Campaigns for JULY – AUGUST
Client: Bank of Punjab
BrandBank of Punjab
Brief Focus on the successful turnaround of BOP and dispel the perception that BOP’s performance and service is not at par with that of other commercial banks.
Creative Agency Synergy Dentsu
Media Agency Synchronize Media
Creative Team Hajra Bilal, Asif Javed, Naeem Raza, Sharjeel Zafar
Account Team Musab Ahmed, Salman Haider
Media Print
Client: Clickcart
BrandClickcart Online Portal
Brief Launch Clickcart Online Portal and highlight that consumers can buy genuine Samsung products with authentic warranty at affordable prices and which can be delivered at their doorstep.
Creative/Media Agency The Brand Crew
Creative Team Ejaz Asi, Asad Butt, Azeem Hassani, Usman Karim, Zoya Malik
Account Team Umair Waseem
Media Digital
Client: Coca-Cola
BrandSprite
BriefPromote Sprite as the ultimate thirst quencher in summers instead of Nimbu soda.
Creative AgencySoho Square
Media AgencyStarcom
Creative TeamSheharyar Ali, Asad Hassan, Zohra Majeed, Zehra Zaidi
Account TeamHassan Bangash, Kiran Iftikhar, Asfandyar Khan
MediaTV, Digital, OOH
Client: Colgate Palmolive
BrandColgate Global Art Contest (GRT)
Brief Increase the digital presence of the Global Art Contest on Facebook and create awareness about the exhibition.
Creative/Media Agency Spectrum Y&R
Creative Team Batool Habib Curmally, Mohammad Irfan, Sohail Yousuf
Account Team Saim Ahmed, Uzma Akhtar, Muhammad Shahrukh
Media Print, Digital
Client: English Biscuit Manufacturers
BrandChocolicious
Brief Capture the passion, fervour and energy of Pakistani football fans.
Creative Agency Soho Square
Media Agency M/Six
Creative Team Waleed Ansari, Munischa Asif, Ali Askari, Abdul Azeem, Sukaina Moosavee, Muniba Qureshi
Account Team Sumair Jokhio, Zain Khan, Naved Qureshi
Media TV, Digital, OOH
Client: Haier Pakistan
BrandInverter Deep Freezer
Brief Focus on the inverter technology in deep freezer and its benefits.
Creative Agency Synergy Dentsu
Media Agency Blitz Advertising
Creative Team Sana Ahmed, Sheroz Anjum, Asif Javed, Sharjeel Zafar
Account Team Uswa Naeem
Media Digital, OOH
Client: Haier Pakistan
BrandHaier Refrigerator
Brief Consumer promotion campaign.
Creative Agency Synergy Dentsu
Media Agency Blitz Advertising
Creative Team Sana Ahmed, Sheroz Anjum, Asif Javed, Sharjeel Zafar
Account Team Uswa Naeem
Media Digital, POS
Client: Haier Pakistan
BrandHaier Washing Machine
Brief Consumer promotion campaign.
Creative Agency Synergy Dentsu
Media Agency Blitz Advertising
Creative Team Sana Ahmed, Sheroz Anjum, Asif Javed, Sharjeel Zafar
Account Team Uswa Naeem
Media Digital, POS
Client: Hilal Care
BrandBold Life
Brief Everyone can succeed in a world of winners.
Creative Agency Manghi Communication Solutions (MCS)
Media Agency In-house
Creative Team Ved Roy
Account Team Salman Mukaddam
Media TV, Radio, Digital
Client: Ismail Industries
BrandCandyLand Now
Brief Reinforce CandyLand Now’s brand identity.
Creative Agency Manhattan Communications
Media Agency OMD Pakistan
Creative Team Sharjeel Ahmed, Anum Hussain
Account Team Ahsan Bhutto, Tahir Yousuf
Media TV, Radio, Digital, OOH, POS
Client: International Industries Limited
BrandPPRC Pipes and Fittings
BriefLaunch IIL’s PPRC Pipes & Fittings as the leading plumbing solution.
Creative/Media Agency
Manhattan International
Creative Team Umair Iqbal, Taimur Tajik
Account Team Mustafa Ahmed, Mohammad Mujeeb
Media TV, Radio, Digital
Client: Ismail Industries
BrandSnackcity Kurleez
Brief Promote ‘Kurleez ka flavour sab se alaa’.
Creative Agency Manhattan Communications
Media Agency OMD Pakistan
Creative Team Yasir Aslam, Mehwish Hasan
Account Team Ahsan Bhutto, Tahir Yousuf
Media TV, Digital, POS
Client: Jazz
BrandJazzCash
Brief Promote cashback on travel tickets and M-Tag recharge.
Creative Agency IAL Saatchi & Saatchi
Media Agency Spark
Creative Team Taimur Azeem
Account Team Suliman Kayani
Media Radio, Digital, POS
Client: Jazz
BrandJazz Network Super 4G
Brief Promote Jazz Super 4G.
Creative Agency IAL Saatchi & Saatchi
Media Agency Spark
Creative Team Tahniah Manzar, Rashna Abdi, Taimur Azeem
Account Team Waleed Shah
Media TV, Radio, Digital, OOH
Client: JS Bank
BrandJS Gold Finance
Brief Launch JS Bank’s Gold Finance Service.
