch Rooh Afza Go
Creative Agency: Blitz Advertising
Media Agency: Blitz (Spark)
Digital Agency: Blitz Advertising
Creative Team: Shakeeb Faruqui, Muzammil Ibrahim, Zahid Ali, Adeel Siddiqui, Kamran Khan, Laraib Leghari, Hassan Siddiqui, Mansoor Khan, M. Sadin Ali, Muhammad Shujauddin
Account Team: Ammar Anwer, Sehrish Roshan Ali, Zeeshan Tahir, Nile Abdullah, Osama Saleem
Media: OOH, Print, Digital, TVC
Client: Honda Atlas Cars Pakistan
Brand: Honda Civic
Brief: Launch the new Honda Civic model
Creative Agency: Golden Circle Advertising
Media Agency: Golden Circle Advertising
Digital Agency: Golden Circle Advertising
Creative Team: Naeem Raza and Asif Javed
Account Team: Mehreen Arjumand Almas, Zain Ashraf
Media: OOH, Print, POSM, digital
Client: McDonald’s Pakistan
Brand: McDonald’s
Brief: Celebrate Pakistan’s 75th Independence Day
Creative Agency: Manhattan Communications
Digital Agency: Manhattan Communications
Creative/Digital/Account Team: Team Manhattan
Media: In-Store Branding, Digital
Client: McDonald’s Pakistan
Brand: McDonald’s
Brief: Create recall for the love of delicious McDonald’s Crispy Chicken
Creative/Digital Agency: Manhattan Communications
Creative Team: Adeeba Khan, Sharjeel Ahmed, Yasir Aslam, Shahzeb Ahmed, Ahmed Hassan, Rafay A. Khan
Account Team: Tehmina Siddiqi, Shahbaz Mirza, Muhammad Nivyan Rehmani
Digital Team: Faraz A. Khan, Shumaila Firdous, Asher Khan, Sarim Fahim, Maha Fasihi, Arsalan H. Qureshi
Media: In-Store Branding, Digital
Client: National Academy of Performing Arts
Brand: Betaali Prem Katha
Brief: Promote Betaali Prem Katha
Creative Agency: Ishtehari
Media Agency: Ishtehari
Creative Team: Umer Tahir, Haroon Rasheed, Omer Kamran
Account Team: Daniyal Pirani
Client: Pakistan Fruit Juice
Brand: Hico Ice Cream
Brief: Promote 70 years of Hico
Creative Agency: Firebolt63
Digital Agency: Chameleon
Creative Team: Noreen Omer, Gohar Gohram
Account Team: Zubair Ellahi
Media: Social Media
Client: Rafiq Engineering
Brand: Royal Fans
Brief: Target women as decision makers
Creative/Digital Agency: Manhattan Communications
Media Agency: Oktopus
Media: TV, Radio, OOH, Digital
Client: Shan Foods
Brand: Shoop Noodles
Brief: Promote Shoop’s 24/7 live stream Lofi Beats
Creative Agency: Ishtehari
Digital Agency: Ishtehari
Creative Team: Jawwad Firdous, Haroon Rasheed, Umair Kazi, Wasay Qureshi
Account Team: Shikha Chawla
Client: Stylo Shoes
Brand: Stylo Shoes
Brief: Launch the Stylo Summer Collection
Creative Agency: Golden Circle Advertising
Media Agency: IG Square
Digital Agency: Golden Circle Advertising
Creative Team: Zara Bangash, Asif Javed
Account Team: Mehreen Arjumand Almas, Zain Asraf
Client: Stylo Shoes
Brand: Stylo Pret
Brief: Launch the Stylo barri Eid 2022 Collection and promote Stylo Pret to modern Pakistani females
Creative Agency: Golden Circle Advertising
Media Agency: IG Square
Digital Agency: Golden Circle Advertising
Creative Team: Zara Bangash, Asif Javed
Account Team: Mehreen Arjumand, Zain Ashraf