How to be presentation perfect
I once read about this guy named Michael Jager who is the Chief Creative Officer for JDK Design based out of Vermont, USA. He works with a bunch of hot brands like Nike, Levi’s, Virgin, MTV, as well as my favourite – Xbox.
Apparently, when presenting his proposal for Xbox’s iconic ‘X’ logo to Microsoft, Jager revealed the design by slicing an X in a sheet of paper, pushing his head through it, and yelling “X today is all AARGGHHH!” He then gracefully flipped the paper over and explained how the X could also represent an opening to an enhanced gaming experience. Now, he could have probably explained this through a detailed PowerPoint deck with some fancy animations, but I probably wouldn’t be talking about it right now if he had.
The point is: it’s not just what you are presenting but how you present it that gets your point across and makes a lasting impression. And in the world of creative advertising, if you want to be noticed and remembered, you need to make sure that every presentation is bigger and more legendary than the last. Here are some tips and learnings from my personal experience to put the extra power in your point.