Creative Agency Manhattan International
Media Agency Starcom
Creative Team Sanam Durani, Taimur Tajik
Account Team Mustafa Ahmed, Nabeel Ashiq
Media TV, Radio, Digital
Client: Nestlé Pakistan
BrandNestlé Milkpak LowFat
BriefLaunch the new Nestlé Milkpak Low-Fat milk which is a perfect amalgamation of taste and nutrition. It is an all-purpose milk with just 1.9% fat making it the light that tastes right!
Creative AgencyMullenLowe Rauf
Media AgencyMaxus Pakistan
Creative Team Muhammad Hassan Iqbal, Kiran Murad
Account Team Naveed Minhas
Media Print, TV, Digital, POS
Client: Nestlé Pakistan
BrandNestlé Nesfruta
Brief Create a platform for talented teenagers looking for fame by doing something new.
Creative Agency Ogilvy
Media Agency Maxus Pakistan
Creative Team Shoaib Ahmed, Fahad Aslam, Daniyal Malik, Aimen Shahid
Account Team Amina Malik, Zeban Syed
Media TV, Digital, POS
Client: Pakistan Dairy Products
BrandIgloo
Brief Eid-ul-Azha Campaign
Creative Agency Spectrum Y&R
Media Agency Alliance Advertising and Marketing
Creative Team Sharf-e-Alam, Mohammad Saqib
Account Team Kashif Anwar, Khalid Nayeem
Media Print, Digital
Client: Professional Academy of Commerce
Brand: PAC
Brief: New Admissions Campaign.
Creative/Media Agency: Message Communications
Creative Team: Ali Qadri
Account Team: Kashif Khan, Waqas Gill
Media: Print, Digital, OOH
Client: PTCL
Brand: Ufone
Brief: Promote the new Ufone SIM.
Creative Agency: JWT
Media Agency: Maxus Global
Creative Team: Ammar Haider, Dilara Khan, Rustam Ali Khan, Awais Mohsin, Zeeshan Nadeem, Aqsa Satti, Hassan Tariq
Account Team: Aieman Awan, Umair Shams, Tehreem Waheed
Media: Print, TV, Digital
Client: PTCL
Brand: Ufone
Brief: Promote how Ufone embraces the true ‘Pakistaniyat’.
Creative Agency: JWT
Media Agency: Maxus Global
Creative Team: Ammar Haider, Dilara Khan, Rustam Ali Khan, Awais Mohsin, Zeeshan Nadeem, Aqsa Satti, Hassan Tariq
Account Team: Aieman Awan, Umair Shams, Tehreem Waheed
Media: Print, TV, Digital
Client: Seasons Canola
Brand: Canola Edible Oil
Brief: Highlight the importance of healthy oil.
Creative Agency: Synergy Dentsu
Media Agency: Time and Space
Creative Team: Sana Fatima, Asif Javed, Naeem Raza, Muhammad Rasheed, Sharjeel Zafar
Account Team: Musab Ahmed, Sana Rabi
Media: Print
Client: Tabba Heart Institute
Brand: Tabba Heart Institute
Brief: Launch the Diagnostics & Consultation Centre in DHA.
Creative Agency: Marksman Advertising
Media Agency: In-house
Creative Team: Huzaifa Farasat, Naveed Khan
Account Team: Asif Hameed, Sonia Pervaiz
Media: Print, Digital, OOH
Client: Telenor Pakistan
Brand: Telenor 4G
Brief: Position Telenor as a Data Champion providing high speed mobile data.
Creative Agency: Ogilvy
Media Agency: OMD Pakistan
Creative Team: Hamza Amjad, Shan Haque, Bismah Mehmood, Laila Noor, Sadia Qutubuddin Ayeza Raza, Sameeha Rizvi, Shiza Sheikh
Account Team: Waqar Afzal, Ali Khan, Syed Imran Qaiser
Media: Print, TV, Radio, Digital
Client: Unique Group of Institutions
Brand: Unique Colleges
Brief: New Admissions Campaign
Creative/Media Agency: Message Communications
Creative Team: Arslan Idrees
Account Team: Ali Hasan Khan
Media: Print, Digital, OOH
Client: Volka Food International
Brand: Mario’s Pasta
Brief: Promote Chef Mehboob as brand ambassador.
Creative Agency: Blitz Advertising
Media Agency: Spark
Creative Team: Muzammil Ibrahim, Kamran Khan, Aamir Mallick, Minhaj Sajid, Shakeb Sultan, Farhan Zafar
Account Team: Sehrish Roshan Ali, Ammar Anwer
Media: Print, TV, Digital
Client: Yamaha Motor Pakistan
Brand: Yamaha
Brief: Promote the ‘Ride for Pakistan’ rally.
Creative/Media Agency:Spectrum Y&R
Creative Team: Mahmood Ali, Ali Khan, Babar Naveed
Account Team: Amna Dadi, Neha Riaz, Rabbia Sualeh
Media: Digital, OOH