Campaign Register (March-April 2022)
Dawn Frozen Foods
Brand: Dawn Frozen Foods
Brief: OOH Ramzan offer campaign
OOH Agency: Equation
Account Team: Ehsan Ahmed, Aun Ali
Media: Traditional billboards, digital screens
DWP Home
Brand: Gree Electric
Brief: Launch Gree warranty offer
Digital Agency: Chameleon
Media Agency: Chameleon
Creative Team: Gohar Gohram, Noreen Omer, Ammar Yousaf
Account Team: Zuhair Ahmad
Media: Digital and publications, bloggers, retail branding
DWP Home
Brand: Gree Electric Refrigerator
Brief: Launch side by side and multi-door inverter refrigerator
Digital Agency: Chameleon
Media Agency: Chameleon
Creative Team: Gohar Gohram, Noreen Omer, Ammar Yousaf
Account Team: Zuhair Ahmad
Media: Digital
DWP Home
Brand: Gree Electric
Brief: Launch T-fresh floor standing AC
Digital Agency: Chameleon
Media Agency: Chameleon
Creative Team: Gohar Gohram, Noreen Omer, Ammar Yousaf
Account Team: Zuhair Ahmad
Media: Digital
English Biscuit Manufacturers
Brand: English Biscuit Manufacturers
Brief: Campaign to motivate their parents to send children to school, especially girls
Creative Agency: BBDO Pakistan
Media Agency: MSix
Digital Agency: D'Hamidi Partnership
Creative Team: Anushay Khan, Ali Rez, Atiya Zaidi
Account Team: Sarah Nadeem Shaikh, Farooq Qazi
Media: Digital, TV
Haleeb Foods
Brand: Haleeb Foods
Brief: Relaunch Haleeb Foods with a new tagline
Digital Agency: Chameleon
Creative Team: Ammad Ali Khan, Noreen Omer, Ammar Yousaf
Account Team: Momin Jamal
Media: Digital, OOH, TV, retail branding, POS material
Indus Motor Company
Brand: Revo Rocco
Brief: Launch the new Revo Rocco as a car with the 'Power that Moves You'
Creative Agency: IAL Saatchi & Saatchi
Media Agency: OMD Pakistan
Digital Agency: Echo Digital
Creative Team: Sajid Abbas, Fizza Shah
Account Team: Batool-e-Azra, Irtiza Zaidi
KFC
Brand: KFC
Brief: Build brand equity and brand love through KFC's 'sharing feels good' campaign in Ramzan
Creative Agency: IAL Saatchi & Saatchi
Media/Digital Agency: Synite Digital
Creative Team: Amna Nadeem, Mirza Omer, Fizza Shah
Account Team: Al-Nasir Aladdin, Batool-e-Azra
Livvel
Brand: ChillUp
Brief: Launch Salted Lemon
Creative Agency: Firebolt63
Digital Agency: Chameleon
Media Agency: Firebolt63
Creative Team: Gohar Gohram, Ammad Ali Khan, Asad Khan, Mohammed Mujtaba, Noreen Omer, Areeb Shah, Sarah Yaldram
Account Team: Ehsan Ahmad, Muhammad Ahmed
Media: Digital, retail branding, gift boxes, free sampling
Livvel
Brand: NERO Cola
Brief: Launch Campaign
Creative Agency: Firebolt63
Media Agency: Firebolt63
Digital Agency: Chameleon
Creative Team: Gohar Gohram, Ammad Ali Khan, Asad Khan, Mohammed Mujtaba, Noreen Omer, Sarah Yaldram
Account Team: Ehsan Ahmad
Media: Digital, retail branding, gift boxes, free sampling
Livvel
Brand: NERO Organic Cola
Brief: Launch NERO Organic Cola as a new cola experience in Pakistan
Creative Agency: Firebolt63
Media Agency: Firebolt63
Digital Agency: Chameleon
Creative Team: Gohar Gohram, Ammad Ali Khan, Asad Khan, Mohammed Mujtaba, Noreen Omer, Areeb Shah, Sarah Yaldram
