Campaigns for September–October
Client: Bank Al-Habib
BrandBank Al-Habib
BriefPay tribute to Pakistan’s Armed Forces on September 6th.
Creative/Media AgencyBond Advertising
Creative TeamAsif Hussain, Samreen Sarwar
Account TeamJibran Ausaf, Reem Ehteram
MediaTV, Radio, Digital
Client: Bank of Punjab
BrandBank of Punjab
BriefHighlight BOP’s success story.
Creative AgencySynergy Dentsu
Media AgencySynchronize Carat
Creative TeamHajra Bilal, Asif Javed, Naeem Raza
Account TeamMusab Ahmed, Salman Haider
MediaPrint, Digital
Client: Blade Technologies
BrandXcell Mobile
BriefBrand launch and highlight the brand’s dedication to making excellent products.
Creative AgencyManghi Communications Solutions (MCS)
Media Agency4 Square Communications
Creative TeamVed Roy, Jan Stoop
Account TeamSalman Mukaddam
MediaTV, Digital, POS
Client: Coca-Cola
BrandCoke
BriefCreate relevance and engagement with our core youth audience.
Creative AgencyOgilvy Pakistan
Media AgencyStarcom
Creative TeamSheheryar Ali, Asad Hasan, Zehra Zaidi
Account TeamAhmad Azim, Hassan Bangash, Hassan Jalil
MediaTV, Radio, Digital
Client: Colgate Palmolive
BrandLemon Max Long Bar
BriefPromote Lemon Max Long Bar as the hero in the kitchen.
Creative AgencySpectrum Y&R
Media AgencyGroupM
Creative TeamAsrar Alam, Syed Mahmood
Account TeamUzma Akhtar, Syed Saim
MediaRadio, Print, TVC
Client: Dairyland
BrandDayfresh Lactose-Free Milk
BriefLaunch Day Fresh Lactose-Free Milk in Pakistan and create awareness about lactose intolerance.
Creative AgencyFirebolt63
Media AgencySpark Pakistan
Creative TeamKeatan Kumar, Owais Piracha, Shahrukh Raza, Muhammad Suhail
Account TeamAhmed Ali, Zain Kazmi
MediaPrint, Digital, POS
Client: Dairyland
BrandMann Chai Tea whitener
BriefLaunch Mann Chai Tea Whitener through the theme of ‘love for tea’ across Pakistan.
Creative AgencyFirebolt63
Media AgencyViral Edge
Creative TeamAmmad Ali, Xivraiz Ayaz, Keatan Kumar, Owais Piracha, Shahrukh Raza, Muhammad Suhail
Account TeamAhmed Ali, Zain Kazmi
MediaDigital, POS
Client: Engro Corporation
BrandEngro Corporation
BriefEngro builds a stronger Pakistan by developing education and livelihoods.
Creative AgencyBond Advertising
Media AgencyStarcom
Creative TeamArshad Ali, Lalarukh Ali, Asif Hussain, Samreen Sarwar
Account TeamReem Ehteram
MediaPrint, Radio, Digital
Client: Haier Pakistan
BrandHaier DC Inverter AC
BriefLaunch the first DC inverter with automatic one-touch cleaning.
Creative AgencySynergy Dentsu
Media AgencyBlitz Advertising
Creative TeamSana Ahmed, Shehroz Anjum, Asif Javed
Account TeamUswa Naeem
MediaPrint, Digital, OOH, POS
Client: Haier Pakistan
BrandHaier Deep Freezer
BriefEnergy-efficiency which results in 50% electricity saving.
Creative AgencySynergy Dentsu
Media AgencyBlitz Advertising
Creative TeamSana Ahmed, Shehroz Anjum, Asif Javed
Account TeamUswa Naeem
MediaPOSM, OOH, Digital
Client: Haier Pakistan
BrandHaier One-Touch Washing Machine
BriefPromote superior one-touch technology.
Creative AgencySynergy Dentsu
Media AgencyBlitz Advertising
Creative TeamSana Ahmed, Muneeb Akram, Shehroz Anjum, Asif Javed, Sharjeel Zafar
Account TeamUswa Naeem
MediaPrint, Digital, OOH
Client: Haier Pakistan
BrandHaier One-Touch Washing Machine
BriefPromote how easy it is to do the laundry with one-touch washing.
Creative AgencySynergy Dentsu
Media AgencyBlitz Advertising
Creative TeamSana Ahmed, Muneeb Akram, Asif Javed, Sharjeel Zafar
Account TeamUswa Naeem
MediaOOH, Digital
Client: Hardee’s International
BrandHardee’s
BriefPromote Hardee’s premium chicken range.
Creative AgencyFirebolt63
Media AgencyFirebolt63
Creative TeamAli Khan, Asad Khan, Hunana Masroor, Zoya Malik
Account TeamUmair Waseem
MediaPrint, Digital, OOH
Client: Indus Motor Company
BrandRush
BriefLaunch Toyota Rush 7-seater SUV as an all terrain, all-purpose vehicle.
