Apple’s new iPhones: ‘xsive’ or ‘xllent’ ?
It is pretty hard to miss the hype and hoopla surrounding the annual launch of Apple’s new iPhone line. Yes, I said line: iPhone is now a series of three phones, divided into two tiers.
First things first. iPhone 8 and 8 plus were the last true descendants of the original iPhone, with their thick bezels and fingerprint scanners. Last year’s iPhone X, with an all-screen front adorned by that endlessly copied notch, was a preview of the future design direction Apple intended to take. And this was proven this year: the three new iPhones (Xs and Xs Max were launched on September 12, while pre-orders for the Xr begin on October 19) are broad facsimiles of the original iPhone X.
But does it matter?
The pair of iPhone Xs’s is the ‘S’ iteration of the previous year’s model. iPhone Xs houses a better processor, screen and camera than the iPhone X with the same design and screen size. iPhone Xs Max is a larger version of the Xs, at 6.5 inch inches. Both are the ‘top-tier’ part of the line-up, with premium quality material and no compromise on hardware. Prices starts at $999 for the iPhone Xs and $1,099 for the Xs Max.
So far, so good – business as usual. At this point in time, iPhone users are not willing to consider any alternatives and anyone who has not yet converted isn’t likely to do so based on these models (unless the competition becomes seriously hampered in some way).
It is the third model (iPhone Xr) that aims to disrupt the status quo. The Xr has a 6.1 inch screen and is compromised versus the Xs line in three key respects: the camera (just a single one against two each on the Xs’s), screen technology (LCD versus the superior AMOLED used on Xs’s), and materials (conventional metal chassis versus stainless steel on the Xs’s). What it doesn’t compromise upon is where the game gets interesting: it has the same processor as the more expensive line, at a starting price of $750.
For the first time in the great war between Android and iOS, pricing has ceased to be an issue. With the two platforms now satisfactorily feature-laden to satisfy their respective target markets, it is a question of who can attract the users on the fence.
Seven hundred and fifty dollars is not chump change; however, it is a historically low price point for any iPhone that has the current flagship processor. Previous ‘cheap’ iPhone models, 5c and SE, compromised on many features. The Xr does so, but only compared to the more expensive models. On its own it is a great deal.
With that pricing and features combination, suddenly there is a new iPhone that is significantly lower in price than the competition: namely, flagship Android models. Chief among them is Samsung, whose pricing closely mirrors that of the iPhone. Similarly, Google’s Pixel 2 line of phones, widely considered to be the best phone on the planet by a large section of the tech press, is also significantly more expensive. The smaller Pixel 2 matches the price of the iPhone Xr, offering more storage (128 GB vs 64 GB) but featuring last year’s processor and a significantly smaller screen. Pixel 2 XL, sporting a six inch screen, is currently offered at $850, making it $100 more expensive than the iPhone Xr.