Campaign Register (May-June 2022)

The following entries were sent in by advertising agencies to Aurora, for the July-August 2022 print issue:

Client: Careem Networks

Brand: Careem
Brief: Promote Careem’s value additions in terms of price perception compared to competitors
Creative Agency: Ishtehari
Media Agency: In-house
Digital Agency: Ishtehari
Creative Team: Omer Kamran, Wasay Qureshi, Haroon Rasheed, Ahmad Sabzwari, Aqib Usman.
Account Team: Erum Shaikh

Client: DWP Home

Brand: Gree Electric
Brief: Promote Everest Refrigerator
Digital Agency: Chameleon
Creative Team: Gohar Gohram, Noreen Omer
Account Team: Zuhair Ahmad
Media: Digital

Client: Hardee’s International

Brand: Hardee’s
Brief: Launch Hardee’s new burger and associate it with Jurassic World Dominion
Creative Agency: Firebolt63
Media Agency: Firebolt63
Digital Agency: Chameleon
Creative Team: Asad Khan, Noreen Omer
Account Team: Momin Jamal
Media: Digital, outlet branding and OOH

Client: Pakistan Fruit Juice

Brand: Hico Dairy Ice Cream
Brief: Promote 70 years of purity
Digital Agency: Chameleon
Creative Team: Noreen Omer, Ammar Yousaf
Account Team: Momin Jamal
Media: Digital

Client: National Academy of Performing Arts (NAPA)

Campaign: Romeo and Juliet – Theatre Play
Brief: Promote the play Romeo and Juliet
Creative Agency: Ishtehari
Media Agency: Ishtehari
Digital Agency: Ishtehari
Creative Team: Yasir Ali, Omer Kamran, Wasay Qureshi, Haroon Rasheed
Account Team: Daniyal Pirani

Client: Shan Foods

Brand: Shoop Noodles
Campaign: #DearAmmiAbbu
Brief: Make sure parents hear what their kids have to say
Creative/Digital Agency: Ishtehari
Creative Team: Jawwad Firdous, Umair Kazi, Wasay Qureshi
Account Team: Shikha Chawla
Media: Digital, OOH

Client: United Bank Limited

Brand: UBL Urooj Account
Brief: Launch UBL’s first-ever women-focused bank account proposition
Creative Agency: Bullseye DDB
Media Agency: OMG
Digital Agency: OMG
Creative Team: Sameer Ali, Dawer Bukhari, Noel John, Asad Zafar
Account Team: Salman Awan, Saad Hashmi and Muhammad Yousuf
Media: Print, TV, Digital, Radio

Client: United Bank Limited

Brand: UBL Mukammal Account
Brief: Promote UBL’s Current Account features
Creative Agency: Bullseye DDB
Media Agency: OMG
Digital Agency: OMG
Creative Team: Sameer Ali, Dawer Bukhari, Noel John, Asad Zafar
Account Team: Salman Awan, Saad Hashmi and Muhammad Yousuf
Media: Print, TV, Digital, Radio

Client: United Bank Limited

Brand: UBL Tezraftaar
Brief: Relaunch UBL’s proposition
Creative Agency: Bullseye DDB
Media Agency: OMG
Digital Agency: OMG
Creative Team: Salman Awan, Saad Hashmi and Muhammad Yousuf
Account Team: Salman Awan, Saad Hashmi and Muhammad Yousuf
Media: Print, TV, Digital, Radio