Campaigns for November-December
Client Bank Alfalah
Brand: Bank Alfalah Current Account
Brief: Communicate the promise of a world-class banking experience.
Creative Agency: Ogilvy Pakistan
Media Agency: Media Pulse
Creative Team: Faraz Ali, Waleed Ansari, Ali Askari:
Account Team: Haniya Hasan, Jansher Hassan, Naved Qureshi
Media: Print, TV, Digital
Client Haier Pakistan
Brand: Corporate campaign
Brief: Promote Haier during Pakistan’s biggest sale at Daraz 11/11.
Creative Agency: Synergy Dentsu
Media Agency: Blitz Advertising
Creative Team: Sana Ahmed, Sana Fatima, Naeem Raza
Account Team: Uswa Naeem
Media: Print, Digital, OOH
Client English Biscuit Manufacturers
Brand: Gluco
Brief: Relaunch Gluco with differentiated energy credentials; the perfect energy brand for kids.
Creative Agency: Soho Square
Media Agency: m/Six
Creative Team: Waleed Ansari, Munischa Asif, Ali Askari, Abdul Azeem, Muneeba Qureshi
Account Team: Sumair Jokhio, Zain Khan, Naved Qureshi
Media: TV, Radio, Digital, OOH
Client Haier Pakistan
Brand: Haier DC Inverter
Brief: Explain why Haier DC Inverters are safer than gas heaters.
Creative Agency: Synergy Dentsu
Media Agency: Blitz Advertising
Creative Team: Sana Ahmed, Bilal Ali, Naeem Raza
Account Team: Uswa Naeem
Media: Print, Digital, OOH
Client Greenstar
Brand: Touch Condoms
Brief: Awareness campaign on AIDS testing in Pakistan on World AIDS Day.
Creative/Digital Agency: Spectrum Y&R
Creative Team: Osman Ahmed, Batool Habib, Mohib Mirza, Ammar Zafar
Account Team: Omar Ahmed, Kashif Anwar, Ehtesham Khan
Media: Digital, OOH, POS
Client Hilal Foods
Brand: Khopra Candy
Brief: Promote it as the only candy that has khopra in it.
Creative Agency: Manghi Communications Solutions
Media Agency: In-house
Creative Team: Ved Roy
Account Team: Salman Mukaddam
Media: TV, Digital, POS
Client Indus Motor Company
Brand: Revo
Brief: Toyota REVO is now available via bank financing.
Creative/Media Agency: Manhattan International
Creative Team: M. Faheen, Saleha Mir, Taimur Tajik
Account Team: Mustafa Ahmed, M. Atif, Sadaf Zaidi
Media: Print, Digital
Client Seasons Canola
Brand: Seasons Corn Oil
Brief: Promote the benefits of Seasons de-waxed oil.
Creative Agency: Synergy Dentsu
Media Agency: Time & Space Media
Creative Team: Sana Fatima, Naeem Raza, Muhammad Rasheed
Account Team: Salman Haider, Sanna-e-Rabbi
Media: Print, Digital, OOH
Client LuckyOne Mall
Brand: LuckyOne Mall
Brief: Promote the Winter Shopping Festival.
Creative/Media Agency: Spectrum Y&R
Creative Team: Muhammed Irfan, Imran Khan, Ayesha Malik
Account Team: Faisal Alavi
Media: Print, Digital
Client Telenor Pakistan
Brand: Telenor 4G
Brief: Promote the superior data experience of 4G and the ease of the conversion process.
Creative Agency: Ogilvy Pakistan
Media Agency: Manhattan International
Creative Team: Hamza Amjad, Shan Haque, Ali Malik, Laila Noor, Menahil Qureshi, Sadia Qutubuddin, Shiza Sheikh, Hassan Zulnoon
Account Team: Gohar Abbas, Waqar Afzal, Syed Imran Qaiser
Media: Print, TV, Radio, Digital, OOH
Client Regional Blood Centre Sukkur
Brand: Regional Blood Centre Sukkur
Brief: Celebrate Sindh Day and encourage blood donations.
Creative/Media Agency: Spectrum Y&R
Creative Team: Muhammad Hanif, Hasan Iftikhar, Ehtesham Khan, Aqleem Ullah Khan, Rabbia Sualeh, Ammar Zafar
Account Team: Amna Dadi, Omar Ahmed
Media: Digital, on-ground
Client Yamaha Motor Pakistan
Brand: Yamaha YB125Z bike
Brief: Promote the YB125Z model and the new colour.
Creative Agency: Spectrum Y&R
Media Agency: Spectrum Y&R and Synchronize Carat
Creative Team: Muhammad Abbas, Amna Dadi, Ali Khan, Babar Naveed, Neha Riaz, Rabbia Sualeh, Mohib Qazi
Account Team: Muhammad Ishaq, Asif Manzoor
Media: Digital, OOH, POS