Campaign Register (January-February 2022)

Continental Biscuits Ltd

Brand: Oreo
Brief: Promote Oreo as a playful brand
Creative Agency: IAL Saatchi & Saatchi
Media Agency: GroupM Pakistan
Digital Agency: Alt Story Pakistan
Creative Team: Amna Nadeem, Fizza Shah
Account Team: Batool-e-Azra, Irtiza Zaidi

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Nestlé

Brand: Nestlé EveryDay
Brief: Promote Nestlé EveryDay as the perfect companion for a rich and creamy cup of tea
Creative Agency: IAL Saatchi & Saatchi
Media Agency: Starcom
Creative Team: Mirza Omer, Fizza Shah
Account Team: Batool-e-Azra

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Nippon Paint

Brand: Nippon Paint
Brief: Create an emotional all-inclusive communication promoting colours
Creative Agency: BBDO Pakistan
Media Agency: Mindshare
Digital Agency: BBDO Pakistan
Creative Team: Atiya Zaidi, Raza Humayun
Account Team: Saira Ansari
Media: Digital, TV

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Nishat Dairy

Brand: Milkfields (JV between Nishat Dairy and Sutas)
Brief: Promote Nishat Dairy and Sutas full cream milk through the journey from farm to table
Creative Agency: BBDO Pakistan
Media Agency: IG Square
Digital Agency: BBDO Pakistan
Creative Team: Faryal Ali, Arooj Anwar, Hira Mohibullah
Account Team: Asfandyar Khan, Farooq Qazi
Media: Digital, TV

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Packages Convertors Ltd

Brand: Rose Patel
Brief: Promote Rose Petal facial tissues under the umbrella of Humesha Aik Qadam Aagay
Creative Agency: BBDO Pakistan
Media Agency: Starcom
Digital Agency: BBDO Pakistan
Creative Team: Fatima Ansari, Mahira Hussain, Hira Mohibullah
Account Team: Syed Usman
Media: Digital, OOH, TV

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Reckitt Benckiser Pakistan

Brand: Dettol
Brief: Promote the functional benefits of ASL as a part of an every cleaning bucket
Creative Agency: BBDO Pakistan
Media Agency: Omnicom Media Group Pakistan
Digital Agency: BBDO Pakistan
Creative Team: Faseeh Abdullah, Muhammad Raza Humayyun, Muhammad Saad Hussain, Atiya Zaidi
Account Team: Alize Munir, Sarah Nadeem Shaikh
Media: Digital, TV

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Reckitt Benckiser Pakistan

Brand: Dettol
Brief: Promote Dettol soap’s new germ defence technology
Creative Agency: BBDO Pakistan
Media Agency: Omnicom Media Group Pakistan
Digital Agency: BBDO Pakistan
Creative Team: Faseeh Abdullah, Muhammad Raza Humayyun, Muhammad Saad Hussain, Atiya Zaidi
Account Team: Alize Munir, Sarah Nadeem Shaikh
Media: Digital, TV

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Shan Foods

Brand: Recipe Mixes
Brief: Promote Shan Recipe Mixes as the ally of women
Creative Agency: BBDO Pakistan
Media Agency: GroupM
Digital Agency: Team Reactivate
Creative Team: Atiya Zaidi, Raza Humayun
Account Team: Asfandyar Khan, Waqar Khurram
Media: Digital, TV

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Shan Foods

Brand: Shoop Noodles Campaign #BallbyBowl
Brief: Shan gives you the chance to watch a cricket final with one of your heroes
Creative/Digital Agency: Ishtehari
Creative Team: Jawwad Firdous, Umair Kazi, Mehran Latif
Media: Digital, on ground

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Spotify

Brand: Spotify
Brief: Celebrate Spotify’s one-year launch anniversary in Pakistan with Gen Z
Creative Agency: BBDO Pakistan
Creative Team: Hassaan Aftab, Asfandyar Asad, Raza Humayun, Atiya Zaidi
Account Team: Asfandyar Khan
Media: Digital

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Telenor

Brand: Telenor
Brief: Telenor means value for money
Creative Agency: IAL Saatchi & Saatchi
Media Agency: Starcom
Digital Agency: Starcom
Creative Team: Mirza Omer, Fizza Shah
Account Team: Batool-e-Azra, Irtiza Zaidi
PR: Digitz

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Unilever

Brand: Surf
Brief: Launch the new formulation and the product benefits of being tough on stains and soft on fabrics
Creative Agency: BBDO Pakistan
Media Agency: Mindshare
Digital Agency: Team Reactivate
Creative Team: Fatima Ansari, Hadiyah, Hira Mohibullah
Account Team: Asfandyar Khan, Farooq Qazi
Media: Digital