PAS at 25
Giving Advertisers Their Own Voice
Tariq Ikram, Founder Chairman, PAS
Keeping Pace With the Consumer
Asif Aziz, Chairman, PAS
Averting the Total Collapse of the Advertising Sector
Hameed Haroon, CEO, The Dawn Media Group
Much Done, More to Do
Javed Jabbar, Recipient, 1st PAS Lifetime Achievement Award
How to Win an Effie
Humayun Farooq, Marketing Director, Health, RB Pakistan
The Five-Letter Word
Ali Rez, Regional ECD Middle East & Pakistan, BBDO
Exposing Pakistani Advertising to Global Perspectives
Tyrone Tellis, Marketing Manager, Bogo
Wrestling With the Digital Revolution in Pakistan
Julian Saunders, Founder, The Joined Up Company
The PAS Experience
Patrick Collister, Editor, Directory Magazine
Hits and Misses
Sheikh Adil, PAS Executive Council Member
Avoiding a Short-Sighted Approach
Qamar Abbas, Executive Director, PAS