Account Team: Ehsan Ahmad, Mohummad Ahmed
Media: Digital, retail branding, gift boxes, free sampling
Livvel
Brand: REV Stimulant Drink
Brief: Launch Campaign
Creative Agency: Firebolt63
Media Agency: Firebolt63
Digital Agency: Chameleon
Creative Team: Ammad Ali Khan, Asad Khan, Mohammed Mujtaba, Sarah Yaldram
Account Team: Ehsan Ahmad
Media: Digital, retail branding, gift boxes, free sampling
Livvel
Brand: VIE Premium Drinking Water
Brief: Launch campaign
Creative Agency: Firebolt63
Media Agency: Firebolt63
Digital Agency: Chameleon
Creative Team: Gohar Gohram, Ammad Ali Khan, Asad Khan, Mohammed Mujtaba, Noreen Omer, Waheed Tariq, Sarah Yaldram
Account Team: Ehsan Ahmad, Muhammad Ahmed
Media: Digital, retail branding, gift boxes, free sampling
MDS Foods
Brand: Hardee's
Brief: Launch new Hardee's outlet in Phase VI, DHA
Creative Agency: Firebolt63
Media Agency: Firebolt63
Digital Agency: Chameleon
Creative Team: Gohar Gohram, Asad Khan, Noreen Omer, Areeb Shah
Account Team: Momin Jamal
Media: Digital, OOH
Nippon Paints
Brand: Nippon Paints
Brief: Colours are for everyone
Creative Agency: BBDO Pakistan
Media Agency: Mindshare
Digital Agency: BBDO Pakistan
Creative Team: Raza Humayun, Atiya Zaidi
Account Team: Saira Ansari
Media: Digital
Packages Convertors
Brand: Rose Petal Zzoop
Brief: Zzoop Kitchen Towels absorb extra oil and reduce calorie count
Creative Agency: BBDO Pakistan
Media Agency: Starcom
Digital Agency: BBDO Pakistan
Creative Team: Haseeb Akram, Mahira Hussain, Ayesha Rashid
Account Team: Syed Usman, Farooq Qazi
Media: Digital, OOH, TV
Pakistan Fruit Juice
Brand: Hico Dairy Ice Cream
Brief: Creative thematic campaign 2022
Creative Agency: Chameleon
Media Agency: Chameleon/Maxius
Digital Agency: Chameleon
Creative Team: Noreen Omer, Ammar Yousaf
Account Team: Momin Jamal
Media: Digital, TV, retail branding, POS material
PepsiCo Pakistan
Brand: 7UP Pakistan and Bangladesh Market
Brief: 7UP turns the most ordinary of the meals into something special
Creative Agency: BBDO Pakistan
Media Agency: Mindshare
Digital Agency: Alt Story
Creative Team: Maria Shamsi, Atiya Zaidi
Account Team: Rohan Aamir, Tazeen Asaad
Media: Digital, TV
PepsiCo Pakistan
Brand: PepsiCo Pakistan
Brief: Launch #WhatWeGrow, an initiative to set up daycare centres at potato farms and enable female workers to earn a living
Creative Agency: BBDO Pakistan
Creative Team: Zain Ghouri, Ali Rez, Atiya Zaidi
Account Team: Zain Aslam, Farooq Qazi
Media: Digital
Shan Foods
Brand: Shan Foods
Brief: Don't waste food; donate it instead
Creative Agency: BBDO Pakistan
Media Agency: GroupM
Digital Agency: Team Reactivate
Creative Team: Fatima Ansari, Anushay Khan, Hira Mohibullah, Ali Rez
Account Team: Waqar Gillani
Media: Digital
Telenor
Brand: Telenor
Brief: Position Telenor as a brand that offers value for money
Creative Agency: IAL Saatchi & Saatchi
Media Agency: Starcom
Digital Agency: Starcom
Creative Team: Mirza Omer, Fizza Shah
Account Team: Batool-e-Azra, Irtiza Zaidi
PR: Digitz-Digitas