Covid-19 and the Pakistani Consumer
How consumers reacted and the impact of the pandemic on their short-
to mid-term spending habits.
Mobile app culture has taken over the world for quite some time, but it was only last year that digitisation went on steroids as a consequence of the pandemic. Broadly speaking, apps serve to entertain, communicate, inform and help us complete specific tasks. Please help us track the use of apps in Pakistan across categories by filling in this short survey.