Creative/Media AgencyManhattan International
Creative TeamYounus Ansari, Faraz Manzoor, Saleha Mir, Shahzad Sharif, Taimur Tajik
Account TeamMustafa Ahmed, Sadaf Zaidi
MediaPrint, Digital, BTL
Client: Khaadi
BrandKhaadi Pret
BriefPromote Khaadi as trendy.
Creative AgencyJWT Pakistan
Media AgencyGroupM
Creative TeamSaria Iqbal
Account TeamSara Koraishy, Sameer Malik, Mahnoor Nadee
MediaOOH, Digital, Catalogue
Client: Lahore Electric Supply Company (LESCO)
BrandLESCO
BriefOver-billing awareness campaign.
Creative/Media AgencyMessage Communications
Creative TeamAdnan Mazhar, Ali Qadri
Account TeamFaisal Choudhry, Faheem Ghauri
MediaPrint, Digital
Client: LU Contintental Biscuits
BrandBakeri Nankhatai
BriefLaunch the new bigger sized variant.
Creative AgencySpectrum Y&R
Media AgencyGroupM
Creative TeamAsrar Alam, Muhammad Irfan
Account TeamFaisal Alavi, Ameer Hamza
MediaTVC, POS, Packaging
Client: Mobile Sales and Distribution Limited
BrandMotorola
BriefLaunch Motorola E and G series in Pakistan.
Creative AgencyFirebolt63
Media AgencyThe Brand Crew
Creative TeamEjaz Asi, Usman Karim, Ammad Ali Khan, Hunana Masroor, Zoya Malik, Zain-ul-Abedin
Account TeamUmair Waseem
MediaDigital, OOH, Retail
Client: Nestlé Pakistan
BrandNestlé NIDO 1+
BriefPromote the superiority of Nestlé NIDO 1+ by owning the protection territory and encouraging mothers to let their toddlers experience the fun of being a toddler.
Creative AgencyOgilvy Pakistan
Media AgencyMaxus Pakistan
Creative TeamArshad Aslam, Maryam Babar, Asad Qureshi, Farwa Sayyed
Account TeamSaira Ansari, Abdul Saboor
MediaTV, Digital, POS
Client: Nikon
BrandNikon
BriefLaunch Nikon Z series in Pakistan and Saudi Arabia.
Creative AgencyFirebolt63
Media AgencyThe Brand Crew
Creative TeamEjaz Asi, Zoya Malik, Zain-ul-Abedin, Adeel Zahid
Account TeamZuhair Ahmed
MediaDigital
Client: Professional Accountancy of Commerce
BrandPAC Peshawar
BriefNew admissions.
Ceative/Media AgencyMessage Communications
Creative TeamAdnan Mazhar, Usman Mirza, Ali Qadri
Account TeamWaqas Gill, Kashif Khan
MediaPrint, OOH
Client: Seasons Canola
BrandSeasons Canola
BriefCreate a campaign related to the FIFA World Cup to reach a younger target audience.
Creative AgencySynergy Dentsu
Media AgencyTime and Space Media
Creative TeamSana Fatima, Muhammad Rasheed, Naeem Raza
Account TeamMusab Ahmed, Salman Haider, Sana Rabbi
MediaPrint, Digital
Client: Shan Foods
BrandShan Spices
BriefShan goes an extra mile to ensure that consumers have khalis masalay every time.
Creative AgencyOgilvy Pakistan
Media AgencyGroupM
Creative TeamFaraz Ali, Waleed Ansari, Rabiya Hamid, Saqib Zaidi
Account TeamHaniya Hasan, Jansher Hassan, Naved Qureshi
MediaTV, Digital, Trade
Client: Star Mughal Developers
BrandCivic Centre
BriefPhase II launch.
Creative/Media AgencyMessage Communications
Creative TeamArslan Idrees, Adnan Mazhar, Usman Mirza, Ali Qadri
Account TeamMuhammad Sabir
MediaPrint, Digital, OOH
Client: Super Asia
BrandSuper Asia Water Heater
BriefWinter campaign.
Creative AgencySynergy Dentsu
Media AgencySynchronize Carat
Creative TeamShehroz Anjum, Muhammad Rasheed, Naeem Raza
Account TeamSalman Haider, Sana Rabbi
MediaPrint, Digital, OOH
Client: Telenor
BrandTelenor 4G
BriefPromote Telenor as the data champion for uninterrupted speed.
Creative AgencyOgilvy Pakistan
Media AgencyManhattan International
Creative TeamHamza Amjad, Imran Lashari, Mohammad Ali Malik, Bissmah Mehmud, Laila Noor, Ayeza Raza, Smeeha Razvi, Shiza Sheikh
Account TeamWaqar Afzal, Aitezaz Hasan, Ali Khan, Syed Imran Qaisar
MediaRadio, Digital, OOH
Client: Yamaha Motor Pakistan
BrandYamaha
BriefLaunch the new colour of Yamaha YBR125G.
Creative AgencySpectrum Y&R
Media AgencySpectrum Y&R & Synchronize Carat
Creative TeamAmna Dadi, Ali Khan, Sumaira Mirza, Mohib Qazi, M Saqib, Rabbia Sualeh
Account TeamMuhammad Ishaq, Asif Manzoor
MediaOOH, Digital, POS